Growing a dance studio is hard. You've got a dozen spinning plates, zero time, and what's working in marketing is constantly changing. Join Dance Motion Marketing founders Bryce and Kristian as they share expert insights, actionable strategies, and game-changing techniques for maximizing student enrollment and Dance Studio growth. If you're ready to level up your dance studio, have more students than ever before, and bank record profits then subscribe and keep listening. Here we grow.

Dance Studio Advertising | The Podcast
Claim This Podcastby Bryce Conlan & Kristian Altuve
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Podcast Overview
Growing a dance studio is hard. You've got a dozen spinning plates, zero time, and what's working in marketing is constantly changing. Join Dance Motion Marketing founders Bryce and Kristian as they share expert insights, actionable strategies, and game-changing techniques for maximizing student enrollment and Dance Studio growth. If you're ready to level up your dance studio, have more students than ever before, and bank record profits then subscribe and keep listening. Here we grow.
Language
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Publishing Since
8/5/2024
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Recent Episodes

June 22, 2026
The Crushing Weight of Isolation - get in the right room
<p>Running a dance studio can be one of the most rewarding careers in the world—but it can also be incredibly lonely. As a studio owner, you're responsible for solving problems, leading your team, supporting families, and growing your business, often without anyone who truly understands the challenges you're facing.</p><p>In this episode of Dance Studio Advertising, Bryce Conlan shares why isolation may be the biggest obstacle holding studio owners back from growth. Drawing from personal experience, the story of the DMM Family Reunion, and years of working with hundreds of dance studio owners, Bryce explores how the right community can accelerate business growth, provide accountability, challenge limiting beliefs, and help you avoid the burnout that comes from trying to do everything alone.</p><p>You'll learn:</p><ul><li>Why dance studio ownership can feel so isolating</li><li>How community creates breakthroughs that information alone never can</li><li>The difference between information-based groups and transformational communities</li><li>Why accountability and honest feedback are essential for growth</li><li>How surrounding yourself with the right people can change the trajectory of your business and your life</li></ul><br/><p>Whether you're struggling with leadership, enrollment, staff challenges, profitability, or simply feeling like you're carrying the weight of your studio alone, this episode will help you discover why your next breakthrough may be one conversation away.</p><p><strong>Keywords:</strong> dance studio owner, dance studio business, dance studio leadership, dance studio growth, dance studio marketing, entrepreneur mindset, business community, mastermind groups, studio owner burnout, dance studio success, accountability, leadership development, business coaching, dance studio management.</p>

June 15, 2026
The Money Lie That's Keeping Dance Studio Owners Broke
<h3>Money Isn't Your Problem. Not Understanding It Is.</h3><p>Most dance studio owners think more students will solve their financial problems.</p><p>More enrollment.</p><p>More revenue.</p><p>More growth.</p><p>But what if that's not true?</p><p>In this episode, Bryce tackles one of the biggest myths in the dance industry: the belief that more students automatically lead to more profit.</p><p>Drawing from conversations with hundreds of studio owners and insights from highly profitable studio leaders like Dottie Hancock, Bryce breaks down the money stories, limiting beliefs, and financial blind spots that keep studio owners trapped in survival mode.</p><p>You'll learn why revenue isn't the same as profit, how growth can actually create more stress instead of more freedom, and the five numbers every studio owner must know if they want to build a business that creates peace instead of panic.</p><p>If you've ever felt like you're working harder than ever but still wondering where the money went, this episode is for you.</p><h3>In This Episode:</h3><ul><li>Why a $100,000 gift wouldn't solve most studio owners' financial problems</li><li>The hidden money stories that influence every decision you make</li><li>Why "more students = more profit" is one of the most dangerous myths in the dance industry</li><li>The difference between revenue, salary, and actual profit</li><li>Why profit is not natural—and why that's okay</li><li>The three stages of studio finances: Survival, Stability, and Wealth Creation</li><li>How profitable studio owners think differently about hiring and growth</li><li>Five common money myths that may be hurting your business</li><li>The five financial numbers every studio owner must know</li></ul><br/><h3>The Five Numbers Every Studio Owner Should Know:</h3><ol><li>Monthly Profit</li><li>Payroll as a Percentage of Revenue</li><li>Average Revenue Per Student</li><li>Cost to Acquire a New Student</li><li>What You Actually Take Home Every Month</li></ol><br/><h3>Key Takeaway</h3><p>Money isn't a reward for working hard.</p><p>Money is a tool.</p><p>The goal isn't to become rich. The goal is to create enough margin that you can make decisions from a place of confidence, clarity, and peace instead of fear and desperation.</p><p>Because the day you understand your numbers is the day money stops controlling you.</p>

June 8, 2026
20% of Her Revenue Disappeared Overnight
<p>What happens when a top-performing dance studio loses 20% of its revenue almost overnight?</p><p>In this episode, Bryce Conlan shares a powerful story about a highly successful studio owner who faced a sudden crisis when a key team member resigned—and what every studio owner can learn from it.</p><p>You'll discover why resilience matters more than perfection, how to build systems that survive staff turnover, and why the strongest dance studios aren't the ones that avoid problems—they're the ones prepared to absorb them.</p><p>Whether you're worried about losing teachers, enrollment fluctuations, competition, or unexpected setbacks, this episode will help you build a stronger, more sustainable dance studio business.</p><p>Topics include:</p><ul><li>Dance studio leadership</li><li>Staff retention and succession planning</li><li>Building resilient systems</li><li>Managing business setbacks</li><li>Long-term studio growth strategies</li></ul><br/><p>Follow, subscribe, and leave a review if you're enjoying the show—it helps more studio owners build thriving businesses.</p>
100 total episodes available
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