Welcome to Get Keen – the ultimate podcast for real estate professionals looking to elevate their careers and master the art of building successful agencies. Hosted by Daniel Lee, real estate's funny guy, and owner and founder of award winning agency, Plum Property. This podcast dives deep into the strategies that top agents use to thrive. Whether you're a seasoned real estate agent, a high-performing realtor, or someone keen on developing your own real estate business, Get Keen offers valuable insights into property markets, agency management, and entrepreneurial success in real estate. Join us as we explore effective techniques for agency building, market analysis, client relations, and personal branding. Each episode is packed with expert advice, interviews with leading real estate professionals, and practical tips to help you build a lucrative real estate agency and achieve unparalleled success. Subscribe to Get Keen and unlock the secrets of becoming a top-level real estate agent and transforming your professional life. Let's get keen!
Get Keen
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Podcast Overview
Welcome to Get Keen – the ultimate podcast for real estate professionals looking to elevate their careers and master the art of building successful agencies. Hosted by Daniel Lee, real estate's funny guy, and owner and founder of award winning agency, Plum Property. This podcast dives deep into the strategies that top agents use to thrive. Whether you're a seasoned real estate agent, a high-performing realtor, or someone keen on developing your own real estate business, Get Keen offers valuable insights into property markets, agency management, and entrepreneurial success in real estate. Join us as we explore effective techniques for agency building, market analysis, client relations, and personal branding. Each episode is packed with expert advice, interviews with leading real estate professionals, and practical tips to help you build a lucrative real estate agency and achieve unparalleled success. Subscribe to Get Keen and unlock the secrets of becoming a top-level real estate agent and transforming your professional life. Let's get keen!
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Publishing Since
5/20/2024
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Recent Episodes
July 7, 2026
#120 -How Top Agents Scale Beyond Solo Performance
<p>Start your own real estate business and build your brand 👉<a href="https://www.plumpartners.com.au/book-a-call" rel="noopener noreferrer" target="_blank"> </a><u><a href="https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem" rel="noopener noreferrer" target="_blank">https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem</a></u></p><p>In this new episode, Dan sits down with Riley Neaton to break down what actually scales an agent beyond solo performance. From removing financial pressure to building people better than you, Riley shares the real levers behind doubling your business year after year.</p><p>◼️ Why spending a minimum of 5% of your GCI on marketing is essential</p><p>◼️ How delegation is the shift from good agent to great agent</p><p>◼️ The mindset that stops silly decisions under financial pressure</p><p>◼️ The three keys to success in real estate, and why most agents fail one</p><p>◼️ How building the right team multiplies your output and removes anxiety</p><p></p><p></p><p></p><p></p><p>Timestamps:</p><p>00:00:00 - Introduction</p><p>00:01:12 - The 5% Marketing Rule for Growth </p><p>00:02:34 - From Good Agent to Great Through Delegation </p><p>00:03:49 - Building a Team That Doubles Your Output </p><p>00:05:20 - The Three Keys to Real Estate Success </p><p>00:06:55 - Quality Connections Over Call Volume</p><p>00:07:43 - How Riley Marketed Himself Better Than Everyone </p><p>00:08:39 - Removing Financial Pressure to Make Better Choices </p><p>00:10:47 - Why Agents Must Invest in People and Marketing </p><p>00:12:09 - How Delegation Transformed Riley’s Business </p><p>00:13:55 - The Fear Agents Have About Growing a Team </p><p>00:15:24 - The Mindset Shift Behind 400K to 2M Growth </p><p>00:17:51 - Zero Texts, Zero Calls, Zero Emails Daily Routine </p><p>00:19:40 - How Faster Response Times Increase Listings </p><p>00:20:24 - Training Your Team to Handle Buyer Enquiries </p><p>00:21:05 - Why Vendors Don’t Care Who Makes the Calls </p><p>00:22:27 - Leveraging a Larger Team for More Buyers </p><p>00:23:43 - Why Associates Should Be on Your Marketing </p><p>00:24:29 - The Wrong Mindset: Fear of Training People Too Well</p><p></p><p></p><p></p><p></p><p></p><p></p><p>Follow Daniel Lee:</p><p><u><a href="https://www.instagram.com/dan_lee_plum" rel="noopener noreferrer" target="_blank">https://www.instagram.com/dan_lee_plum</a></u></p><p><u><a href="https://www.linkedin.com/in/daniel-lee-plum/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/daniel-lee-plum/</a></u></p><p></p><p></p><p>Follow Riley Neaton:</p><p><u><a href="https://www.instagram.com/riley_neaton/reels/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/riley_neaton/reels/</a></u></p><p>Get in touch: <u><a href="https://raywhiterockhampton.com.au/" rel="noopener noreferrer" target="_blank">https://raywhiterockhampton.com.au/</a></u> </p><p></p><p></p>
June 30, 2026
#119 - Will Torres On Why 95% Of Agents Never Make It To The Top
<p>Start your own real estate business and build your brand 👉<a href="https://www.plumpartners.com.au/book-a-call" rel="noopener noreferrer" target="_blank"> </a><u><a href="https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem" rel="noopener noreferrer" target="_blank">https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem</a></u></p><p>In this new episode, Dan sits down with Will Torres, the Brisbane powerhouse who explains why most agents never break through, and what the top performers do differently.</p><p>◼️ Why most agents fail long before skill becomes the issue</p><p>◼️ The five non‑negotiables that drive consistent results</p><p>◼️ How obsession beats motivation every time</p><p>◼️ Why your environment determines your output</p><p>◼️ The habits that create the anxiety that actually pushes performance</p><p></p><p></p><p></p><p></p><p></p><p>Timestamps:</p><p>00:00:00 - Introduction</p><p>00:00:40 - Introducing Will Torres: High Energy and Passion</p><p>00:01:07 - The Duality of Will: Batman at Work, Bruce Wayne at Home</p><p>00:02:34 - Game Time: The Importance of Helping People</p><p>00:03:30 - Obsessed with the Industry and People</p><p>00:04:57 - Adapting Energy: Engaging with Different Personalities</p><p>00:05:42 - Investing in Habits Over Money</p><p>00:06:14 - The Importance of Screen Time Awareness</p><p>00:07:46 - Motivation vs. Habit: The Key to Consistency</p><p>00:08:49 - Calendar Management: Treating Calls as Appointments</p><p>00:09:55 - Five Non-Negotiables for Success</p><p>00:11:40 - The Power of Consistency in Real Estate</p><p>00:12:49 - The Long Game: Patience in Building Relationships</p><p>00:13:38 - Creating Anxiety Through Habits</p><p>00:14:39 - Feeling Guilty: A Sign of Commitment</p><p>00:15:57 - The Challenge of Hard Work</p><p>00:16:34 - Understanding Burnout: Planning for Mental Health</p><p>00:18:27 - The Role of Environment in Motivation</p><p>00:19:53 - Setting Appointments for Success</p><p>00:21:19 - Overcoming Challenges to Achieve Success</p><p>00:22:02 - From Refugee to Real Estate Success</p><p>00:22:55 - Stop Complaining and Start Taking Action</p><p>00:24:21 - Enjoying the Process: Making Calls Fun</p><p>00:25:39 - Maintaining Mental Toughness</p><p>00:26:03 - Energy and Product Knowledge in Sales</p><p>00:29:05 - The 10,000-Hour Rule: Breaking It Down</p><p></p><p></p><p></p><p></p><p></p><p></p><p>Follow Daniel Lee:</p><p><u><a href="https://www.instagram.com/dan_lee_plum" rel="noopener noreferrer" target="_blank">https://www.instagram.com/dan_lee_plum</a></u></p><p><u><a href="https://www.linkedin.com/in/daniel-lee-plum/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/daniel-lee-plum/</a></u></p><p></p><p></p><p>Follow Will Torres:</p><p><u><a href="https://www.instagram.com/the.willtorres/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/the.willtorres/</a></u></p><p><u><a href="https://www.facebook.com/torresproperty" rel="noopener noreferrer" target="_blank">https://www.facebook.com/torresproperty</a></u></p><p><u><a href="https://www.instagram.com/torresproperty/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/torresproperty/</a></u></p><p>Get in touch: <u><a href="https://www.torresproperty.com.au/" rel="noopener noreferrer" target="_blank">https://www.torresproperty.com.au/</a></u></p><p></p><p></p>
June 23, 2026
#118 - He Almost Quit Real Estate. Now He's In The Top 1% Of Australia.
