Welcome to The Other 99%, where we talk about what building a business really looks like behind the highlight reel. Hosts Lisa Duck and Susan Larimer share honest conversations, real stories, practical strategies, and plenty of laughs about the wins, pivots, mistakes, and lessons that come with entrepreneurship. Because success isn’t just about the 1% you always hear about. It’s built every day by the other 99%.
🎧 New episodes every Tuesday.
E142: What They Say! 😂 Canadian vs. American Words
We’re taking a break from business talk and putting a little giggle into your day! 😂
Lisa is Canadian. Susan is American. And apparently, speaking the same language doesn’t mean we always know what the other person is talking about.
In this just-for-fun episode, we compare what we call everyday things, from toques and sneakers to pencil crayons and chicken burgers. Naturally, the conversation takes a few detours into bagged milk, ketchup chips and the great Smarties debate.
Grab a coffee and play along. What words would have YOU asking, “Wait… what did you just say?”
📺 We’re reacting to pictures throughout this episode, so head over to The Other 99% Podcast on YouTube if you’d like to see what we’re looking at!
Connect with your hosts:
Lisa Duck: https://lisaduck.com/its-me-lisa/ (https://lisaduck.com/its-me-lisa/)
Susan Larimer: https://susanlarimer.com/its-me-susan/ (https://susanlarimer.com/its-me-susan/)
🎵 Music Credit
Song: French Morning
Music by: CreatorMix.com
⚠️ Disclaimer
Some links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust.
This podcast is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.
29 Sept 2026
E141: Your Friends Don’t Owe You a Purchase
What happens when a friend becomes a customer, or a customer becomes a friend?
The line between friendship and business can get awkward quickly, especially when every conversation starts feeling like an opportunity to make a sale, book a party, or recruit someone.
In this episode of The Other 99%, Lisa and Susan share about navigating friendships while running a business. They discuss friends and family who don’t buy from you, customers who become genuine friends, people who choose to shop with someone else, and why supporting someone’s business should never feel like an obligation.
They also talk about keeping score with other business owners, giving friends special discounts, and the uncomfortable habit of messaging someone simply because they viewed your social media story.
Your friends don’t owe you a purchase, and your customers don’t need to become your friends. You can build meaningful relationships and confidently run your business without making every interaction feel transactional.
Connect with Lisa:
https://lisaduck.com/its-me-lisa/ (https://lisaduck.com/its-me-lisa/)
Connect with Susan:
https://susanlarimer.com/its-me-susan/ (https://susanlarimer.com/its-me-susan/)
🎵 Music Credit
Song: French Morning
Music by: CreatorMix.com
⚠️ Disclaimer
Some links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust.
This podcast is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.
22 Sept 2026
E140: Why Customers Choose You Over Amazon
Your customers can find products almost anywhere, so why should they choose to shop with you?
Spoiler alert: it isn’t because you post every company special or share the same sales graphics as everyone else.
In this episode of The Other 99%, Lisa and Susan share what customers actually want from the person behind the business. They talk about making shopping easier, offering trustworthy recommendations, following up after the sale, respecting a customer’s “no,” and helping people feel remembered and appreciated.
You’ll also hear a fun round of “Customer Service or Customer Annoyance?” featuring some common business behaviours that might be helping your customers or quietly driving them away.
This episode will help you take an honest look at the experience you’re creating and answer one important question: Why should someone choose to shop with you?
Connect with Lisa:
https://lisaduck.com/its-me-lisa/ (https://lisaduck.com/its-me-lisa/)
Connect with Susan:
https://susanlarimer.com/its-me-susan/ (https://susanlarimer.com/its-me-susan/)
🎵 Music Credit
Song: French Morning
Music by: CreatorMix.com
⚠️ Disclaimer
Some links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust.
This podcast is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.
Who has been a guest on Direct Sales - the Other 99%
Names identified in recent episode analyses. Showing up to five guests.
Melina Dixon
Jen Bach
Marcia Hopper
Audrey Peacock
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
1,178
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
5 ratings
Spotify
5.0 / 5
12 ratings
Podcast Authority Score: 68 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
81
Social presence
0
YouTube
68
Engagement
71
Contact Direct Sales - the Other 99%
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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