Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies, and emerging ideas with Greenbook, your guide to the future of insights.
Greenbook Podcast
Claim This Podcastby The Greenbook Podcast Network
5.0(23 reviews)
173 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
65
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality64
Social0
YouTube82
Engagement82
Podcast Overview
Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies, and emerging ideas with Greenbook, your guide to the future of insights.
Language
🇺🇲
Publishing Since
12/6/2021
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65
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality64
Social0
YouTube82
Engagement82
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excellent
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Recent Episodes
June 22, 2026
174 - The Emotional Power of Convenience with Maxalan Vickers of Overtime
<p>What if convenience isn’t just about saving time—but about reducing stress, mental load, and friction? In this episode of The Greenbook Podcast, Karen Lynch sits down with Maxalan Vickers, Senior Insights Manager at Overtime, to explore how empathy, accessibility, and convenience intersect in modern consumer experiences. Drawing from his popular IIEX North America presentation, Maxalan shares why convenience should be viewed as an emotional outcome rather than a functional benefit. He discusses how Gen Z’s expectations are reshaping digital experiences, why insights should focus on relieving uncertainty, and how brands can better design products and services for neurodivergent consumers.</p><p>From Apple Wallet and Amazon Prime to sports media and social engagement, this conversation offers a fresh perspective on creating experiences that truly make life easier—while also recognizing when convenience can go too far.</p><p><strong>Key Discussion Points:</strong></p><ul><li>Why convenience is the “love child” of empathy and accessibility</li><li>How Overtime built a sports media brand around Gen Z behaviors and preferences</li><li>Defining a great insight as something that “relieves uncertainty”</li><li>The role of cognitive load, neurodiversity, and accessibility in product design</li><li>When convenience becomes harmful: AI, sports betting, infinite scroll, and other cautionary examples</li><li>Why insights teams should ask, “What would make your life easier?” instead of “What do you want?”</li></ul><br/><p><strong>Resources & Links:</strong></p><ul><li><a href="https://overtime.tv/?g_acctid=248-722-1297&g_adgroupid=73479957569&g_adid=413267085488&g_adtype=search&g_campaign=Branded&g_campaignid=1948844773&g_keyword=overtime%20sports&g_keywordid=kwd-309672098390&g_network=g&g_type=search_display&tw_source=google&tw_adid=413267085488&tw_campaign=1948844773&gad_source=1&gad_campaignid=1948844773&gbraid=0AAAAADCX6kqI7pKwx4HpraVlK3SFSNfeP&gclid=CjwKCAjw857RBhAgEiwAI-1yKILs_fXZ-mAuqgld1czcCDDebRtLDduwCfsm36ZheYuJQ7J6lcGQkRoCJZgQAvD_BwE" rel="noopener noreferrer" target="_blank">Overtime</a></li><li><a href="https://www.greenbook.org/events/iiex-europe" rel="noopener noreferrer" target="_blank">IIEX Europe Event</a></li></ul><br/><p>You can reach out to <strong>Maxalan Vickers</strong> on <a href="https://www.linkedin.com/in/maxalanvickers/" rel="noopener noreferrer" target="_blank">LinkedIn.</a></p><p>Many thanks to <strong>Maxalan Vickers</strong> for being our guest. Thanks also to our production team and our editor at <strong>Big Bad Audio</strong>.</p>
June 8, 2026
173 - Adam Bai of Panoplai on Shaping the Future of Insights
<p>In this episode of the Greenbook Podcast, Karen Lynch sits down with Adam Bai, Chief Strategy Officer and Chief Client Officer at Panoplai, winner of Greenbook’s inaugural Industry Impact Award at IIEX North America. Adam shares how his background in anthropology, innovation, and enterprise transformation shapes Panoplai’s approach to modern insights. The conversation explores digital twins, synthetic data, the importance of validated human data, and why AI should enhance—not replace—the role of insights professionals.</p><p>Adam also discusses what it means to build for both today’s market needs and the future of research, emphasizing the need for better standards, smarter workflows, and human judgment in increasingly automated systems.</p><p><strong>Key Discussion Points:</strong></p><ul><li>Panoplai and Greenbook’s Industry Impact Award</li><li>How digital twins and synthetic data fit into the insights toolkit</li><li>The importance of grounding AI tools in validated human data</li><li>Why insights professionals must become “shepherds of the right questions”</li><li>Lessons from Panoplai’s evolution from Glimpse to a modern insights platform</li></ul><br/><p><strong>Resources & Links:</strong></p><ul><li><a href="https://www.panoplai.com/" rel="noopener noreferrer" target="_blank">Panoplai</a></li><li><a href="https://www.greenbook.org/events/iiex-europe" rel="noopener noreferrer" target="_blank">IIEX Europe Event</a></li></ul><br/><p>You can reach out to <strong>Adam Bai</strong> on <a href="https://www.linkedin.com/in/adam-bai/" rel="noopener noreferrer" target="_blank">LinkedIn.</a></p><p>Many thanks to <strong>Adam Bai</strong> for being our guest. Thanks also to our production team and our editor at <strong>Big Bad Audio</strong>.</p>
May 25, 2026
172 - Bringing Insights to Life Through Creative Storytelling with Dan Parker-Smith
<p>In this episode of the Greenbook Podcast, Karen Lynch sits down with Future List Honoree Dan Parker-Smith to explore how documentary filmmaking techniques can transform the way insights are communicated. As the co-founder of EXPLNERS, Dan shares how his background in film, music, and creative collaboration shaped his approach to making research findings more human, memorable, and actionable.</p><p>The conversation dives into the power of storytelling, audience-first thinking, and creating “rewatchable” insight deliverables that drive stakeholder engagement and activation. Dan also discusses why the insights industry can learn from creators, journalists, and filmmakers — and how stronger storytelling can help research make a bigger impact inside organizations.</p><p><strong>Key Discussion Points:</strong></p><ul><li>Why storytelling is essential for making insights memorable and actionable</li><li>How documentary filmmaking techniques enhance insight communication</li><li>The importance of designing research deliverables with the audience in mind</li><li>Creating “wow moments” and rewatchable insight videos for stakeholders</li><li>How collaboration and creative inspiration can elevate research outcomes</li></ul><br/><p><strong>Resources & Links:</strong></p><ul><li><a href="https://www.explners.com/" rel="noopener noreferrer" target="_blank">EXPLNERS</a></li><li><a href="https://www.greenbook.org/future-list" rel="noopener noreferrer" target="_blank">Greenbook Future List</a></li><li><a href="https://www.greenbook.org/events/iiex-europe" rel="noopener noreferrer" target="_blank">IIEX Europe Event</a></li></ul><br/><p>You can reach out to <strong>Dan Parker-Smith</strong> on <a href="https://www.linkedin.com/in/danparkersmith/" rel="noopener noreferrer" target="_blank">LinkedIn.</a></p><p>Many thanks to <strong>Dan Parker-Smith</strong> for being our guest. Thanks also to our production team and our editor at <strong>Big Bad Audio</strong>.</p>
173 total episodes available
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This podcast updates daily.
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