by Amanda Barr & Rebecca Liu-Brennan: Dance Studio Coaches & Growth Experts
Do you want to grow your enrolments, make more profit, and find the time in your business to focus on the things that you love? Join hosts Amanda Barr & Rebecca Liu-Brennan as they share the secrets of their Million Dollar Dance Studios. On this weekly podcast, you will get practical, actionable tips how how to grow the BUSINESS of your Dance Studio.
Language
🇺🇲
Publishing Since
8/23/2021
See how your podcast performs across key metrics
Recommendations available
Unlock the full report to see detailed tips
Recommendations available
Unlock the full report to see detailed tips
Unlock comprehensive insights including:
See how your show performs across every key metric
High authority scores make your podcast more attractive to industry leaders and influencers who want to appear on credible shows.
Sponsors look for podcasts with proven authority and engagement. Your score demonstrates your podcast's value to potential partners.
Understanding your strengths and weaknesses helps you make data-driven decisions to expand your listener base effectively.
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
August 12, 2026
<p>Competition season can bring out a lot in a dance studio owner.</p> <p>You're managing routines, costume changes, warm-ups, teachers, parents, schedules and dozens of excited dancers. You're probably trying to remember when you last ate something too.</p> <p>Then there are the results.</p> <p>When your teams place well, everyone is buzzing. But when they don't? It's easy for a studio owner or dance teacher to feel disappointed and assume the parents and students must feel the same.</p> <p>In this episode of the Dance Principals United Podcast, Amanda and Bec challenge that idea.</p> <p>Because the thing your dance families remember most about competition day probably isn't whether they came first, third or didn't place at all.</p> <p>They remember how your studio made them feel.</p> <p>Amanda shares what she's noticed now that she's experiencing competitions from the other side — as a dance mum. After sitting in an audience for hours and watching her daughters compete, one of the most memorable parts of the entire day happened after the dancing had finished.</p> <p>The teachers brought the students out together. They encouraged the parents to clap. They took team photos. They celebrated what the dancers had done well and told them how proud they were.</p> <p>It took about five minutes.</p> <p>The dancers hadn't won everything. That didn't matter.</p> <p>They walked away feeling like absolute rock stars.</p> <p>That's the opportunity we unpack in this episode: how studio owners can stop making competition days purely about results and intentionally create an experience that builds dance studio culture, student retention and a genuine sense of belonging.</p> <p><strong>In this episode we discuss...</strong></p> <ul> <li>Why competition results aren't what most students and parents remember</li> <li>How your teachers can make students feel successful without relying on trophies</li> <li>Why the five minutes after a routine can be one of the most valuable parts of competition day</li> <li>How assigning staff to specific age groups can improve the student experience</li> <li>Why someone should be responsible for looking after your parents too</li> <li>Simple ways to celebrate dancers after they perform</li> <li>How small traditions, gifts and rituals can become part of your dance studio culture</li> <li>Why team names can create a powerful sense of belonging</li> <li>How helping dance parents form friendships can support retention</li> <li>Why studio owners need to separate their own competitive feelings from the student experience</li> </ul> <p>One of our favourite ideas from this conversation is incredibly simple: "you don't personally have to be everywhere."</p> <p>If you've got several age groups competing at once, assign teachers or team leaders to specific groups. Their job isn't simply to get the dancers backstage and onto the stage. They're there to create the experience.</p> <p>Warm them up. Play games between routines. High-five them when they come off stage. Take the photo. Celebrate what went well.</p> <p>At Bec's studio, younger dancers receive a medal after they come off stage at their first competition, regardless of the official result. It gives every child a physical reminder of what they achieved.</p> <p>But it doesn't need to be expensive.</p> <p>A little certificate, lolly bag or small collectible can work. What makes it special isn't the price. It's the story and tradition you build around it.</p> <p>The same thinking applies to parents.</p> <p>Competition days can be confusing for a new dance parent. They don't know when their child is dancing, where they're supposed to sit, how long sections take or whether they've got time to grab a coffee without missing the routine.