We are putting a shoulder into the fitness industry and pushing it forward into the modern digital age. Eric Malzone, a 14-year industry veteran, entrepreneur, advisor, and coach, interviews the brightest movers and shakers in the fitness and health industries. Interviewing some of the industry's top executives, entrepreneurs, investors, and thought leaders, topics will vary covering cutting edge technology, entrepreneurship, hot industry trends, and so much more. If you're in or around the industry, this is how you keep your edge sharp.

Future of Fitness
Claim This Podcastby Eric Malzone
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Podcast Overview
We are putting a shoulder into the fitness industry and pushing it forward into the modern digital age. Eric Malzone, a 14-year industry veteran, entrepreneur, advisor, and coach, interviews the brightest movers and shakers in the fitness and health industries. Interviewing some of the industry's top executives, entrepreneurs, investors, and thought leaders, topics will vary covering cutting edge technology, entrepreneurship, hot industry trends, and so much more. If you're in or around the industry, this is how you keep your edge sharp.
Language
🇺🇲
Publishing Since
10/17/2017
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Recent Episodes

July 30, 2026
Adam Sedlack - How UFC GYM Scaled to 46 Countries With One Pricing Fix
<p class="font-claude-response-body break-words whitespace-normal" dir="ltr">Global expansion, jiu-jitsu black belts, and Dana White's secret philanthropy — Adam Sedlack, CEO of UFC GYM, is back on The Future of Fitness after a five-year hiatus, and the growth story is staggering. From surviving pandemic-era bankruptcies to opening a new location every single week across 46+ countries, Sedlack breaks down the pricing overhaul that fueled 25% member growth and record profit margins, why "the consumer always has the answer," and how UFC GYM built a scalable system for teaching high-skill disciplines like BJJ and Muay Thai across 180+ locations without sacrificing quality. He also opens up about the Mark Mastrov coaching tree that shaped his career, what Dana White is really like behind the cameras, UFC GYM's cautious-but-committed AI strategy, and his bold five-year vision to hit 50+ countries by 2030. Whether you're a gym operator, franchise investor, or just fascinated by the business of fitness, this episode is packed with hard-won lessons on pricing psychology, scaling culture, and riding the wave of combat sports going mainstream.</p> <p class="font-claude-response-body break-words whitespace-normal" dir="ltr"><strong>Key Takeaways:</strong></p> <p class="font-claude-response-body break-words whitespace-normal" dir="ltr">🥋 UFC GYM opened 180+ locations across 46 countries in 2025 — debuting in Pakistan, Ecuador, France, and Morocco — averaging one new gym per week</p> <p class="font-claude-response-body break-words whitespace-normal" dir="ltr">💰 A 2023 pricing overhaul (entry-level access priced to local market rates, add-ons for BJJ, recovery, med spas) drove 25% member growth and all-time-high profit margins</p> <p class="font-claude-response-body break-words whitespace-normal" dir="ltr">🧠 "The consumer always has the answer" — Sedlack ditched ego-driven pricing once data showed people join gyms for two reasons: location and price</p> <p class="font-claude-response-body break-words whitespace-normal" dir="ltr">🥊 UFC GYM built an internal university, certifications, and modality-specific head coaches to keep quality consistent across 180+ locations teaching jiu-jitsu, boxing, and MMA</p> <p class="font-claude-response-body break-words whitespace-normal" dir="ltr">🎬 Dana White's off-camera generosity — supporting law enforcement, military, and staff through COVID — gets a rare behind-the-scenes spotlight</p> <p class="font-claude-response-body break-words whitespace-normal" dir="ltr">🌳 The "Mark Mastrov coaching tree" connects UFC GYM, Crunch, and dozens of fitness leaders — and Sedlack shares the janitor-and-wet-floors story that shaped his leadership style</p> <p class="font-claude-response-body break-words whitespace-normal" dir="ltr">🤖 UFC GYM's AI approach: empower the team to experiment now, stay patient on enterprise-wide integration, and learn from best practices as they emerge</p> <p class="font-claude-response-body break-words whitespace-normal" dir="ltr">🌍 The 2030 vision: 50+ countries, 3-5 new gym openings per week, and positioning UFC GYM as a destination for stress, sleep, and nutrition — not just fitness<br /> <br /> <strong><span class="_animating_yu34g_10" data-newtext-seq= "2">Connect with Adam Sedlack:</span></strong><br /> <span class="_animating_yu34g_10" data-newtext-seq="2">📸</span> <span class="_animating_yu34g_10" data-newtext-seq="34">Instagram: @CEOUFCGYM</span><br /> <span class="_animating_yu34g_10" data-newtext-seq="34">💼 LinkedIn: Adam</span> <span class="_animating_yu34g_10" data-newtext-seq= "74">Sedlack</span><br /> <br /></p> <p><strong>OUR SPONSORS:</strong></p> <p>🔗 Perfect Gym: https://www.perfectgym.com/en</p> <p>🔗 EGYM: https://egym.com/</p>

