We go deep into developer marketing. Actionable insights that dev tool founders and marketers can use to grow today. Long interviews with top dev tool marketers, solo deep-dives, examples and teardowns. This will be fun.
Going Deepear Into Dev Marketing
Claim This Podcastby Jakub Czakon markepear.dev
13 episodes
Updated Daily
Accepts GuestsHas Sponsors
24
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality47
Social0
YouTube0
Engagement0
Podcast Overview
We go deep into developer marketing. Actionable insights that dev tool founders and marketers can use to grow today. Long interviews with top dev tool marketers, solo deep-dives, examples and teardowns. This will be fun.
Language
🇺🇲
Publishing Since
4/24/2025
Unlock The Full Podcast Authority Score Report
See how your podcast performs across key metrics
24
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality47
Social0
YouTube0
Engagement0
6
Excellent Areas
1
Good Performance
12
Growth Opportunities
excellent
Episode Length
1h 11m
Performing excellently!
good
Publishing Consistency
Every 13 days
Recommendations available
Unlock the full report to see detailed tips
poor
Episode Thumbnails
Recommendations available
Unlock the full report to see detailed tips
+16 More Metrics
Unlock comprehensive insights including:
- • YouTube presence analysis
- • Social media reach metrics
- • RSS compliance scoring
- • Podcast 2.0 features
- • Technical standards
What's Included in Your Full Report
Detailed Analytics
- Complete breakdown of all 19 authority metrics
- Personalized recommendations for each metric
- Industry benchmarks and comparisons
- Technical RSS feed analysis and compliance scoring
Growth Strategies
- Step-by-step action plans for improvement
- Quick wins to boost your score immediately
- Pro tips from successful podcasters
Get your free podcast insights report
See how your show performs across every key metric
Instant delivery
No spam
Attract Better Guests
High authority scores make your podcast more attractive to industry leaders and influencers who want to appear on credible shows.
Secure Sponsorships
Sponsors look for podcasts with proven authority and engagement. Your score demonstrates your podcast's value to potential partners.
Grow Your Audience
Understanding your strengths and weaknesses helps you make data-driven decisions to expand your listener base effectively.
Reach the team behind Going Deepear Into Dev Marketing
Verified contact details for this show aren't on file yet — sign up to get notified when they land.
Recent Episodes
January 16, 2026
#13 [Interview] How To Get Your Engineers To Blog (In 2026)
<p>Ivan Brezak Brkan (IBB)setup, one of the better know dev content programs, shiftmag.dev from scratch. He shares the story of how that happened. And through that story he explains how to actually get devs to write great technical content. </p><p><br /></p><p><strong>Links:</strong></p><ul><li>Ivan Brezak Brkan (IBB) https://www.linkedin.com/in/ivanbrezakbrkan/</li></ul><ul><li>Jakub Czakon https://www.linkedin.com/in/jakub-czakon/ </li><li>How We Created A Global Engineering Handbook in 3 Days - Ivan Brezak Brkan (Infobip)<br />https://youtu.be/gHY-8K5XOwo?si=n5-R0bEo-9oK9q9B</li><li>Shift Conference https://shift.infobip.com/</li><li>Shift Mag https://shiftmag.dev/</li><li>https://www.infobip.com/</li></ul><p><br /></p><p><strong>Chapters</strong></p><ul><li>02:48 The Importance of Developer Content and Community</li><li>05:37 Building a Developer Experience Department</li><li>08:06 The Shift Conference and Developer Engagement</li><li>11:01 Adopting a Journalistic Approach to Developer Content</li><li>13:38 Creating a Unique Brand in Developer Marketing</li><li>16:31 Internal Buy-In and Engineering Participation</li><li>19:02 Workshops for Empowering Engineers to Write</li><li>21:53 The Writing Process for Engineers</li><li>24:21 Feedback Loops and Editorial Support</li><li>27:25 Motivating Engineers to Write and Share Knowledge</li><li>36:17 Creating Resonance with the Audience</li><li>38:41 Building Trust Through Quality Content</li><li>41:36 The Importance of Unique Perspectives</li><li>44:13 Leveraging Journalistic Techniques in Development</li><li>47:47 Workshops and Collaborative Content Creation</li><li>51:50 The Art of Writing and Editing</li><li>56:19 Aligning Content with Strategic Goals</li><li>01:01:32 Starting Content Creation in Smaller Teams</li></ul><p><br /></p><p><strong>Takeaways</strong></p><ul><li>Developer marketing is a niche that requires unique strategies.</li><li>Building trust within the developer community is essential.</li><li>Workshops can empower engineers to contribute to content creation.</li><li>A journalistic approach can differentiate developer content from competitors.</li><li>Feedback loops are crucial for improving content quality.</li><li>Aligning content with company goals enhances its effectiveness.</li><li>Understanding the audience is key to creating resonant content.</li><li>Creating a micro content program is feasible for smaller teams.</li><li>Editorial support can help engineers overcome writing challenges.</li><li>Trust and community engagement are long-term investments. </li></ul><p><br /></p><p><strong>Keywords</strong></p><p>developer marketing, content strategy, developer content, Infobip, ShiftMag, community engagement, writing workshops, developer journalism, content creation, marketing strategies</p>