</p> <p>Having a staff member or trusted team parent helping your families can completely change that customer experience.</p> <p>They can gather parents together, explain what's happening, introduce new families and encourage everyone to cheer for the team.</p> <p>Those small moments build relationships.</p> <p>And relationships build retention.</p> <p>A child might forget whether their jazz routine received second or third place. They'll remember laughing backstage with their friends. They'll remember their teacher telling them they smashed the turn they'd been working on. They'll remember the team chant, the silly mascot and everyone cheering when they walked outside.</p> <p>Their parents remember it too.</p> <p>That's dance studio culture in action.</p> <p>If you're heading into competition season, listen to this episode and ask one simple question: **How do we want our students and parents to feel when they go home?**</p> <p>Then build your competition day around that answer.</p> <p>If you enjoyed this episode, subscribe to the Dance Principals United Podcast so you don't miss the next one. We'd also love you to leave a rating or review and share this episode with another dance studio owner who might need the reminder that winning isn't the only measure of a successful competition day.</p>
August 5, 2026
<p>What makes a dance routine unforgettable?</p> <p>It's not always the routine that wins the competition. Sometimes, it's the one everyone is still talking about ten years later.</p> <p>In this episode of the Dance Principles United Podcast, Amanda and Rebecca dive into the art of creating memorable choreography that stands out from the crowd. From clever prop ideas and themed costumes to audience engagement and preschool concert tips, they share practical strategies that every dance studio owner can implement straight away.</p> <p>The conversation starts with stories about routines that have stood the test of time—an instrument-themed dance featuring giant foam costumes and a simple couch routine that broke the mould and captured attention because it dared to be different. The lesson is clear: originality wins in the long run.</p> <p>The episode explores how dance studio owners can create performances that parents remember, students love and audiences genuinely enjoy watching. Whether you're choreographing for four-year-olds or senior competition teams, small creative choices can completely change the impact of a routine.</p> <p>Amanda shares practical ideas for preschool choreography, including how simple props can help young dancers with spacing and confidence on stage. Rebecca explains why choreography should be created with the audience in mind and why memorable moments often matter more than perfect technique in younger age groups.</p> <p>They also discuss:</p> <p><strong>In this episode, we discuss:</strong></p> <ul> <li>Why the routines people remember aren't always the ones that win</li> <li>How props can improve spacing and stage confidence</li> <li>Creative ideas for preschool choreography</li> <li>The importance of themes and storytelling</li> <li>How costumes can elevate a performance</li> <li>Ways to make routines more entertaining for audiences</li> <li>Budget-friendly prop ideas for dance studios</li> <li>Encouraging creativity within your teaching team</li> <li>How memorable routines strengthen studio culture</li> <li>Why originality always beats imitation</li> </ul> <p>One of the biggest takeaways is that creating memorable dance routines doesn't have to involve expensive sets or elaborate staging. Often, the best ideas come from simple concepts: reusable boxes, themed backdrops, personalised props and clever choreography choices that make students feel special.</p> <p>The episode also challenges dance studio owners to think differently about preschool performances. Instead of focusing entirely on technical skills, Amanda encourages teachers to create routines filled with laughter, cute moments and emotional connection—because that's what parents truly remember years later.</p> <p>If you've ever wondered how to create routines that audiences talk about long after the competition season ends, this episode is packed with ideas you can use in your dance studio straight away.</p> <p>Don't forget to subscribe, leave a review and share this episode with another dance studio owner who wants to create unforgettable performances.<br /> <br /> <strong><a href= "https://danceprincipalsunited.com/dpu-tribe/">https://danceprincipalsunited.com/dpu-tribe/</a></strong></p> <p> </p>
July 29, 2026
