Elawvate: Build & Grow Your Law Firm

About Elawvate: Build & Grow Your Law Firm

You can’t win cases if you can’t keep the lights on. Ready to learn what law school didn’t teach you? Building on our success with “Elawvate: The Trial Lawyer Podcast,” we’re excited to add to the Elawvate family! Introducing "Elawvate: Build & Grow Your Law Firm" - the podcast that teaches you the business of practicing law. Host Ben Gideon built his law firm from startup to profitable powerhouse in just 4 years. Now he's sharing the exact blueprint: hiring strategies, operational systems, marketing that actually works, and the honest mistakes that taught him the most. Each episode explores critical decision points, practical problem-solving strategies, honest mistakes, and valuable lessons learned along the way. The show moves topically through essential issues, including defining your business focus and brand, hiring and retention strategies, operational systems, case acquisition through marketing, implementing technology and AI, digital marketing, cash flow management, and cultivating office culture. In addition to Gideon's own experiences, listeners will gain insights from successful law firm entrepreneurs, business consultants, strategists, and marketing gurus in the legal industry. This show is designed for entrepreneurial attorneys who are serious about building and growing their law firm with discipline, strategic thinking, and hard work. Whether you're just starting or ready to scale, this is your roadmap to building a financially successful, professionally managed practice in today's competitive legal market. Produced and Powered by LawPods, podcast marketing that converts prospects and drives revenue.

Publisher

Benjamin Gideon | Gideon Asen LLC

Category

business · education · society & culture

Language

en

Explicit

No

First episode

29 Apr 2025

Latest episode

18 Sept 2026

Latest episodes

29 episodes in the feed.

1. 

   18 Sept 2026

   Marketing Jiu-Jitsu: In-House vs. Agency Marketing, with Matthew Silva

   Most law firms cycle through marketing agencies feeling taken advantage of, stuck with the same cookie-cutter product every competitor gets. Matthew Silva (https://www.gideonasen.com/our-firm/matthew-silva), director of marketing at (https://www.gideonasen.com/)Gideon Asen (https://www.gideonasen.com/), argues that the fix is bringing the work in-house — someone whose focus is your firm alone, not one account among an agency's many clients. Hosts Ben Gideon (https://www.gideonasen.com/our-team/benjamin-gideon/) and Jeff Wright (https://www.gideonasen.com/our-team/jeffrey-wright/) dig into the decision to hire in-house vs. an agency, and why separating brand awareness from lead generation changed how they spend. Matt also unpacks why the StoryBrand approach connects with clients in crisis when a standard sales pitch can't, and how grounding every decision in data and science takes the guesswork out of where the money goes. Learn More and Connect ☑️ Matthew Silva (https://www.gideonasen.com/our-firm/matthew-silva) | (https://www.linkedin.com/in/matthew-silva-marketing/)LinkedIn (https://www.linkedin.com/in/matthew-silva-marketing/) ☑️ Ben Gideon (https://www.gideonasen.com/our-team/benjamin-gideon/) | LinkedIn (https://www.linkedin.com/in/benjamingideon) | Facebook (https://www.facebook.com/brgideon/) | Instagram (https://www.instagram.com/brgideon/) ☑️ Jeff Wright (https://www.gideonasen.com/our-team/jeffrey-wright/) ☑️ Gideon Asen (https://www.gideonasen.com/) on LinkedIn (https://www.linkedin.com/company/gideonasen/) | Facebook (https://www.facebook.com/gideonasenllc/)| YouTube (https://www.youtube.com/channel/UCehQwho-60hVTvO7NGKDj5w) | Instagram (https://www.instagram.com/gideonasen/) | X (https://x.com/GideonAsenLLC) ☑️ Subscribe: Apple Podcasts (https://podcasts.apple.com/us/podcast/elawvate-build-grow-your-law-firm/id1811353529) | Spotify (https://open.spotify.com/show/2Op660D57viqMmAOTqROTl) | YouTube (https://www.youtube.com/playlist?list=PLxgN9RZyLAFTN8QIqISRQ2cZ73ODZbppr) Produced and Powered by LawPods (https://lawpods.com/) Sponsored by Supio (https://www.supio.com/), VisionSpark (https://visionsparksearch.com/), and 1% for the Planet (https://www.onepercentfortheplanet.org/).

2. 

