Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

Deconstructing Data
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Podcast Overview
Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.
Language
🇺🇲
Publishing Since
4/28/2022
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Recent Episodes

June 9, 2026
Why Great Marketing Doesn't Show Up in the Dashboard
Host David Finkelstein and guest Holly Enneking, VP of Marketing at Markup AI, explore how to measure marketing success beyond traditional attribution and AI-driven metrics.

May 29, 2026
The Attribution Illusion: Why Your Data Looks Better Than It Is
Host David Finkelstein and Jessie Lizak interview Cimin Ahmadi Cohen, Founder & CEO of Idea Peddler, about the "Attribution Illusion" and how flawed data impacts advertising decisions.

May 26, 2026
How Data and AI Are Reshaping Grocery Retail
Host Jessie and David interview Shekar Raman, CEO and Co-founder of Birdzi, about how AI and data are reshaping grocery retail through personalization and innovation.
188 total episodes available with 43 transcripts
Recent guests on Deconstructing Data
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Holly Enneking
Guest
Cimin Ahmadi Cohen
Guest
Shekar Raman
Guest
Donata Stroink-Skillrud
Guest
Martin Balaam
Guest
Keith Gorney
Guest
Connor Folley
Guest
Tom Shoemaker
Guest
Neil Sahota
Guest
Kat Wifvat
Guest
Kathryn
Guest
Cynthia Clements Krantz
Guest
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Frequently asked questions
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- What is Deconstructing Data?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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