by Rachel Traxler
That Photography Girl brings photographers straight-to-the-point, actionable advice you can apply to life and business. Each week you’ll hear a solo coaching episode with host Rachel Traxler plus a guest expert interview packed with strategy, stories, and vulnerability to help you grow with confidence. Rachel is a wedding-photographer-turned-creative-entrepreneur who loves helping photographers elevate their brand, systems, and marketing. Connect with her on Instagram @racheltraxler.
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Publishing Since
6/14/2022
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June 2, 2026
Host Rachel Traxler interviews five photographers who share actionable strategies for building a profitable and sustainable photography business.
April 28, 2026
<p>In this episode, I’m sitting down with the founder of Social Templates Co, and honestly… if you’ve ever stared at your phone thinking “what do I even post?” — this one’s going to hit.</p><p><br></p><p>We’re diving into what this app actually is, how it works, and why it’s becoming such a go-to tool for photographers who want to show up consistently without reinventing the wheel every single time.</p><p><br></p><p>At its core, Social Templates Co is built around done-for-you content templates, meaning instead of starting from scratch, you’re starting with structure. And that’s the difference. Because most photographers don’t struggle with ideas, they struggle with execution.</p><p><br></p><p>But what makes Social Templates Co different is how tailored it is to our industry.</p><p><br></p><p>What we talk about in this episode:</p><p>✨ What Social Templates Co actually isIt’s not just “cute graphics.” It’s a content system. Think plug-and-play prompts, story sets, carousel ideas, and captions that are already aligned with what works right now.</p><p>✨ Why photographers need this (even if you’re “creative”)Creativity isn’t the problem. Consistency is.You don’t need more ideas… you need a repeatable process.</p><p>✨ The biggest mistake photographers make with contentPosting randomly when you feel inspired and disappearing when you don’t.Your audience doesn’t see your “on days” and “off days” — they just see inconsistency.</p><p>✨ How to actually use templates without sounding like everyone elseTemplates are your starting point, not your final product.</p><p>The magic is in layering your voice, your client stories, and your perspective on top.</p><p>And yes… I have a code for you 👀If you want to try Social Templates Co, use my code RACHEL for a discount to have first month free. https://socialtemplates.co</p><p><br></p><p>(This is one of those tools that just makes showing up feel lighter and that matters more than you think.)</p><p><br></p><p>Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebieJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop</p>
April 21, 2026
<p>In this episode, I’m pulling back the curtain on my last three wedding bookings and sharing exactly why each couple said yes. No guessing, no fluff. Just real insights from real inquiries that turned into real clients.</p><p>If you’ve been wondering why some inquiries convert effortlessly while others ghost you, this episode will help you see what’s actually happening behind the scenes and how to create more of those “it was an easy yes” moments in your own business.</p><ul><li>The real reasons my last three couples booked me</li><li>What I’m doing before someone even inquires that makes them feel ready to say yes</li><li>How my brand and messaging build trust without me having to oversell</li><li>The subtle shifts I’ve made that improved my inquiry-to-booking rate</li><li>Why your process matters just as much as your photos</li><li>How to position yourself so clients stop price shopping</li></ul><p><br></p><p>Free Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebieJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop</p>
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That Photography Girl brings photographers straight-to-the-point, actionable advice you can apply to life and business. Each week you’ll hear a solo coaching episode with host Rachel Traxler plus a guest expert interview packed with strategy, stories, and vulnerability to help you grow with confidence.
Rachel is a wedding-photographer-turned-creative-entrepreneur who loves helping photographers elevate their brand, systems, and marketing.
Connect with her on Instagram @racheltraxler.
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