by Corey Hiben
Your dedicated resource for actionable strategies and expert insights to scale your chiropractic practice for greater impact and profitability. If you're a chiropractic business owner serious about growth, increasing revenue, and building a thriving practice, you've found your show.
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5/14/2025
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August 11, 2026
<p>What does it take to build a $3 million chiropractic practice while working only three and a half days a week — and taking every second month off? </p><p><br></p><p>Dr. Simon Floreani has spent 30 years challenging the traditional practice model, working with 30 associates, developing a progressive equity buy-in system, and building a business designed around his life instead of allowing the business to control it.</p><p><br></p><p>🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures<br><a href="https://www.chiroxmarketing.com/audit" target="_blank" rel="ugc noopener noreferrer">https://www.chiroxmarketing.com/audit</a></p><p><br></p><p>Dr. Simon Floreani runs Vitality Group in Australia and co-founded Chiropractic Mastery with his wife, Jennifer. In this episode, Simon breaks down the principle-driven approach that allowed him to go from working three days a week early in his career to eventually taking weeks, months, and even 10 months away from practice without watching the business collapse. He explains his progressive buy-in model, where the right associate can receive an initial 10% equity stake and progressively purchase more ownership, creating a pathway from associate to business partner instead of eventually losing entrepreneurial doctors to their own practices. </p><p><br></p><p>Simon also explains why he believes chiropractors should be rewarded based on performance rather than salary, how Well Adjusted Babies grew from an associate manual into a book that sold roughly 500,000 copies, and how simply showcasing the beauty of chiropractic adjustments took his social media from zero to millions of views within six months.</p><p><br></p><p>If you're a chiropractor who wants more freedom without sacrificing revenue, wants to retain great associates, or is trying to build a practice that can eventually operate without your constant presence, this episode offers a completely different way to think about ownership, succession, and designing your career.</p><p><br></p><p>TIMESTAMPS:</p><p>00:00 Intro</p><p>00:53 Month On Month Off</p><p>01:24 Principle Driven Schedule</p><p>03:31 When Is Established</p><p>03:42 Becoming A Beacon</p><p>05:49 Numbers And Systems</p><p>08:30 Associates And Trust</p><p>09:29 Mastery And Coaching</p><p>12:41 Find Your Niche</p><p>14:16 Design Your Life</p><p>15:39 Inspiration And Quiet</p><p>18:34 Content That Spreads</p><p>20:29 Progressive Buy In</p><p>20:52 Performance Pay Mindset</p><p>23:13 Equity Steps Explained</p><p>29:57 Partnership Guardrails</p><p>32:08 Social Media Impact</p><p>33:34 Authentic Media Advice</p><p>34:24 Model What Works</p><p>35:26 Hands Only Legacy</p><p>36:41 Train Associates to Shine</p><p>39:19 Handling Haters Online</p><p>43:51 Belief Builds Confidence</p><p>48:50 Chasing Hard Cases</p><p>53:36 Rapid Fire Business Wins</p><p>55:56 Avoid Transactional Practice</p><p>57:58 Depth Connections and Plugs</p><p><br></p><p>CONNECT WITH DR. SIMON FLOREANI:</p><p>Instagram: <a href="https://www.instagram.com/simonfloreani_/" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/simonfloreani_/</a></p><p>Website: <a href="https://vitalitygroup.com.au/" target="_blank" rel="ugc noopener noreferrer">https://vitalitygroup.com.au/</a></p><p><br></p><p>PRO TIP: </p><p>Start testing whether your practice actually depends on you. Simon began by taking one week off, then two, then three, and eventually much longer periods. Instead of waiting until your practice feels perfectly ready, progressively remove yourself and use every weakness that appears to identify the next system, team member, or leadership gap you need to fix.</p><p><br></p><p>ABOUT CHIROX MARKETING:</p><p>We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit <a href="https://www.chiroxmarketing.com/" target="_blank" rel="ugc noopener noreferrer">https://www.chiroxmarketing.com/</a></p>
August 4, 2026
<p>Corey Malnikof built Palmer Care Chiropractic from just <strong>$4 in his pocket</strong> into a <strong>24-location organization with more than 150 team members</strong>. In this episode, he shares the painful mistakes that almost derailed his journey, the systems he uses to scale multiple clinics, and why so many healthcare businesses fail after opening their second or third location.</p><p><br></p><p>🔎 <strong>Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures</strong></p><p><a href="https://www.chiroxmarketing.com/audit" target="_blank" rel="ugc noopener noreferrer">https://www.chiroxmarketing.com/audit</a></p><p><br></p><p>Corey, Founder and CEO of Palmer Care Chiropractic, takes us behind the scenes of building one of the largest chiropractic organizations in the country. He explains how surviving financial rock bottom shaped his leadership philosophy, why he replaced Starbucks' Green Book with his own "Yellow Book" for leadership development, and the four key business levers he tracks across all 24 clinics. We also discuss hiring leaders, creating scalable systems, protecting culture during rapid growth, what private equity firms look for when making acquisition offers, and why most practices fail when they expand too quickly. Whether you're running one location or planning your next expansion, this conversation is filled with practical lessons for building a business that lasts.</p><p><br></p><p>If you're a chiropractor who wants to open additional locations, build stronger leadership, improve operations, or create a business that can scale without constant chaos, this episode will give you a proven framework from someone who's done it successfully.