DTC's daily show — what's now/next in ecommerce so marketers can survive and thrive.
Ecomm Cowboy
Claim This Podcastby Chris Hall x Colin Dougherty
124 episodes
Updated Weekly
Accepts GuestsHas Sponsors
Podcast Overview
DTC's daily show — what's now/next in ecommerce so marketers can survive and thrive.
Language
🇺🇲
Publishing Since
8/8/2024
1 verified contact email on file for Ecomm Cowboy
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
June 26, 2026
Onward Reserve x The Rizzler | HOT JOBS | July 4th: Share of Wallet
<p>Anthropic's Claude wins paid consumers in a market ChatGPT owns, Onward Reserve drops a Rizzler UGA polo Easter egg, Americans plan to spend more on Fourth of July as cookout costs rise, and the $25k Amble One luxury golf cart hits the market. Plus Kenny Trusnik on Forest City Digital, Varun Kundra on bootstrapping AfterSell to a Rokt exit, and Sarvar Nazir on "hybrid performance beverage" at Prox.</p><p><br></p><p><br></p><p>ON TODAY'S EPISODE OF ECOMM COWBOY</p><p><br></p><p><br></p><p>Kenny Trusnik (Founder & President, Forest City Digital) — Cleveland native who came up through B2B Commerce and integration work before launching Forest City Digital in Jan 2020, two months before COVID, while employed full-time. Now an ecommerce performance agency (Shopify + SEO + paid + Klaviyo) for $1M–$10M DTC brands, with vertical bets on hemp/THC, aftermarket auto, food/coffee. Clients: Mayorga Coffee, Hyde's Hail Mary, Apollo Off-Road. We dig into the workaround keeping hemp/THC brands selling, where "ecommerce is easy" does the most damage.</p><p><br></p><p><br></p><p>Varun Kundra (Co-founder, Aftersell by Rokt) — Waterloo math grad who co-founded AfterSell in 2019 and bootstrapped the Shopify post-purchase upsell app to 40,000+ merchants and an eight-figure exit with zero funding. Rokt acquired AfterSell in Jan 2024. Now SVP of Demand Diversification at Rokt, expanding the advertiser pool (Disney+, HelloFresh, Audible) feeding placements on Ticketmaster, Wayfair, Shopify. Rokt went from $3.5B in Jan 2025 to $7.2B by Sept 2025 with H1 2026 IPO plans. We dig into why profit-per-pageview beats revenue-per-visitor, why exact-same-product upsells at 10–30% off beat something new, and if every thank-you page becomes an ad network.</p><p><br></p><p><br></p><p>Sarvar Nazir (Founder & CEO, Prox) — Austin-based hybrid performance beverage launched July 2025: 20g protein, 200mg natural caffeine, zero sugar, 90 calories in a sparkling can. DTC at $35.99 per 12-pack. Partnered with NuLiv Science for a clinical Senactiv dose. Stripped the homepage to a waitlist teasing a Q3 2026 relaunch. Wedge: the GLP-1 user wanting protein without "bloat." </p><p><br></p><p><br></p><p>Plus a Northbeam Weather Report with Bryan Bumgardner and Cannes 2026 takeaways from Scott Galloway.</p><p><br></p><p><br></p><p>ALSO ON THE SHOW</p><p><br></p><p>-$2 million offer denied</p><p>-Polymarket hackers stole user funds</p><p>-New sport drink flavor</p><p>-Pokemon Suitcase</p><p>-Xbox console price increase</p><p>-Oliver Henry meets the President</p><p>-Moment of zen: 40 cigarettes a day and marmalade</p><p>__________________________</p><p><br></p><p><br></p><p><br></p><p>Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.</p><p><br></p><p>Weekly newsletter: https://newsletter.ecommcowboy.com/</p><p><br></p><p><br></p><p>Made possible by:</p><p><br></p><p>Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy</p><p><br></p><p>Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy</p><p><br></p><p><br></p><p>Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy</p><p><br></p><p><br></p><p>Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy</p><p><br></p><p><br></p><p>Axon by AppLovin - https://axon.ai/en/ecommcowboy</p><p><br></p><p><br></p><p>ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy</p><p><br></p><p><br></p><p>Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy</p><p><br></p><p><br></p><p>Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy</p><p><br></p><p><br></p><p>Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy</p><p><br></p><p><br></p><p>Follow Ecomm Cowboy:</p><p>https://x.com/ecommcowboy</p><p>https://www.linkedin.com/company/ecommcowboy</p><p>https://www.instagram.com/ecommcowboy/</p><p>https://www.tiktok.com/@ecommcowboy</p><p>https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p></p>
