Podcast Overview
<p>她/他来了！带着盛名之下的经历、情绪、智慧、态度。跟随007，在独白或对话里，了解有魅力的灵魂。</p><p><br/></p>
Language
🇨🇳
Publishing Since
12/31/2019
1 verified contact email on file for 大咖说
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
July 10, 2025
Vol.07 当浴室成为精神角落，洗护品牌如何拥抱年轻人的情绪价值？｜ REDwave当红进化
欢迎来到由ELLE与小红书联合出品的商业播客节目——《REDwave当红进化》。随着盛夏的来临，我们聚焦于为大家洗去粘腻、带来清爽的洗护品类，看这一赛道如何穿越日常、进入情绪价值与生活方式表达的新阶段，从一方浴室中长出无垠的生意场。 想象这样一个场景：下班回家，走进浴室，花洒水声蒸腾着热气，香氛缓缓释放，一天的疲惫逐渐消散。你是否也察觉，洗护早已从日常刚需，变成一种身心疗愈、情绪释放的生活仪式？过去一年，小红书上“沐浴仪式感”相关话题增长了380%。要香味、也要质感，要氛围感打造、更要“洗”出生活方式，洗护产品正被越来越多用户赋予多重价值。 在这一趋势背后，洗护品牌如何应对？其实，从追逐趋势，到主动出击，品牌已经想得比用户更远。日化行业头部品牌就已经开始“Social First”战略，并与小红书共同沉淀了宝贵的实战经验。 在本期播客中，我们关注浴室这一“精神角落”，邀请到联合利华中国区CEO Grace与原小红书美护行业群总经理玄霜，共同解读洗护行业的革新，看洗护产品如何成为用户身份表达的媒介，聊一聊这场内容、数据与品牌策略之间的“洗护进化论”。
November 29, 2024
Vol05 决战“双11”之后，原来人心才是最好的答案｜ REDwave当红进化
REDwave当红进化 host ELLE and 小红书 explore how brands leverage the power of consumer insights to drive growth and capture market opportunities during China's Singles' Day sales event.
September 13, 2024
ol.03 整个世界成为巨大的运动场：被巴奥点燃的夏日故事后续｜REDwave当红进化
欢迎来到由小红书与ELLE联合出品的全新商业播客节目——《REDwave当红进化》。第三期内容，我们从被大家称为“史上最时尚、最浪漫也最松弛”的巴黎奥运会出发，谈谈运动户外这股风潮如何在奥运会之后，依然呈现“燎原之势”，不仅让更多人开始接触乃至爱上运动、更向往户外，而且也为品牌带来新机遇。 我们发现，运动户外作为一种生活方式，几乎丝滑融入了日常生活的每个细节：寻找运动“搭子”成为新的交友方式，人们在共同运动中构筑起自己的社交同温层 户外装备向专业化进击，开始影响穿搭时尚，既要“硬核”又要“出片”成为刚需…… 这股趋势同时也蕴含着巨大商机，为众多运动户外品牌带来了破圈与增长的可能性。与用户深度对话、打开用户的内心世界，穿过种种流行趋势，洞察到人群所需，是运动户外品牌当下的重要命题。而作为趋势灵感诞生地的小红书，聚集了无数用户的情感、态度与意见，更是为品牌提供了高效、深入沟通的场域。 本期播客将透过小红书的运动户外趋势，描绘明晰的运动户外市场版图，从多元的运动户外人群以及不同品类、阶段的营销案例入手，探讨品牌如何通过小红书，提升自身产品力与品牌力，从而挖掘潜能，加速进化，拿下下一个“得分”关键点。
68 total episodes available
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Frequently asked questions
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- What is 大咖说?
<p>她/他来了！带着盛名之下的经历、情绪、智慧、态度。跟随007，在独白或对话里，了解有魅力的灵魂。</p><p><br/></p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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