<p>Start your own real estate business and build your brand 👉<a href="https://www.plumpartners.com.au/book-a-call" rel="noopener noreferrer" target="_blank"> </a><u><a href="https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem" rel="noopener noreferrer" target="_blank">https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem</a></u></p><p>Some agents nearly walk away before they ever hit their stride. In this new episode, Dan sits down with Ethan He, the selling principal and auctioneer at McGrath Clayton in Melbourne, to unpack how he rebuilt from zero, shifted his mindset and rose into the top 1% of Australia.</p><p>◼️ The buyer‑first approach that rebuilt his entire career</p><p>◼️ How long‑term habits and mindset replaced quick‑win thinking</p><p>◼️ The role of auctioneering, vendor management and data in a down market</p><p></p><p></p><p></p><p></p><p></p><p>Timestamps:</p><p>00:00:00 - Introduction</p><p>00:00:45 - Podcast Introduction and Guest Introduction</p><p>00:01:17 - Ethan's Achievements and Speaking Engagements</p><p>00:01:48 - Ethan's Personality and Energy</p><p>00:02:22 - Passion for Real Estate</p><p>00:02:49 - Genuine Care in Real Estate</p><p>00:03:30 - Ethan's Journey and Challenges</p><p>00:04:15 - Experience in China and Mindset Shift</p><p>00:05:08 - Differences Between China and Australia</p><p>00:06:01 - Starting Over and Focusing on Buyers</p><p>00:07:49 - Building Relationships with Buyers</p><p>00:08:50 - Providing Value and Building Trust</p><p>00:09:12 - Strategies for Getting Listings</p><p>00:09:58 - Understanding Client Needs</p><p>00:10:47 - Sacrifices and Challenges in Real Estate</p><p>00:12:07 - Investment in Career and Intense Work Periods</p><p>00:13:14 - Prioritizing Different Stages of Career</p><p>00:14:24 - Auctioneering and Its Impact</p><p>00:15:46 - Overcoming Personal Barriers</p><p>00:17:08 - Vendor Management and Market Changes</p><p>00:18:49 - Auction Strategy and Market Conditions</p><p>00:20:46 - Communication and Decision Making in Auctions</p><p>00:21:16 - Tips for Aligning Vendor Expectations</p><p>00:22:48 - Importance of Market Knowledge</p><p>00:23:12 - Keeping Vendors Updated with Market Trends</p><p>00:25:02 - Prospecting and Quality Conversations</p><p>00:26:49 - Dislike for Cold Calling and Alternative Strategies</p><p>00:27:14 - Rewards and Trust in Real Estate</p><p>00:28:32 - Challenges and Mental Toughness</p><p></p><p></p><p></p><p></p><p></p><p>Follow Daniel Lee:</p><p><u><a href="https://www.instagram.com/dan_lee_plum" rel="noopener noreferrer" target="_blank">https://www.instagram.com/dan_lee_plum</a></u></p><p><u><a href="https://www.linkedin.com/in/daniel-lee-plum/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/daniel-lee-plum/</a></u></p><p></p><p></p><p>Follow Ethan He:</p><p><u><a href="https://www.instagram.com/ethanhe_mcgrath/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/ethanhe_mcgrath/</a></u></p><p><u><a href="https://www.facebook.com/ethaniel.he/" rel="noopener noreferrer" target="_blank">https://www.facebook.com/ethaniel.he/</a></u></p><p><u><a href="https://www.linkedin.com/in/ethan-he-08a038282" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/ethan-he-08a038282</a></u></p><p></p>
122 total episodes available
Recent guests on Get Keen
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Edward Pack
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Adam Joske
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Josh Morrissey
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David Walker
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Jordan Bulmer
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David Gray
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Tony O'Doherty
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Dan Lee
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