"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.
How I Wrote This
Claim This Podcastby Brett Gordon and Karen Winterich
5.0(19 reviews)
31 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
46
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality62
Social0
YouTube0
Engagement77
Podcast Overview
"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.
Language
🇺🇲
Publishing Since
8/7/2023
Unlock The Full Podcast Authority Score Report
See how your podcast performs across key metrics
46
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality62
Social0
YouTube0
Engagement77
7
Excellent Areas
2
Good Performance
10
Growth Opportunities
excellent
Episode Length
48 minutes
Performing excellently!
good
Show Experience
22 episodes over 2.1 years
Recommendations available
Unlock the full report to see detailed tips
poor
Publishing Consistency
Every 34 days
Recommendations available
Unlock the full report to see detailed tips
+16 More Metrics
Unlock comprehensive insights including:
- • YouTube presence analysis
- • Social media reach metrics
- • RSS compliance scoring
- • Podcast 2.0 features
- • Technical standards
What's Included in Your Full Report
Detailed Analytics
- Complete breakdown of all 19 authority metrics
- Personalized recommendations for each metric
- Industry benchmarks and comparisons
- Technical RSS feed analysis and compliance scoring
Growth Strategies
- Step-by-step action plans for improvement
- Quick wins to boost your score immediately
- Pro tips from successful podcasters
Get your free podcast insights report
See how your show performs across every key metric
Instant delivery
No spam
Attract Better Guests
High authority scores make your podcast more attractive to industry leaders and influencers who want to appear on credible shows.
Secure Sponsorships
Sponsors look for podcasts with proven authority and engagement. Your score demonstrates your podcast's value to potential partners.
Grow Your Audience
Understanding your strengths and weaknesses helps you make data-driven decisions to expand your listener base effectively.
1 verified contact email on file for How I Wrote This
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
June 9, 2026
Eps. 29 — The Sendoff
<p>A special send-off episode: the five outgoing JMR co-editors - Rebecca Hamilton, Brett Gordon, Raghu Iyengar, Kapil Tuli and Karen Winterich - come together for a candid look back at their term: what surprised them, the hardest calls they had to make, the biases they caught in themselves, and what they wish authors knew about working with an editor. Reflection, advice, and a few hard truths from the other side of the review process</p>
April 16, 2026
Ep. 28 - The Open Design Effect with Martin Schreier and Darren Dahl
<p>A PhD student's curiosity about open innovation. That's all it took to spark a research journey into why companies like Allbirds give away their proprietary technology—and why consumers reward them for it. JMR Co-Editor Karen Winterich speaks with Martin Schreier (WU Vienna) and Darren Dahl (UBC) about their paper, "The Open Design Effect”, co-authored with Lukas Maier (WU Vienna). </p><p>The study revealed that when firms openly share internal knowledge with the outside world—what they call "inside-out" innovation—consumers perceive societal benefits and show greater willingness to pay. In the episode, you'll hear how a research stay in Vancouver brought the team together, why a Tesla example became a "lightning rod" through multiple review rounds, and the hard-won lessons about construct precision in today's publication landscape.</p>
March 11, 2026
Ep. 27 - No Hunger Games with Sylvia Hristakeva, Jura Liaukonyte and Leo Feler
<p>Brett speaks with Sylvia Hristakeva and Jura Liaukonyte (Lukoneetè), professors at the SC Johnson School of Business at Cornell and Leo Feler, Chief Economist at Numerator, about their paper, “The No Hunger Games: How GLP-1 Medication Adoption is Changing Consumer Food Demand,” forthcoming in JMR.</p>
31 total episodes available
Similar Podcasts
Discover related shows you might enjoy
Freakonomics Radio
Freakonomics Radio + Stitcher
The Happiness Lab with Dr. Laurie Santos
Pushkin Industries
Speaking of Psychology
American Psychological Association
Dwarkesh Podcast
Dwarkesh Patel
Conversations with Tyler
Mercatus Center at George Mason University
Matter of Opinion
New York Times Opinion
声东击西
ETW Studio
故事FM
寇爱哲
The Bill Simmons Podcast
The Ringer
Armchair Expert with Dax Shepard
Armchair Umbrella
LANZ & PRECHT
ZDF, Markus Lanz & Richard David Precht
Deep-dive analytics for How I Wrote This
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is How I Wrote This?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.