<p>Most dance studio owners think enrolment happens in January... and that's it.</p> <p>But what if you could create another wave of excitement in the middle of the year that brings in dozens—even hundreds—of new students?</p> <p>In this episode, Amanda and Rebecca share why Open Week has become one of the most effective dance studio marketing strategies they teach inside Studio Growth Club. They unpack the systems, marketing and mindset behind studios achieving incredible enrolment results, including regional studios adding more than $40,000–$60,000 in annual tuition revenue from just one campaign.</p> <p>The biggest takeaway? It isn't luck.</p> <p>The studios seeing exceptional growth are the ones willing to create excitement, build urgency and consistently market their dance business.</p> <p>Amanda also shares the behind-the-scenes results from her own studio, where a carefully planned Open Week generated 161 new class placements in just seven days, adding approximately $3,500 in recurring weekly tuition revenue.</p> <p>If you've ever thought your location, studio size or budget was holding you back, this episode might change your perspective.</p> <p><strong>In this episode we discuss:</strong></p> <ul> <li>Why successful dance studio growth comes from consistent marketing—not luck.</li> <li>What an Open Week is and why it creates so much excitement.</li> <li>How urgency and FOMO encourage families to enrol now instead of "thinking about it".</li> <li>Why regional and smaller dance studios can achieve incredible results.</li> <li>Real examples of studios adding tens of thousands of dollars in annual tuition.</li> <li>The importance of having a strong conversion process after every trial class.</li> <li>Why great marketing still needs a great dance studio experience behind it.</li> <li>How incentives can increase on-the-spot enrolments.</li> <li>Creative ideas that helped generate more than 160 class placements in one week.</li> <li>Why studio owners should stop relying on January as their only enrolment period.</li> </ul> <p>One of the biggest themes throughout this conversation is that successful dance studio owners don't simply hope for growth—they create opportunities for it.</p> <p>Amanda and Rebecca discuss how marketing events like Open Week work because they give families a reason to act today instead of someday. Just like Black Friday or end-of-financial-year sales, a limited-time event creates excitement, urgency and momentum.</p> <p>The conversation also explores why so many studio owners underestimate what's possible during the second half of the year. Rather than accepting slower enrolment periods, the most successful studios actively create campaigns that bring new families through the doors while also encouraging current students to add extra classes.</p> <p>Another important reminder is that marketing alone isn't enough. While strong advertising gets families into your dance studio, it's your customer experience, teaching quality and enrolment process that turn enquiries into long-term students.</p> <p>Throughout the episode, Amanda shares practical examples from her own studio, including invitation cards, social media campaigns, school partnerships, referral strategies, follow-up systems and exclusive enrolment bonuses that helped make Open Week such a success.</p> <p>If you're looking for practical dance studio marketing ideas you can implement immediately, this episode is packed with inspiration.</p> <p>Whether your goal is stronger dance studio enrolment, increased recurring revenue or simply building more momentum throughout the year, you'll walk away with ideas you can adapt to your own business.</p> <p>Success isn't reserved for the biggest studios.</p> <p>It's built by the owners willing to consistently show up, market their business and put in the work.</p> <p>If you enjoyed this episode, we'd love it if you subscribed to the Dance Principles United Podcast, left us a review and shared this episode with another dance studio owner who could benefit from these ideas. Every share helps us support more studio owners to build stronger, more profitable dance businesses.</p>
Discover related shows you might enjoy
Bryce Conlan
Dance Studio Owners Association
The Ultimate Dance Business Podcast
Nova Podcasts
Amy Porterfield
Hugh van Cuylenburg, Ryan Shelton & Josh van Cuylenburg
Natalie Ellis
Mamamia Podcasts
Victoria Devine
Craig Harper
Dance Studio Owner
Brittany Hockley and Laura Byrne
Lewis Howes
Mel Robbins
Mamamia Podcasts
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
Do you want to grow your enrolments, make more profit, and find the time in your business to focus on the things that you love?
Join hosts Amanda Barr & Rebecca Liu-Brennan as they share the secrets of their Million Dollar Dance Studios. On this weekly podcast, you will get practical, actionable tips how how to grow the BUSINESS of your Dance Studio.
This podcast updates daily.
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
No, this podcast does not typically feature guests.
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.