Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
Hosted by Ashley Petrochenko and Lauren Leone and Rich Briddock · Cardinal Digital Marketing
4.8from 32 ratings
- 287
- Episodes
- 137
- Transcribed
- 32
- Ratings
- Daily
- Cadence
- 2017
- First episode
- 112K
- YouTube views
About Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization. Brought to you by Cardinal Digital Marketing, our CEO Alex Membrillo sits down with industry leaders and the nation's top healthcare marketing professionals to uncover practical insights to boost your digital presence and attract more patients.
- Publisher
- Cardinal Digital Marketing
- Category
- business · business
- Language
- en
- Explicit
- No
- First episode
- 29 Dec 2017
- Latest episode
- 6 Oct 2026
Latest episodes
137 of 287 episodes have a transcript.
6 Oct 2026TRANSCRIPT
#227 - Google's Bidding Change Demands Smarter Budgets
29 Sept 2026TRANSCRIPT
#226 - Scaling Up 2026 Where Healthcare Growth Goes Next
22 Sept 2026TRANSCRIPT
#225 - Pediatric trust beats chasing algorithms
Inside a recent episode
#227 - Google's Bidding Change Demands Smarter Budgets
Published 6 Oct 2026 · Transcript excerpt
[…] Google recommends to make somewhere in the neighborhood of five to around 15% adjustment per time when you're adjusting your targets, either in target CPA or in target ROAS. You don't want to do that big jump and therefore confuse the algorithm. So that's a major one is making sure you're being very incremental with it. The other thing that goes with it is you're looking at how long your campaigns are going to be in the learning period. Google also says that the learning period is typically around three conversion cycles. So that's dependent upon how long your conversion cycle is. If you have an action targeting someone who comes in for an assessment, that may take a week or two after the initial lead. […]
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See plansWho has been a guest on Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
Names identified in recent episode analyses. Showing up to five guests.
- Evan Ilgenfritz
- Karen Wright
- Ben Dutter
- Jesse Feist
- Brandon Weinberg
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 112,470
- Score snapshot 15 Sept 2025
- Apple Podcasts (US)
- 4.7 / 5
- 23 ratings
- Spotify
- 5.0 / 5
- 9 ratings
Podcast Authority Score: 80 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 93
- Social presence
- 0
- YouTube
- 82
- Engagement
- 85
Contact Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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Questions about Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
Who hosts Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo?
Ashley Petrochenko and Lauren Leone and Rich Briddock host the show. Published by Cardinal Digital Marketing.
How often do new episodes come out?
The show publishes daily, based on its RSS feed.
Does Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
137 of 287 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
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