Welcome to Esthetician Unlocked, hosted by Elaine Sterling. You're now entering the podcast for navigating the fast-paced world of beauty trends. Through practical, expert-led conversations, we help you sift through the TikTok trends, Instagram reels and influencer recommendation to find what really works.
Whether you’re a beauty newbie or a seasoned enthusiast, we’ll equip you with practical tips, honest reviews and the knowledge to make informed choices for your beauty journey. Tune in for fresh perspectives, myth-busting insights and everything you need to keep your beauty routine on point in this ever-evolving world!
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Stop Running Your Spa Business by Memory ft. Daniela Woerner
Your spa business should not collapse the second you need a day off. Unfortunately, many do.
In this episode of Esthetician Unlocked, host Elaine Sterling sits down with Daniela Woerner, Founder and CEO of Addo Aesthetics, to talk about the operational chaos hiding behind so many successful-looking beauty businesses. Daniela reveals why spa and salon owners keep running six and seven-figure businesses from memory, what an AI employee actually means, why systems protect the client experience and why “just because you can doesn’t mean you should” might be the most important business filter you ever use.
22 Sept 2026
Brushes, Beauty & the Business Behind It All ft. Anisa Telwar Kaicker
A brush is not just a brush. And if you can buy 50 of them for $10, Anisa Telwar Kaicker has questions for you beyond just the brushes.
In this episode of Esthetician Unlocked, host Elaine Sterling sits down with Anisa, Founder and CEO of Anisa International, to talk about what it takes to build a global empire. She gets into the importance of cosmetic brush quality, ethical manufacturing, leadership evolution, philanthropy and why beauty professionals need to understand the tools they put in their hands. Anisa also reveals how a chance opportunity became a global beauty business, why quality beats cheap volume and why sometimes the smartest move is walking away from something good so you can protect what matters most.
8 Sept 2026
Clean Beauty, Biotech & The Future of Skincare ft. Krupa Koestline
Beauty marketing loves a shiny ingredient. Krupa Koestline loves a formula that actually makes sense.
In this episode of Esthetician Unlocked, host Elaine Sterling sits down with Krupa Koestline, award-winning cosmetic chemist and founder of KKT Innovation Labs, to talk about clean beauty, custom formulation, biotech ingredients, what melanated skin really needs, exosomes, salmon sperm and why skincare brands need to stop pretending one product can do everything. Krupa brings the science without the scare tactics, the skepticism without the snobbery and a very clear reminder: ingredients need context.
Podcast Authority Score: 17 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
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YouTube
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