Art of Mortgage Marketing

About Art of Mortgage Marketing

Learn what it REALLY takes to build a THRIVING mortgage business, doing what you LOVE, without relying on cold calling or annoying Realtors. Hosted by Doren Aldana, founder of MortgageMarketingCoach.com and several highly-acclaimed training programs, including the Client Acceleration Formula and the 7-Figure Lender Academy.

Publisher

Doren Aldana

Category

business

Language

en

Explicit

No

First episode

24 Feb 2018

Latest episode

29 Oct 2026

Latest episodes

5 of 214 episodes have a transcript.

1. 

   29 Oct 2026TRANSCRIPT

   How to Hire Rockstar Talent Without Breaking the Bank w/ Anthony Rice

   Your first hire probably won’t fix your business. Not if you’re hiring the wrong way. Too many mortgage professionals build a business that depends on them for everything, then try to solve the problem by hiring a virtual assistant and dumping their entire to-do list on them. They expect one person to think like them, work like them, and somehow figure out a role that was never clearly defined in the first place. Then the hire struggles, frustration builds, and the owner concludes that finding good people is the problem. But what if the problem isn’t the person you hired? What if it’s the way you designed the job? In this episode of The Art of Mortgage Marketing, I sit down with Anthony Rice, co-founder of People Partners, to challenge the way mortgage brokers think about hiring, delegation, offshore teams, and business growth. We dig into why you should design roles around tasks—not job titles, how to spot resourcefulness before you hire, why your onboarding might be sabotaging your new team members, and which role a solo loan officer should consider hiring first. If you’re still the chief everything officer in your business, this conversation might expose exactly why you’re stuck there—and what needs to change. What You’ll Learn in This Episode Why hiring a VA to “do everything” is a recipe for frustration. Stop expecting someone to take over a job you haven’t properly defined. How to build roles around tasks instead of job titles. Identify what needs to get done, group related responsibilities, and hire for the actual work. The hiring red flags that can cost you more than a bad hire. Learn why resourcefulness, initiative, and genuine references matter more than a polished interview. Why your onboarding could be the real reason new hires fail. Before blaming the person, take a hard look at how you trained them. How to think differently about offshore talent. Geography isn’t the strategy. Getting the right person into the right role is. What motivates your team to stay. Money matters, but culture, respect, recognition, and a shared vision matter too. Who a solo loan officer should hire first. Explore how loan processing, executive assistance, and marketing support can fit into a smarter hiring sequence. If this episode challenged the way you think about hiring, delegation, and scaling your mortgage business, don’t just nod along—put one idea into action. And if you got value from the conversation, follow the show, leave a rating and review, and share this episode with a mortgage professional who’s trying to do everything themselves. Remember, your business is a personal development course with a compensation plan attached. The more you grow, the more your business grows. So don’t just go to that next level. Grow to that next level. About Your Host Considered by many to be the nation’s leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.

2. 

   7 Oct 2026TRANSCRIPT

   Powerless to Powerful: 7 Shifts to Take Back Control & Win in Any Market

   Host Doren Aldana and guest Penny Wrightly explore seven shifts mortgage professionals can implement to regain control and succeed in any market.

3. 

   14 Aug 2026TRANSCRIPT

   How to Close More Deals with AI

   Host [Host Name] interviews Luke Shankula, founder of Direct Authority AI, to reveal how mortgage professionals can truly leverage AI for business growth beyond basic applications.

Inside a recent episode

Powerless to Powerful: 7 Shifts to Take Back Control & Win in Any Market

Published 7 Oct 2026 · Transcript excerpt

[…] In dark times, a leader needs to lead. A leader needs to be courageous. I can't eat from the bread of fear right now. There's too much at stake. So you just decide to defy that current of fear and choose faith and choose courage and discern what do I have control over. I control the rudder. I control the sail. I'm going to make the most of what I've got. The hands have been dealt. I'm going to make the most of what I've got in my hand. I'm going to lean into this challenge. Yeah, it's uncomfortable. Yeah, frankly, it does suck. But, hey, the best sailors are not revealed during fair weather. The best sailors are revealed during the storm. […]

Who has been a guest on Art of Mortgage Marketing

Names identified in recent episode analyses. Showing up to five guests.

• Luke Shankula
• Doug Adlam
• Christine Davis
• Cynthia Lewis
• Mark Kelvin Libario

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

3.8 / 5

13 ratings

Spotify

3.0 / 5

5 ratings

Podcast Authority Score: 49 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

62

Social presence

0

YouTube

0

Engagement

89

Contact Art of Mortgage Marketing

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Shows with a similar audience

• 

  Mortgage Marketing Radio

• 

  Loan Officer Freedom

• 

  Loan Officer Leadership

• 

  HousingWire Daily

Questions about Art of Mortgage Marketing