   21 Aug 2026

   Build an Intake Engine That Actually Scales, with Ben Gideon and Jeff Wright

   Most law firms treat revenue as their north-star metric. Ben Gideon (https://www.gideonasen.com/our-team/benjamin-gideon/) and Jeff Wright (https://www.gideonasen.com/our-team/jeffrey-wright/) argue that's a cop-out — and make the case for a sharper one: qualified cases. They break down the front-end engine Gideon Asen (https://www.gideonasen.com/) built to generate them: the Intake, Evaluation, and Core Case Unit (IECU), which vets every new inquiry so the firm's trial lawyers never spend time on cases that aren't worth it. Ben lays out the four goals behind the unit — and why it should ultimately fund itself. Jeff shares how the system doubled weekly intake capacity, from 25–30 a week to 50–60, with a record 72 in a single week — and where AI now shortens an attorney's learning curve from years to months. Learn More and Connect ☑️ Ben Gideon (https://www.gideonasen.com/our-team/benjamin-gideon/) | LinkedIn (https://www.linkedin.com/in/benjamingideon) | Facebook (https://www.facebook.com/brgideon/) | Instagram (https://www.instagram.com/brgideon/) ☑️ Jeff Wright (https://www.gideonasen.com/our-team/jeffrey-wright/) ☑️ Gideon Asen (https://www.gideonasen.com/) on LinkedIn (https://www.linkedin.com/company/gideonasen/) | Facebook (https://www.facebook.com/gideonasenllc/)| YouTube (https://www.youtube.com/channel/UCehQwho-60hVTvO7NGKDj5w) | Instagram (https://www.instagram.com/gideonasen/) | X (https://x.com/GideonAsenLLC) ☑️ Subscribe: Apple Podcasts (https://podcasts.apple.com/us/podcast/elawvate-build-grow-your-law-firm/id1811353529) | Spotify (https://open.spotify.com/show/2Op660D57viqMmAOTqROTl) | YouTube (https://www.youtube.com/playlist?list=PLxgN9RZyLAFTN8QIqISRQ2cZ73ODZbppr) Produced and Powered by LawPods (https://lawpods.com/) Sponsored by Supio (https://www.supio.com/), VisionSpark (https://visionsparksearch.com/), and 1% for the Planet (https://www.onepercentfortheplanet.org/).

3. 

   31 Jul 2026

   No Equity, No Problem: Our Attorney Pay Plan, with Ben Gideon and Jeff Wright

   Attorney compensation is today's topic, and Ben Gideon (https://www.gideonasen.com/our-team/benjamin-gideon/) and Jeff Wright (https://www.gideonasen.com/our-team/jeffrey-wright/) pull back the curtain on a structure most law firms don't use. When Ben and his partner Taylor founded Gideon Asen (https://www.gideonasen.com/), they made a conscious decision never to create a path to equity partnership. Ben explains the "agency cost" problem that sets in once ownership gets too diffuse, then walks through their first bonus system's costly failure — arbitrary payouts that bred resentment instead of goodwill. Jeff and Ben unpack the current plan's two governing principles, transparency and predictability, and its three-part formula of base salary, team bonus, and firm-wide bonus. They close on why good fences make better neighbors, using an employment agreement to protect the firm's cases and clients. Learn More and Connect ☑️ Ben Gideon (https://www.gideonasen.com/our-team/benjamin-gideon/) | LinkedIn (https://www.linkedin.com/in/benjamingideon) | Facebook (https://www.facebook.com/brgideon/) | Instagram (https://www.instagram.com/brgideon/) ☑️ Jeff Wright (https://www.gideonasen.com/our-team/jeffrey-wright/) ☑️ Gideon Asen (https://www.gideonasen.com/) on LinkedIn (https://www.linkedin.com/company/gideonasen/) | Facebook (https://www.facebook.com/gideonasenllc/)| YouTube (https://www.youtube.com/channel/UCehQwho-60hVTvO7NGKDj5w) | Instagram (https://www.instagram.com/gideonasen/) | X (https://x.com/GideonAsenLLC) ☑️ Subscribe: Apple Podcasts (https://podcasts.apple.com/us/podcast/elawvate-build-grow-your-law-firm/id1811353529) | Spotify (https://open.spotify.com/show/2Op660D57viqMmAOTqROTl) | YouTube (https://www.youtube.com/playlist?list=PLxgN9RZyLAFTN8QIqISRQ2cZ73ODZbppr) Produced and Powered by LawPods, a podcast marketing agency for law firms (https://lawpods.com/) Sponsored by Supio (https://www.supio.com/), VisionSpark (https://visionsparksearch.com/), and 1% for the Planet (https://www.onepercentfortheplanet.org/)

Who has been a guest on Elawvate: Build & Grow Your Law Firm

Names identified in recent episode analyses. Showing up to five guests.

• TA McCann
• Andrew Garza
• Tim Zerillo
• Cameron Herold
• Melissa Shanahan

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

18,135

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

3 ratings

Podcast Authority Score: 42 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

23

Social presence

91

YouTube

72

Engagement

32

Contact Elawvate: Build & Grow Your Law Firm

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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Questions about Elawvate: Build & Grow Your Law Firm