October 23, 2025
#12 [Interview] Dev tool Google search ads with Matt Nguyen
<p>When people ask about Google Ads, Matt Nguyen is probably the most recommended consultant in our marketingto.dev community. Ex GitLab, ex env0 he know consults dev tools (like Clerk, Novu) on demand generation and ads. Matt knows ads cold. </p><p><br></p><p><strong>Links:</strong></p><ul><li>Matt Nguyen https://www.linkedin.com/in/mattnguyen/</li></ul><ul><li>Jakub Czakon https://www.linkedin.com/in/jakub-czakon/ </li><li>Demand Hive (Matts agency) https://www.demandhive.io/</li><li>Clerk ads examples https://adstransparency.google.com/advertiser/AR15250637116644786177?region=anywhere&platform=SEARCH</li><li>Posthog ads examples https://adstransparency.google.com/advertiser/AR09373539710024024065?region=anywhere</li><li>Aikido Security ads examples https://adstransparency.google.com/?region=anywhere&platform=SEARCH</li></ul><p><br></p><p><strong>Chapters</strong></p><ul><li>00:00 Introduction and Building Trust through Education</li><li>02:52 Understanding Google Ads and Developer Marketing</li><li>05:48 Foundational Elements for Running Ads</li><li>08:38 Tracking and Measuring Success in Ads</li><li>11:21 The Importance of Brand Recognition</li><li>14:07 Navigating Early Stage Startups and Google Ads</li><li>17:03 Optimizing Google Ads for Better Conversions</li><li>19:32 Identifying When Not to Use Google Ads</li><li>22:45 Creating Demand and Thought Leadership</li><li>25:17 Structuring Campaigns for Success</li><li>28:35 Navigating Incomplete Data for Startups</li><li>32:36 Understanding Activation and Adoption</li><li>36:28 Budgeting for Effective Campaigns</li><li>39:40 Branding and Its Impact on Advertising</li><li>46:55 Structuring Campaigns for Success</li><li>53:57 Understanding Intent in Ad Targeting</li><li>56:42 Navigating Low Intent Traffic</li><li>01:01:34 The Importance of Matching Ads to User Intent</li><li>01:06:23 Campaign Structuring and Thematic Targeting</li><li>01:09:52 Ad Copy Differences in B2B vs DevTools</li><li>01:15:43 Targeting Strategies in Competitive Markets</li><li>01:21:29 Leveraging Market Education Against Competitors</li><li>01:24:36 Crafting Effective Ad Copy for Developers</li><li>01:39:49 Key Principles for Google Ads Success</li></ul><p><br></p><p><strong>Takeaways</strong></p><ul><li>Education builds trust with clients.</li><li>Google Ads requires a structured approach.</li><li>Brand recognition enhances ad effectiveness.</li><li>Understanding customer journey is crucial for ads.</li><li>Tracking conversions is essential for success.</li><li>Pre-signup engagement can signal readiness.</li><li>Ads should amplify existing traction.</li><li>Budgeting is key to effective ad campaigns.</li><li>Campaign structure should align with customer intent.</li><li>Success metrics should focus on business outcomes. Understanding search intent is crucial for effective marketing.</li><li>Segmenting audiences can lead to better ad targeting.</li><li>Low intent searches can still provide valuable traffic.</li><li>Landing pages should match the user's intent.</li><li>Organizing campaigns around themes can simplify strategy.</li><li>Product releases should be tied to campaign themes.</li><li>Ad copy must resonate with developers' language.</li><li>Gated content may deter developers from engaging.</li><li>Targeting niche markets requires strategic keyword use.</li><li>Competitor insights can inform keyword strategy.</li></ul><p><br></p><p><strong>Keywords</strong></p><p>Google Ads, marketing, B2B, SaaS, education, brand recognition, conversion tracking, customer journey, campaign structure, advertising strategy, AI coding tools, search intent, ad targeting, low intent searches, landing pages, campaign themes, product releases, ad copy mistakes, gated content, niche markets, competitor insights, user switching behavior, ad copy for developers</p>
September 12, 2025
#11 [Interview] Marketing dev tools on Product Hunt with Flo Merian