</p><p><br></p><p><strong>TIMESTAMPS</strong></p><p>00:00 Intro</p><p>01:03 The $4 Sandwich Low Point</p><p>03:18 Turning It Around Fast</p><p>08:18 Hustle to 150 Visits</p><p>12:28 Copying Starbucks and Amazon</p><p>16:31 Daily KPIs and Meetings</p><p>19:07 From 5 to 10 Clinics</p><p>24:11 Four Growth Levers System</p><p>25:58 AI in Clinic Operations</p><p>32:18 Getting Ready for Next Stage</p><p>32:49 Document Every System</p><p>34:12 Stress Test Failure Points</p><p>35:53 Spot Bottlenecks With KPIs</p><p>39:24 Pause And Prioritize Fixes</p><p>41:36 Replace Yourself To Scale</p><p>44:22 Common Growth Bottlenecks</p><p>44:58 Building A New Patient Machine</p><p>48:07 Digital Vs In Person Marketing</p><p>50:22 Choosing Markets By Footprint</p><p>52:56 Private Equity And Exit Options</p><p>58:07 AI For System Building</p><p>59:25 Make Growth Fun And Personal</p><p>01:00:13 Final Advice And Wrap Up</p><p><br></p><p><strong>CONNECT WITH COREY MALNIKOF:</strong></p><p>Website: <a href="https://www.coreymalnikof.com/" target="_blank" rel="ugc noopener noreferrer">https://www.coreymalnikof.com/</a></p><p> LinkedIn: <a href="https://www.linkedin.com/in/coreymalnikof" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/coreymalnikof</a></p><p><br></p><p>PRO TIP:</p><p>Before opening another location, make sure your first clinic runs on documented systems—not your personal effort. As Corey explains, scalable businesses are built on repeatable processes, strong leadership, and measurable performance, not just great clinical skills.</p><p><br></p><p><strong>ABOUT CHIROX MARKETING:</strong></p><p>We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit <a href="https://www.chiroxmarketing.com/" target="_blank" rel="ugc noopener noreferrer">https://www.chiroxmarketing.com/</a></p>
July 28, 2026
<p>How do you build a multi-million-dollar chiropractic practice in a county with more cows than people?</p><p><br></p><p>Dr. Kris Arnold has spent the last 25 years proving that location isn't the limiting factor—leadership, systems, and vision are. As the owner of Live Well Chiropractic in rural Pennsylvania, Kris has built an 18-team-member practice with multiple associate doctors, a wide range of healthcare services, and a business that continues to grow without depending entirely on him.</p><p><br></p><p>🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures <a href="https://www.chiroxmarketing.com/audit" target="_blank">https://www.chiroxmarketing.com/audit</a></p><p><br></p><p>In this episode, Kris shares the costly mistakes he made hiring associates, why looking for a "mini me" almost destroyed one of his best partnerships, and the hiring process he now uses to find long-term team members.</p><p><br></p><p>We also discuss why most chiropractic practices have little resale value, how to build a business that can operate without the owner, why referrals account for nearly 70% of his new patients, and the systems his team uses to consistently generate them.</p><p><br></p><p>Kris also explains how he structures additional services around chiropractic, why passion should drive expansion—not revenue—and how implementing the <strong>EOS/Traction</strong> system transformed him from a practitioner into a true CEO.</p><p><br></p><p>Beyond his practice, Kris serves as the incoming President of the Pennsylvania Chiropractic Association, where he's working to strengthen the profession and advocate for chiropractors across the state.</p><p><br></p><p>If you're trying to hire associates, improve retention, create a scalable practice, or eventually step away from day-to-day operations without sacrificing growth, this episode is packed with practical lessons.</p><p><br></p><p>TIMESTAMPS</p><p>00:00 Intro</p><p>01:07 Why Lead The PCA</p><p>03:25 No Pay Just Service</p><p>07:10 Membership Gap Reality</p><p>09:54 Selling The ROI</p><p>11:35 Associate Hiring Mistakes</p><p>15:02 Better Associate Treatment</p><p>17:33 Fast Hiring And Trial Week</p><p>19:08 Stop Chasing Unicorns</p><p>21:22 Recruiting Rural Talent</p><p>23:09 Associate Funnel Strategy</p><p>25:58 Supply Shortage Pipeline</p><p>28:03 Workforce Motivation Debate</p><p>29:24 What Keeps Him Up</p><p>29:51 Big Vision Small Town</p><p>31:31 Retention Builds Growth</p><p>32:07 Blue Ocean Marketing</p><p>33:49 Referral Systems That Work</p><p>36:41 Email Nurture Strategy</p><p>41:58 Adding Services Wisely</p><p>46:31 Marketing Ancillary Services</p><p>49:13 EOS And Coaching Mindset</p><p>54:01 Build A Sellable Practice</p><p>57:49 Final Advice And Associations</p><p><br></p><p><br></p><p>CONNECT WITH DR. Kris ARNOLD</p><p>Website: <a href="https://live-well-chiro.com/meet-our-team/" target="_blank">https://live-well-chiro.com/meet-our-team/</a></p><p> LinkedIn: <a href="https://www.linkedin.com/in/kris-arnold-35053631a" target="_blank">https://www.linkedin.com/in/kris-arnold-35053631a</a></p><p><br></p><p>PRO TIP</p><p>Don't build a practice that only works when you're in the building. Build systems, develop leaders, and create a business that can continue serving patients—even when you're away.</p><p><br></p><p>ABOUT CHIROX MARKETING</p><p>We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without relying on social media, visit <a href="https://www.chiroxmarketing.com/" target="_blank">https://www.chiroxmarketing.com/</a></p>
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Your dedicated resource for actionable strategies and expert insights to scale your chiropractic practice for greater impact and profitability.
If you're a chiropractic business owner serious about growth, increasing revenue, and building a thriving practice, you've found your show.
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