Owning the Outcome is a podcast about the bold bets and breakthrough moments that define success in the HubSpot ecosystem. Hosted by Sarah McDevitt, HubSpot's Sr. Director of Partner Strategy, each episode dives in with partners who are rewriting the rules in an AI-first world—and proving that human expertise is the key distribution layer for AI adoption. IDC puts the partner opportunity at $42 billion by 2030. But what does that mean for partners? This is what comes next.

Agency Unfiltered
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Podcast Overview
Owning the Outcome is a podcast about the bold bets and breakthrough moments that define success in the HubSpot ecosystem. Hosted by Sarah McDevitt, HubSpot's Sr. Director of Partner Strategy, each episode dives in with partners who are rewriting the rules in an AI-first world—and proving that human expertise is the key distribution layer for AI adoption. IDC puts the partner opportunity at $42 billion by 2030. But what does that mean for partners? This is what comes next.
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Publishing Since
8/27/2019
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Recent Episodes

June 3, 2026
From Data to Context: How OneMetric Builds High-Value Agentic Systems
Ankit Malhotra explains how to build high-value agentic systems by integrating HubSpot with other tools for automated prospecting and outreach.

May 26, 2026
Season 2: Services Aren't Dead. They're Indispensable.
Host Mike Cooch interviews HubSpot's top partners about how AI makes their services indispensable for delivering customer value in the evolving tech landscape.

May 1, 2026
Superside's Jen Rapp on the AI Bet That's Reshaping the Agency World
Most agencies use AI the same way: Customers talk to humans, humans run it through AI, work comes out faster. Superside does the exact opposite—and it's why the biggest agencies on the planet are watching them. Jen Rapp, Chief Customer Officer at Superside, calls it the agentic front end. Customers interact with AI first. The AI builds a context-rich brief from everything the client has ever done. Then the human takes it across the finish line. It sounds like a subtle distinction, but it isn't. Superside has 750 people in 72 countries, a client roster they can barely talk about, and a subscription model that's making legacy creative agencies rethink their approach to revenue. Superside's story also isn't AI native: They were founded in 2015, but decided earlier than almost anyone that they had to rethink everything. This is a special episode of Owning the Outcome—Superside sits outside of the HubSpot ecosystem—but essential listening for any partner leader thinking about what AI transformation actually requires.
148 total episodes available with 21 transcripts
Recent guests on Agency Unfiltered
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Ankit Malhotra
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Karen Ng
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Angela O’Dowd
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Aimane Ben M Hand
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Gemma Price
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David Cohen
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Michelle O'Keeffe
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Ben Williams
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Daryl Michel
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Eve Sangenito
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Cecilia Hayafuji
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Helen Russell
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