by BFM Media
<p>Helping you navigate the ever-changing universe of business, from headlines to the bottom line</p>
Language
🇺🇲
Publishing Since
5/28/2012
Email Addresses
1 available
Phone Numbers
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April 29, 2025
Belvinder Sron, CEO of the Malaysian Palm Oil Council, discusses Malaysia's strategies for addressing global regulations and sustainability expectations related to palm oil, including traceability and new export markets, in this interview.
April 28, 2025
Industry experts discuss idea theft within Malaysia's creative industry, exploring existing legal protections and offering strategies for creatives to safeguard their work in a challenging system; this is an interview.
April 27, 2025
<p>What happens when brands mishandle nostalgia, misalign messaging, and fail to control spokesperson narratives? In this episode of Enterprise Explores, we unpack three critical branding lessons from Disney’s troubled Snow White remake.</p><p></p><p>Skribble’s Teng Chan Leong and Dana Lai join us to explore how unclear positioning, mixed creative direction, and poor audience management can derail even the most iconic IP. We dive into why it’s critical to protect nostalgic IPs with care, align spokespeople with core brand messaging, and maintain clarity of creative direction to avoid audience confusion and backlash.</p><p></p><p>Drawing insights from Disney’s missteps, and contrasting them with success stories like Pokémon and Minecraft, this conversation offers practical advice for businesses navigating brand evolution, nostalgia marketing, and reputation management in today’s fast-changing media landscape.</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>
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