Talking fresh fruits and vegetables with Fruitnet's Chris White.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
Kurt Ratschiller & Benjamin Laimer, VIP Val Venosta
In the latest episode of Fruitbox, Chris White speaks to Kurt Ratschiller and Benjamin Laimer of ViP Val Venosta.
Golden Delicious remains a key variety for ViP, one of the largest growers and marketers of apples in Europe. The growers' association based in the Vinschgau valley in Italy's South Tyrol is now segmenting the variety. It's bringing stronger sales on their home market as well as in export markets such as Spain. And the strategy has many wider lessons, and not only for others in the apple sector.
Fruitbox is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience. Fruitbox is presented by Fruitnet's Chris White. He has been reporting on the global fresh produce business for more than 35 years.
Tune in to Fruitbox for exclusive interviews and analysis about fresh fruits and vegetables.
To tell your story on Fruitbox, email chris@fruitnet.com
To sponsor Fruitbox, contact advertising@fruitnet.com
Produced by Fruitnet Media International, Fruitbox part of the Fruitnet Podcast Network.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
20 Jan 2026
117 · Hein Deprez, Greenyard
In the latest episode of Fruitnet's conversation series Fruitbox, Chris White speaks to Hein Deprez, founder and executive director of Greenyard, one of the world's biggest fresh produce suppliers.
Deprez recently took the company he started more than 40 years ago back into private ownership, completing a full takeover and privatisation with the help of investor Solum Partners.
Now, as he prepares to help shape the next chapter in its history, he explains why it made sense for the group to leave the stock exchange and what this means for its customers and growers.
He also talks about the need to champion healthy eating – with fresh fruit and vegetables at its core – in order to fix a food system he describes as "broken".
And he shares his views on the need for better institutional support for the fruit and vegetable business, especially when it comes to things like the regulation of packaging.
Fruitbox is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience. Fruitbox is presented by Fruitnet's Chris White. He has been reporting on the global fresh produce business for more than 35 years.
Tune in to Fruitbox for exclusive interviews and analysis about fresh fruits and vegetables.
To tell your story on Fruitbox, email chris@fruitnet.com
To sponsor Fruitbox, contact advertising@fruitnet.com
Produced by Fruitnet Media International, Fruitbox part of the Fruitnet Podcast Network.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
4 Sept 2025
116 · Mark Landini, Landini Associates
In the latest episode of Fruitnet's conversation series Fruitbox, Chris White is joined once again by Mark Landini, founder and creative director of Landini Associates, the Sydney-based retail and brand consultancy.
Four years after his first appearance during the pandemic, Mark returns to discuss why supermarkets must reinvent themselves to survive. He argues that while independents are agile and able to curate unique food experiences, big chains remain weighed down by logistics and systems that limit innovation.
From his work with Aldi and Esselunga in Italy, Mark shares how smart design can reconnect customers with food, emphasise storytelling, and even make supermarket shopping a more enjoyable and meaningful experience. He explains his concept of 'reinventing normal' – starting from a new point of reference rather than simply iterating old models.
With examples ranging from local grocers to Italian retail pioneers, Mark makes the case for supermarkets to rediscover their passion for food, human contact, and curation – or risk becoming irrelevant in the age of home delivery.
Fruitbox is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience. Fruitbox is presented by Fruitnet's Chris White. He has been reporting on the global fresh produce business for more than 35 years.
Tune in to Fruitbox for exclusive interviews and analysis about fresh fruits and vegetables. Fruitbox is produced by Fruitnet Media International.
To tell your story on Fruitbox, email chris@fruitnet.com
To sponsor Fruitbox, contact advertising@fruitnet.com
Fruitbox is part of the Fruitnet Podcast Network.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
46,927
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
3 ratings
Spotify
5.0 / 5
6 ratings
Podcast Authority Score: 48 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
32
Social presence
0
YouTube
76
Engagement
85
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