<p>Flo Merian (ex PMM at Clerk and Mintflify, Ambassador at Product Hunt and v0 by Vercel) talks about marketing on Product Hunt not as a single launch but a continuous series of re-launches. A ton of great insights. Learned a bunch. </p><p><br /></p><p><strong>Links:</strong></p><ul><li>Flo Merian https://www.linkedin.com/in/fmerian/ </li></ul><ul><li>Jakub Czakon https://www.linkedin.com/in/jakub-czakon/ </li><li>Examples we shared:</li><ul><li><p><a href="https://www.producthunt.com/p/appwrite/did-appwrite-do-the-ideal-product-hunt-launch" rel="ugc noopener noreferrer" target="_blank">https://www.producthunt.com/p/appwrite/did-appwrite-do-the-ideal-product-hunt-launch</a></p></li><li><p><a href="https://www.producthunt.com/products/developer-marketing-examples" rel="ugc noopener noreferrer" target="_blank">https://www.producthunt.com/products/developer-marketing-examples</a></p></li><li><p><a href="https://www.producthunt.com/products/vercel" rel="ugc noopener noreferrer" target="_blank">https://www.producthunt.com/products/vercel</a></p></li><li><p><a href="https://www.producthunt.com/products/supabase" rel="ugc noopener noreferrer" target="_blank">https://www.producthunt.com/products/supabase</a></p></li><li><p><a href="https://www.producthunt.com/products/elevenlabs" rel="ugc noopener noreferrer" target="_blank">https://www.producthunt.com/products/elevenlabs</a></p></li><li><p><a href="https://www.producthunt.com/products/supabase/launches" rel="ugc noopener noreferrer" target="_blank">https://www.producthunt.com/products/supabase/launches</a></p></li><li><p><a href="https://www.producthunt.com/products/cal/launches" rel="ugc noopener noreferrer" target="_blank">https://www.producthunt.com/products/cal/launches</a></p></li><li><p><a href="https://www.producthunt.com/products/specify" rel="ugc noopener noreferrer" target="_blank">https://www.producthunt.com/products/specify</a></p></li><li><p><a href="https://www.producthunt.com/forums" rel="ugc noopener noreferrer" target="_blank">https://www.producthunt.com/forums</a></p></li></ul></ul><p><br /></p><p><strong>Chapters:</strong></p><ul><li>00:00 Introduction to the Marketing to Dev Community</li><li>03:11 Flo's Journey in Developer Marketing</li><li>06:10 The Importance of Launch Preparation</li><li>09:01 Navigating External Challenges During Launches</li><li>12:13 Product Hunt vs. Hacker News: A Comparative Analysis</li><li>15:02 Leveraging Product Hunt for Long-Term Success</li><li>18:07 The Role of Relaunching in Product Visibility</li><li>20:59 Strategies for Staying Top of Mind</li><li>23:59 The Impact of Ads vs. Organic Launching</li><li>26:59 Creating a Compound Effect with Launch Weeks</li><li>36:48 Maximizing Launch Support</li><li>39:10 Effective Asset Utilization</li><li>41:35 Long-Term Launch Strategies</li><li>44:48 Targeting the Right Audience</li><li>48:58 Optimizing Launch Efforts</li><li>50:26 Leveraging Community for Launches</li><li>54:29 Creating Shareable Content</li><li>57:39 Inspiration from Successful Launches</li><li>01:02:00 The Power of Co-Marketing</li><li>01:06:02 Defining Launch Objectives</li><li>01:09:16 Metrics for Open Source Success</li><li>01:11:21 Crafting Compelling Headlines and Taglines</li><li>01:13:04 Visual Storytelling in Product Launches</li><li>01:21:35 Engaging with Product Hunt Discussions</li><li>01:31:41 Leveraging Influencers for Product Launches</li><li>01:42:06 Consistency in Product Launching</li></ul><p><br /></p><p><strong>Takeaways</strong></p><ul><li>Community building is essential for success in developer marketing.</li><li>Preparation is key for a successful product launch.</li><li>Relaunching can significantly impact long-term visibility and adoption.</li><li>Product Hunt offers unique advantages for developers and indie makers.</li><li>Understanding your audience is crucial for effective marketing.</li><li>Consistency in launching can lead to better results over time.</li><li>Utilizing existing assets can streamline the launch process.</li><li>Engaging with the community can enhance product visibility.</li><li>Ads on Product Hunt can be more cost-effective than other platforms.</li><li>The mindset of the audience differs between Product Hunt and Hacker News. User-generated content can significantly boost product visibility.</li><li>Optimizing outreach efforts can lead to better media coverage.</li><li>Building trust through storytelling is essential for product launches.</li><li>Successful launches often involve learning from industry leaders.</li><li>Crafting compelling taglines is crucial for attracting attention.</li><li>Defining clear objectives helps in measuring launch success.</li><li>Visual assets play a vital role in engaging potential users.</li><li>Engaging in community discussions can enhance product awareness.</li><li>Consistency in launching products fosters long-term growth.</li><li>Collaboration and co-marketing can amplify launch efforts.</li><p><br /></p></ul><p><strong>Keywords</strong></p><p>developer marketing, product launch, Product Hunt, community building, relaunching, marketing strategies, developer tools, indie makers, SaaS, B2B, Product Hunt, user-generated content, marketing strategies, product launch, storytelling, engagement, metrics, visual assets, community discussions, consistency</p>
13 total episodes available
Recent guests on Going Deepear Into Dev Marketing
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Adam Frankl
Guest
Jakub Czakon
Guest
Deep-dive analytics for Going Deepear Into Dev Marketing
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Going Deepear Into Dev Marketing?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.