July 28, 2026
Christian Drapeau: The Science of Vitality After 40
<p class="font-claude-response-body break-words whitespace-normal" dir="ltr" data-sourcepos="3:1-3:165;57-221">Christian Drapeau, neurophysiologist and stem cell researcher, joins Future of Fitness to explore the body's natural repair processes and how they change as we age.</p> <p class="font-claude-response-body break-words whitespace-normal" dir="ltr" data-sourcepos="5:1-5:359;223-581">Christian breaks down the balance between breakdown and renewal, how that balance shifts over time, and why a single underlying process connects so many different systems in the body. He also explains why bone health has more to do with collagen and flexibility than most people realize, and how estrogen and menopause relate to the body's repair mechanisms.</p> <p class="font-claude-response-body break-words whitespace-normal" dir="ltr" data-sourcepos="7:1-7:104;583-686">This conversation is for general educational and informational purposes only and is not medical advice.</p> <p class="font-claude-response-body break-words whitespace-normal" dir="ltr" data-sourcepos="7:1-7:104;583-686"> </p> <p class="font-claude-response-body break-words whitespace-normal" dir="ltr" data-sourcepos="20:1-21:394;1117-1534">ABOUT CHRISTIAN DRAPEAU Christian Drapeau is a neurophysiologist, stem cell researcher, and the Founder and Chief Science Officer of STEMREGEN. His work focuses on the role of circulating stem cells in the body and the factors that may influence their activity. He first proposed that stem cells function as part of the body's endogenous repair system in a 2002 paper and is the author of Cracking the Stem Cell Code.</p> <p class="font-claude-response-body break-words whitespace-normal" dir="ltr" data-sourcepos="23:1-26:54;1536-1726">CONNECT WITH CHRISTIAN DRAPEAU TikTok: <a href= "https://www.tiktok.com/@stemcellchristian">https://www.tiktok.com/@stemcellchristian</a><br /> Instagram: <a href= "https://www.instagram.com/stemcellchristian/">https://www.instagram.com/stemcellchristian/</a><br /> Facebook: <a class= "underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href= "https://www.facebook.com/STEMREGENOfficial/">https://www.facebook.com/STEMREGENOfficial/</a></p>

July 25, 2026
Brian Keane - The Fitness Coach's Guide to Beating ChatGPT
Host Brian Keane shares his SCALE framework for fitness entrepreneurs to build an unshakeable brand and thrive alongside AI.
768 total episodes available with 181 transcripts
Recent guests on Future of Fitness
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Brian Keane
Guest
Gloria Winters
Guest
Christian Drapeau
Guest
Alberto Perlman
Guest
Will Bartholomew
Guest
Joel Smith
Guest
Eric Bormel
Guest
Dr Tania Elliott
Guest
Juliet Starrett
Guest
Alex Alimanestianu
Guest
David Magida
Guest
Erik Jivmark
Guest
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Frequently asked questions
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- What is Future of Fitness?
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This podcast updates daily.
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This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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