June 25, 2026
Prime Day: Soft Results | Apple Price Hike | Forbes' Top Creators
<p>Apple hikes MacBook and iPad prices on memory, Prime Day comes in soft, consumers hit AI fatigue, and Trashie launches a $35 toy-waste service. Plus Alex Heiden on shipping no-code MVPs to $2,000 MRR in three weeks, Michael Kleinmann on two decades of DTC underwear, and Ryan Doney on why post-click is the most neglected lever in paid.</p><p><br></p><p><br></p><p>ON TODAY'S EPISODE OF ECOMM COWBOY</p><p><br></p><p><br></p><p>Alex Heiden (Founder, No Code No Problem) — Built and sold two B2B software companies before 22 — Closify (commission-only sales reps, sold March 2023) and Payd (UGC priced per 1,000 views) — without writing code. Runs No Code No Problem, a paid incubator with a $75/month Ultimate tier, the "No Code Alex" Beehiiv newsletter, and 163k Instagram followers. Uses Claude and Cursor to ship MVPs in under a week — his Jan 1 launch hit $2,000 MRR in three weeks on an hour a day. We dig into "copy demand, don't invent ideas," outreach that turns week-old products into revenue.</p><p><br></p><p><br></p><p>Michael Kleinmann (Founder & CEO, The Underwear Expert) — Pioneered DTC underwear in 2001 with Freshpair, scaling a NYC bedroom to 30,000+ SKUs, 100+ brands, eight figures before exiting in 2011. Launched The Underwear Expert as a media brand in 2011, converted to a Shopify subscription ("The Club") in 2015 — 160,000+ five-star reviews, shipping to 100+ countries. Inventor of National Underwear Day as SEO/PR play. We dig into what selling online in 2001 forced him to figure out that founders today don't, why build the audience first.</p><p><br></p><p><br></p><p>Ryan Doney (Co-Founder & CEO, Pagedeck) — CEO of Pagedeck, the AI landing-page platform that researches, builds, and optimizes pages for paid traffic. Bootstrapped — grew it user by user, building pages and fixing copy until momentum compounded. Used by HexClad, Fulton, Homestead Studio, Foxwell; team has generated $100M+ from custom funnels. Also fractional VP of ecommerce for eight-figure Shopify brands. Recent ships: a Research Agent that surfaces pages behind any brand's live Meta ads, and Pagedeck MCP that lets Claude Code build and launch pages. We dig into why more wins hide in new landing pages than new ads, why a "5 reasons why" listicle beats a designed page.</p><p><br></p><p><br></p><p>ALSO ON THE SHOW</p><p><br></p><p>-Forbes Top Creators 2026</p><p>-Weekend Foundry: Claude Code for games</p><p>-De Soi launches Social Spritz</p><p>-The Mur Mur</p><p>-Poncho nails lifestyle photography</p><p>-Zoox unveils its new robotaxi</p><p>-Claude for Music</p><p>-Moment of zen: the cave you fear holds the treasure</p><p>__________________________</p><p><br></p><p><br></p><p><br></p><p>Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.</p><p><br></p><p>Weekly newsletter: https://newsletter.ecommcowboy.com/</p><p><br></p><p><br></p><p>Made possible by:</p><p><br></p><p>Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy</p><p><br></p><p>Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy</p><p><br></p><p><br></p><p>Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy</p><p><br></p><p><br></p><p>Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy</p><p><br></p><p><br></p><p>Axon by AppLovin - https://axon.ai/en/ecommcowboy</p><p><br></p><p><br></p><p>ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy</p><p><br></p><p><br></p><p>Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy</p><p><br></p><p><br></p><p>Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy</p><p><br></p><p><br></p><p>Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy</p><p><br></p><p><br></p><p>Follow Ecomm Cowboy:</p><p>https://x.com/ecommcowboy</p><p>https://www.linkedin.com/company/ecommcowboy</p><p>https://www.instagram.com/ecommcowboy/</p><p>https://www.tiktok.com/@ecommcowboy</p><p>https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p></p>
