GTM Made Simple

About GTM Made Simple

I'm Sangram Vajre. I've built two $200M+ companies, written three books on go-to-market, and designed a GTM operating system that over 3,000 companies operate on today. If I've learned anything, it's this: go-to-market is the business. Keep it simple, and it scales. This is Go-To-Market Made Simple. Every episode, you're getting a backstage pass to three things I work on daily: the closed-room conversations I have with CEOs and founders working through real GTM challenges, the systems and frameworks I've built and tested over the last two decades, and the weekly mastermind sessions with our certified partners where we see what's actually working across thousands of companies and industries. Go-to-market doesn't have to be hard. We're here to make it simple. GTM Partners created the Go-to-Market Operating System™ (GTM OS), a company-wide framework that helps CEOs and executive teams connect strategy to execution across Product, Marketing, Sales, Customer Success, Revenue Operations, and Leadership. Today, GTM Made Simple brings together executive conversations, GTM masterclasses, framework breakdowns, case studies, and practical field lessons from across the GTM Partners ecosystem. New episodes draw from the same ideas and operating principles Sangram is teaching across YouTube, GTM Partners research, and the GTM Operating System™. Expect practical frameworks, executive perspectives, real-world GTM case studies, and direct answers to the questions CEOs and GTM leaders are trying to solve. Explore the GTM Operating System: https://gtmpartners.com Find a GTM OS Certified Partner: https://gtmpartners.com/gtm-marketplace Subscribe, and if you know a CEO or founder who needs this, share it with them. Learn more at runongtmos.com/move

Publisher

Sangram Vajre

Category

business · business

Language

en

Explicit

No

First episode

27 Aug 2019

Latest episode

21 Oct 2026

Latest episodes

27 of 1,021 episodes have a transcript.

1. 

   21 Oct 2026TRANSCRIPT

   I Built the ABM Category. It's Broken, So I'm Back.

   Co-founder of Terminus, [Guest Name], shares critical insights on fixing failing ABM programs by focusing on existing customers and real-time signals.

2. 

   20 Oct 2026TRANSCRIPT

   Do You Have a Differentiated POV?

   Host [Host Name] interviews [Guest Name] about how a differentiated point of view drives customer loyalty and premium pricing.

3. 

   19 Oct 2026TRANSCRIPT

   Stop Thinking Like a $250K Fractional. Start Acting Like a $500K One.

   Host [Host Name] guides fractional consultants through seven mindset shifts to elevate their business from $250K to $500K by focusing on intentionality and outcomes.

Inside a recent episode

I Built the ABM Category. It's Broken, So I'm Back.

Published 21 Oct 2026 · Transcript excerpt

[…] About 23% use AI for account selection and profiling bunch of accounts. 19% use AI for content creation and delivery. An average effectiveness rating is about 7.3 out of 10. Good, not great. Now, here's the big reality check. AI doesn't fix bad ABM, it multiplies it. So if your targeting is wrong, AI will help you target the wrong accounts faster. If your messaging is generic, AI will help you produce more generic content at scale. And if your signals are stale, AI will help you act on the stale signals more efficiently. So AI is a multiplier for sure, but it multiplies whatever is already working. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.9 / 5

162 ratings

Spotify

4.3 / 5

4 ratings

Contact GTM Made Simple

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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