Welcome to Get Keen – the ultimate podcast for real estate professionals looking to elevate their careers and master the art of building successful agencies. Hosted by Daniel Lee, real estate's funny guy, and owner and founder of award winning agency, Plum Property. This podcast dives deep into the strategies that top agents use to thrive. Whether you're a seasoned real estate agent, a high-performing realtor, or someone keen on developing your own real estate business, Get Keen offers valuable insights into property markets, agency management, and entrepreneurial success in real estate. Join us as we explore effective techniques for agency building, market analysis, client relations, and personal branding. Each episode is packed with expert advice, interviews with leading real estate professionals, and practical tips to help you build a lucrative real estate agency and achieve unparalleled success. Subscribe to Get Keen and unlock the secrets of becoming a top-level real estate agent and transforming your professional life. Let's get keen!
#131 - The Mindset Shift Every New Real Estate Agent Needs
Start your own real estate business and build your brand 👉 (https://www.plumpartners.com.au/book-a-call)https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem (https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem)
In this episode of the Get Keen Podcast, Dan sits down with Haydn Denovan, a third-generation real estate agent from Denovan's Real Estate, one of Brisbane's longest-standing independent agencies. Having sold more than 60 properties in the last 12 months at an average price of around $1.2 million, Hayden shares the lessons passed down through three generations of real estate and the practical habits that continue to drive his success today.
◼️ The powerful lessons Haydn learned working alongside his father and grandfather
◼️ Why building relationships, not chasing commissions, is the key to long-term success
◼️ The mindset every new agent needs to survive their first few years in real estate
◼️ How top agents build authority through deep local market knowledge
◼️ The biggest mistakes agents make that stop them from reaching their potential
Timestamps:
00:00:00 - Introduction
00:02:12 - Working in a third-generation family business
00:05:22 - Lessons learned from family and mentors
00:08:06 - Learning communication and rapport skills
00:09:04 - Why there are no excuses for learning today
00:12:19 - Training associates and mastering the basics
00:13:51 - The reality behind prospecting and appraisals
00:15:56 - Building long-term relationships over commissions
00:16:57 - Surviving the first years in real estate
00:18:36 - Are clients less loyal than they used to be?
00:22:09 - Nurturing relationships and becoming the authority
00:24:22 - Why local market expertise matters
00:26:29 - Starting again in a new area from scratch
00:28:27 - Prospecting strategies and building awareness
00:29:43 - The value of appraisals and face-to-face meetings
00:31:18 - Appraisal targets for growing agents
00:32:03 - Common mistakes that hold agents back
00:33:03 - Reinvesting in marketing and brand building
00:33:35 - Final thoughts and closing remarks
Follow Daniel Lee:
https://www.instagram.com/dan_lee_plum (https://www.instagram.com/dan_lee_plum)
https://www.linkedin.com/in/daniel-lee-plum/ (https://www.linkedin.com/in/daniel-lee-plum/)
https://www.facebook.com/danleeproperty (https://www.facebook.com/danleeproperty)
https://www.tiktok.com/@dan_lee_plum (https://www.tiktok.com/@dan_lee_plum)
https://x.com/Dan_lee_plum (https://x.com/Dan_lee_plum)
Follow Haydn Denovan:
https://www.facebook.com/HaydnDenovanRealEstate/ (https://www.facebook.com/HaydnDenovanRealEstate/)
https://www.instagram.com/haydndenovan/ (https://www.instagram.com/haydndenovan/)
Get in touch: https://denovans.com.au/haydn-denovan/ (https://denovans.com.au/haydn-denovan/)
29 Sept 2026
#130 - How A Top 1% Agent Sells 60+ Homes A Year
Start your own real estate business and build your brand 👉 (https://www.plumpartners.com.au/book-a-call)https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem (https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem)
In this episode of the Get Keen Podcast, Dan sits down with Benny Liu, one of the top-performing agents in the Ray White network, selling more than 60 properties a year at an average sale price of around $1.3 million
You’ll hear:
◼️ How Benny built his reputation and client base through relationships, not hard selling
◼️ Why he believes auctions work in almost every market and property type
◼️ The approach he uses to manage unrealistic seller expectations on price
◼️ The prospecting and marketing habits that have driven his business for over 15 years
