- 190
- Episodes
- 7
- Ratings
- Daily
- Cadence
- 2024
- First episode
About Ecomm Cowboy
DTC's daily show — what's now/next in ecommerce so marketers can survive and thrive.
- Publisher
- Chris Hall x Colin Dougherty
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 8 Aug 2024
- Latest episode
- 6 Oct 2026
Latest episodes
190 episodes in the feed.
6 Oct 2026
Forbes’ 2026 Best Employers | Lemme: 40% of Ulta Wellness | Nolla’s AI Doctor
Forbes drops its 2026 World's Best Employers list, Lemme now drives 40% of Ulta's wellness sales off 13K+ affiliates and 53K creator videos, an end-to-end AI "doctor" called Nolla arrives, and Caraway launches a no-PFAS, no-plastic coffee maker. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Chris Hall and Colin Dougherty run the show. ON TODAY'S EPISODE Carson Hoffman — Founder & Chief (M)AD OfficerWe dig into the "consumerization of advertising" — what he means by it and when he first noticed it happening, how he turned a Ketone-IQ spec (three to four hours of energy) into a marathon, putting a runner's real 2:29:49 time on the ad and running it from his account to take it from ad to endorsement, why he wrote that the 2026 creative edge is psychology not AI, what makes a consumer feel like they're watching content and not an ad, what a creative agency is actually selling now that 9M+ small businesses use Meta's AI tools, and what he'd make for OpenAI's new in-ChatGPT image-gen ad slot. Oren John — Partner, Darkroom AgencyWe dig into what's actually working in brand and growth right now with one of the sharpest agency partners in DTC. ALSO ON THE SHOW - Crowdfunding a Tesla - Cory Dobbin auctions his face - A guide to successful brand merch - Sabrina Carpenter x Johnnie Walker bottle - HoloGlass car-window display - Watch & React: introducing Higgsfield Studio - Closing Time: Foxwell Founders Community, skip school photos and save $60 - Moment of Zen: MJ "Always Present" -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy TrendTrack - https://www.trendtrack.io/ Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy:https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm- cowboy/id1761749693
5 Oct 2026
Meta: How Muse Makes Money | Etsy’s Downfall | No-Discount TikTok Shop Playbook
Meta's Muse app hits 5M downloads faster than ChatGPT or Claude did, Etsy loses the plot on "handmade," Litter Robot sells a $699 box on TikTok Shop with zero discounts, and McDonald's bets a campaign on beef, pepper, and salt. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Chris Orzechowski (Owner, Orzy Media) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Jacob Honig — Ecommerce Senior Manager, IQBARWe dig into running marketplaces for a nine-figure functional snack brand — what he saw differently once he moved from the agency side in-house, what ecommerce does while a product launches exclusively in Sam's Club, how going Sam's to Target to 1,700 Walmart stores in six months changed how he runs Amazon and Walmart.com, how he tells real online growth from sales just moving channels, planning inventory for limited runs like Pumpkin Spice, and his Prime Big Deal Days checklist most brands forget. Josh Rawe — Co-Founder, AmpliSellWe dig into using TikTok Shop to move Amazon sales — what options trading still shows up in how he runs accounts, the one-product launch with 100 samples a month and no ads until month four that lifted branded Amazon searches 588%, why cold starts die from low sample volume, what the 17 videos that drove 64% of a client's TikTok GMV had in common, building Dan-O's creator community to 294 creators in 30 days, and the one chart he'd show a CFO who thinks TikTok Shop is a toy. Andrew Foxwell — Co-Founder, Foxwell DigitalWe dig into what's actually working in paid media right now with one of the sharpest media buyers in DTC. ALSO ON THE SHOW - Tobi's biomarkers - Everything is an ad network - Dunkin' x L.L.Bean for National Coffee Day - AI-powered robotic walking shoes - AppLovin and TikTok come to Trybe - Closing Time: MrBeast's best video ever, AI imagery misrepresenting real items, accountants beware - Moment of Zen: Morning Brew acquires Express Checkout -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy TrendTrack - https://www.trendtrack.io/ Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy:https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm- cowboy/id1761749693
2 Oct 2026
Amazon: “Pay for Review Requests” | HOT JOBS | @Tavus LIVE AI Avatar Test
Amazon starts charging sellers to request reviews, Tavus shows off eerily real AI avatars, and Caraway turns a lawsuit into marketing. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Chris Hall and Colin Dougherty run the show. ON TODAY'S EPISODE Shizu Okusa — Founder & CEO, ApothékaryWe dig into building a liquid herbal supplement brand where TikTok Shop is the #1 channel — going from a Goldman trading desk to juice to Apothékary, why her team pays affiliates 20% when 15% is standard and how she keeps top creators from drifting, what a Blue Burn selling every 90 seconds taught her about why people really buy, the five-and-a-half-year road to nationwide shelf placement, raising a Series A in tranches because "if you raise $20M there's no going back," picking 14 customers from a 14,000-person waitlist for a Kyoto retreat, and the one bet that has to work to hit $40M this year. Michael Storan — Co-founder & CEO, DatashipsWe dig into checkout consent for email, SMS, and WhatsApp — what Dataships is building and what it costs a brand to get consent wrong, who actually owns staying on the right side of changing direct-marketing law, and how a compliance-meets-growth angle fits as every brand races to add AI to retention. Their benchmark: average opt-in from 39% to 81% across 15M+ Shopify Plus checkouts. ALSO ON THE SHOW - Hot Jobs - Tom Brown's store up 106% on zero Meta spend at 19% net - Reta: the drug of the future - Elon declares Instagram is for girls - Theragun Mini - 98% of US households don't use AI - Closing Time: how to get an interview, the talent shortage, Commerce Roundtable's 3:1 brand-to-partner mix - Moment of Zen: Trader Joe's viral sandwich -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy TrendTrack - https://www.trendtrack.io/ Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy:https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm- cowboy/id1761749693
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- Apple Podcasts (US)
- 5.0 / 5
- 1 ratings
- Spotify
- 4.3 / 5
- 6 ratings
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