June 24, 2026
Meta's Prediction Market | Claude Tag | Consumer Hardware Roundup
<p>Zuckerberg wants Meta to launch its own prediction market, consumer hardware roundup goes deep, L Catterton bets on skincare brand Roz, and Anthropic ships the "Claude Tag." Plus Jad Kiwan on what happens when you sell your ecom brand, Yahli Malchin on Wayve Wear and natural-fiber activewear, and Bill Warshauer on Tillo and the gift card network powering rewards for 2,000+ brands.</p><p><br></p><p><br></p><p>ON TODAY'S EPISODE OF ECOMM COWBOY</p><p><br></p><p><br></p><p>Jad Kiwan (Co-Founder, Ecomswap) — Built EcomSwap in 2023 with Eliott Bucher into a Dubai-based M&A advisory for the under-$5M-EBITDA gap between investment banks and side-hustle marketplaces. Claims 100+ closed deals across US, Europe, UAE; deals $0.5M–$20M+; 93% listing-to-sale; 50,000+ buyers and $2B+ in capital. Operator first — built and exited DTC brands since 2017. We dig into the five-stage exit from valuation to close, what quietly destroys multiples founders never fix, and KPIs acquirers hammer on in diligence.</p><p><br></p><p><br></p><p>Yahli Malchin (Founder, Wayve Wear) — Solo-founder building Wayve Wear, a 100% natural-fiber activewear brand (no synthetics) out of LA. Ex-PM at Marqeta and Next Insurance who tried to replace his synthetic wardrobe in 2023, couldn't find activewear that hit his bar, filed the WAYVE trademark Feb 2024, launched a six-piece collection that September. Anchor product: Quad Short — organic cotton shell, merino compression liner. Certifications: GOTS, OEKO-TEX 100, RWS. Building in public on YouTube. We dig into why nobody makes 100% natural-fiber activewear once you try to manufacture it, an "obvious" rule he broke because he didn't know it existed.</p><p><br></p><p><br></p><p>Bill Warshauer (CRO, Tillo) — Chief Revenue Officer at Tillo, the global gift card network and API connecting buyers to 2,000+ brands across 37 markets and 25 currencies. Joined Tillo as CRO for North America in September 2024 after a 23-year run at Blackhawk Network, most recently VP of North America Incentives. We dig into how a gift card API actually distributes brand value at scale, what DTC brands miss about rewards and incentives as an acquisition channel.</p><p><br></p><p><br></p><p>ALSO ON THE SHOW</p><p><br></p><p>- Ferrari backlash</p><p>- Bryan Johnson, longevity drugs, Immortals.com</p><p>- OpenAI's AI chip: Jalapeño</p><p>- Product of the Century: smile whitening pouches</p><p>- Is remote work white-collar fraud?</p><p>- Fintech startup Slash rolls back</p><p>- Subscription blender</p><p>- Nori Robot L2</p><p>- Moment of zen: the most awesome business</p><p>__________________________</p><p><br></p><p><br></p><p><br></p><p>Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.</p><p><br></p><p>Weekly newsletter: https://newsletter.ecommcowboy.com/</p><p><br></p><p><br></p><p>Made possible by:</p><p><br></p><p>Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy</p><p><br></p><p>Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy</p><p><br></p><p><br></p><p>Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy</p><p><br></p><p><br></p><p>Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy</p><p><br></p><p><br></p><p>Axon by AppLovin - https://axon.ai/en/ecommcowboy</p><p><br></p><p><br></p><p>ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy</p><p><br></p><p><br></p><p>Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy</p><p><br></p><p><br></p><p>Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy</p><p><br></p><p><br></p><p>Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy</p><p><br></p><p><br></p><p>Follow Ecomm Cowboy:</p><p>https://x.com/ecommcowboy</p><p>https://www.linkedin.com/company/ecommcowboy</p><p>https://www.instagram.com/ecommcowboy/</p><p>https://www.tiktok.com/@ecommcowboy</p><p>https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p></p>
124 total episodes available
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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