◼️ What separates top-performing agents from those who struggle to gain momentum
Timestamps:
00:00:00 - Introduction
00:01:34 - Building Client Relationships Through Attitude
00:03:27 - Early Career and Prospecting Strategy
00:05:47 - Staying Mentally Strong in Tough Markets
00:06:38 - Why Auctions Still Work
00:10:04 - What Makes a Successful Auction
00:11:25 - Common Auction Mistakes and Pricing Conversations
00:14:15 - Managing Sellers When Auctions Don’t Sell
00:16:49 - Handling Overpriced Vendors
00:19:44 - Generating Buyer Traffic and Offers
00:22:42 - Taking Premium-Priced Listings
00:25:02 - Traits of a High-Performing Agent
00:27:54 - Consistency and Prospecting Discipline
00:30:21 - Marketing, Flyers and Client Follow-Up
00:32:25 - Why Agents Struggle to Succeed
00:33:51 - Final Thoughts and Closing Remarks
Follow Daniel Lee:
https://www.instagram.com/dan_lee_plum (https://www.instagram.com/dan_lee_plum)
https://www.linkedin.com/in/daniel-lee-plum/ (https://www.linkedin.com/in/daniel-lee-plum/)
https://www.facebook.com/danleeproperty (https://www.facebook.com/danleeproperty)
https://www.tiktok.com/@dan_lee_plum (https://www.tiktok.com/@dan_lee_plum)
https://x.com/Dan_lee_plum (https://x.com/Dan_lee_plum)
Follow Benny Liu:
https://www.instagram.com/bennyliu_property/ (https://www.instagram.com/bennyliu_property/)
Get in touch: https://www.raywhite.com/benny-liu/real-estate-agent/bl0901270535 (https://www.raywhite.com/benny-liu/real-estate-agent/bl0901270535)
22 Sept 2026
#129 - How He Built $2M GCI Business In 5 Years
Start your own real estate business and build your brand 👉 (https://www.plumpartners.com.au/book-a-call)https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem (https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem)
In this episode of the Get Keen Podcast, Dan sits down with AJ Milner, founder of AJ Milner Real Estate, to unpack how he built a business generating approximately $2 million in GCI in just five years. From starting real estate with no sales background to launching his own brand after only three years, AJ shares the strategies, habits, and mindset that helped him fast-track his success.
◼️ How AJ transitioned from tradie life into real estate and achieved rapid success
◼️ The prospecting strategy that helped him win listings in his first year
◼️ The three lead sources driving his business growth today
◼️ How social media and consistency helped him build a strong local presence
◼️ What he learned from launching his own agency and leading a high-performing team
Timestamps:
00:00:00 - Introduction
00:01:26 - From tradie to real estate agent during COVID
00:04:35 - Winning listings in year one with absentee owners
00:08:18 - Why the strategy still works in today’s market
00:11:37 - The ‘5 Gives, 1 Ask’ prospecting framework
00:12:35 - Lead generation strategies for growing a team
00:13:58 - Building market presence through social media
00:16:14 - The importance of consistency and visibility
00:17:50 - Advice for agents entering competitive markets
00:19:49 - Three qualities behind AJ’s success
00:20:07 - Sponsor message
00:20:36 - Early mornings, simplicity and work ethic
00:22:48 - Being relatable and adding value to clients
00:23:50 - Launching AJ Milner Real Estate
00:25:19 - Overcoming the fear of starting your own agency
00:27:26 - The rewards and challenges of business ownership
00:28:53 - Staying mentally strong in changing markets
00:30:22 - Finding opportunity during tougher conditions
00:33:01 - Leadership lessons from building a team
00:34:34 - Accountability, growth and managing overheads
00:35:31 - Reinvesting in marketing and staying relevant
Follow Daniel Lee:
https://www.instagram.com/dan_lee_plum (https://www.instagram.com/dan_lee_plum)
https://www.linkedin.com/in/daniel-lee-plum/ (https://www.linkedin.com/in/daniel-lee-plum/)
https://www.facebook.com/danleeproperty (https://www.facebook.com/danleeproperty)
https://www.tiktok.com/@dan_lee_plum (https://www.tiktok.com/@dan_lee_plum)
https://x.com/Dan_lee_plum (https://x.com/Dan_lee_plum)
Follow AJ Milner:
https://www.instagram.com/ajmilnerrealestate/ (https://www.instagram.com/ajmilnerrealestate/)
Who has been a guest on Get Keen
Names identified in recent episode analyses. Showing up to five guests.
Tristan Rowland
Dean Tuffley
Riley Neaton
Will Torres
Ethan He
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YouTube views
347,608
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
4.9 / 5
41 ratings
Podcast Authority Score: 72 / 100
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Quality
90
Social presence
0
YouTube
86
Engagement
51
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