Aesthetic Appeal
Hosted by Bill Walker and Jessica Hunter · Aesthetic Brokers
- 38
- Episodes
- 26
- Transcribed
- Daily
- Cadence
- 2024
- First episode
- 601
- YouTube views
About Aesthetic Appeal
What is your medical spa actually worth — and what would it take to sell it for real money? Aesthetic Appeal is the podcast for medical aesthetics practice owners thinking seriously about valuation, growth, profitability, and the exit they actually want. Hosted by Bill Walker, Founder & CEO of Aesthetic Brokers, and Jessica Hunter, Head of Aesthetic Consulting, the show breaks down med spa M&A, private equity deals, EBITDA, pricing, and the operational decisions that quietly add or destroy millions in enterprise value. Every episode answers the questions med spa owners, plastic surgeons, and cosmetic dermatology operators type into Google at midnight: what is my practice worth, when should I sell, how do I raise prices without losing patients, why is my million-dollar practice not profitable, and what does private equity actually want from aesthetic clinics in 2026. Bill brings the deal side. A former Marine Corps pilot turned M&A advisor, he led mergers and acquisitions for a private equity-backed healthcare platform before founding Aesthetic Brokers, helping doctors unlock hundreds of millions of dollars in generational wealth. On the show, he covers valuation math, buyer behavior, deal structure, due diligence, letters of intent, and what investors are actually paying for an aesthetic practice today. Jessica brings the operator side. After consulting with more than 75 medical aesthetic clinics across the U.S. and Canada, she knows exactly what makes a clinic sellable long before a broker is on the phone — provider redundancy, P&L hygiene, time discipline, pricing strategy, and the financial habits owners avoid until it's too late. Recurring topics include medical spa valuations and EBITDA multiples; private equity, MSOs, and platform consolidation in aesthetics; selling a med spa or plastic surgery practice; exit strategy planning for first-time founders; pricing models and raising prices without losing clients; the hidden math behind "million-dollar" practices; GLP-1, compounding pharmacy, and regulatory shifts; cybersecurity and HIPAA risk for healthcare practices; wealth management for aesthetic entrepreneurs; and leadership, team building, and operations inside a high-growth clinic. If you own — or plan to own — a medical spa, plastic surgery center, cosmetic dermatology practice, or any aesthetic-adjacent healthcare business, Aesthetic Appeal is built for you. Press play before you list, before you sign, and before you assume the first offer in your inbox is the best one. Follow Aesthetic Brokers on Apple Podcasts, Spotify, YouTube, or aestheticappealpodcast.com.
- Publisher
- Aesthetic Brokers
- Category
- business · business · health & fitness
- Language
- en
- Explicit
- No
- First episode
- 19 Mar 2024
- Latest episode
- 7 Oct 2026
Latest episodes
26 of 38 episodes have a transcript.
7 Oct 2026TRANSCRIPT
What a Rough Recovery Costs You in Referrals and Rebookings
23 Sept 2026TRANSCRIPT
The Hard Truth About Running Three Med Spa Locations
9 Sept 2026TRANSCRIPT
The Missing Revenue Hiding in Your Practice's Data
Inside a recent episode
What a Rough Recovery Costs You in Referrals and Rebookings
Published 7 Oct 2026 · Transcript excerpt
[…] They're buying the aftercare within the package and selling that to the patient. And so I think it's going to become more and more popular. And I think people are educated now and they want the whole they want the whole journey. It's not just the surgery and then take care of yourself. They want they're looking at the whole journey and the outcome. And so I think it's something that's really going to to expand and become much more popular and needed. I agree. I think there's certain things in the industry around surgery that we're finding there's there's additional value add for the patient. Right. […]
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See plansWho has been a guest on Aesthetic Appeal
Names identified in recent episode analyses. Showing up to five guests.
- Louise Hobbs
- Amanda Barrett
- Ben Wolber
- Skya Jones
- Walker Szurek
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 601
- Score snapshot 15 Sept 2025
Podcast Authority Score: 34 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 43
- Social presence
- 0
- YouTube
- 64
- Engagement
- 0
Contact Aesthetic Appeal
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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Questions about Aesthetic Appeal
Who hosts Aesthetic Appeal?
Bill Walker and Jessica Hunter host the show. Published by Aesthetic Brokers.
How often do new episodes come out?
The show publishes daily, based on its RSS feed.
Does Aesthetic Appeal take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
26 of 38 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
Host of Aesthetic Appeal?
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