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Influencer Marketing Blueprint

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by Cody Wittick & Taylor Lagace

5.0(38 reviews)
84 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
58

Podcast Authority

Beta
FairBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality65
Social94
YouTube0
Engagement82
Learn more

Podcast Overview

Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness to name a few) and generating over $350M in revenue, they offer practical, actionable advice. So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. Meet them every two weeks for new episodes where you can find more training, templates and get help with your influencer marketing campaign at https://bit.ly/Kynship_Podcast or by DMing them on X at @Cody_Wittick and @TaylorLagace.

Language

🇺🇲

Publishing Since

6/25/2022

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58

Podcast Authority

Beta
FairBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality65
Social94
YouTube0
Engagement82
Learn more
7
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0
Good Performance
12
Growth Opportunities
excellent
Episode Length
24 minutes
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needs improvement
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Every 16 days

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Recent Episodes

Episode thumbnail for The Top 4 Ways Humans Kill Marketing Performance

July 15, 2026

The Top 4 Ways Humans Kill Marketing Performance

<p>A lot of brands are not underperforming because their agency is lazy or their ads stopped working. They're underperforming because humans keep interrupting the system.</p><p>In this solo episode, I walk through the four most common ways founders and CEOs kill their own marketing performance, covering four specific mistakes: too many random edits, betting everything on expensive creative, picking financial targets that have no math behind them, and ignoring what Meta spend is actually doing to Amazon and total business demand.</p><p>The ad account is usually just the mirror. It reflects the decision-making quality of the business. Before you blame the algorithm, blame the agency, or cut the budget, listen to this episode first.</p><p>Subscribe for more conversations on DTC strategy, paid media, and what it really takes to build a brand past eight figures.</p><p>Grow your bottom line: <u><a href="https://www.kynship.co/" rel="noopener noreferrer" target="_blank">https://www.kynship.co/</a></u></p><p><strong class="ql-size-large">Key Takeaways:</strong></p><p>00:00 The Real Reason Most Brands Are Underperforming</p><p>00:50 Why the Ad Account Is Just the Mirror</p><p>01:52 Mistake 1: Death by 82 Edits in 30 Days</p><p>03:42 The Difference Between Optimization and Interference</p><p>04:20 How to Build Decision Rules Before You Touch the Account</p><p>05:08 Mistake 2: Betting Everything on One Source of Creative</p><p>06:28 Think About Creative Like an Investment Portfolio</p><p>07:42 Mistake 3: Picking Random Aspirational Financial Targets</p><p>09:18 How to Derive Your Targets From Actual Business Economics</p><p>10:26 Mistake 4: Ignoring the Amazon Halo Effect</p><p>12:28 Why Blended Analysis Is the Only View That Matters</p><p>13:08 Offer Economics and What Each Offer Does to the Business</p><p>14:12 The Diagnostic Framework That Replaces Gut Decisions</p><h2><strong>Additional Resources:</strong></h2><p>Follow us on X:</p><p>👉 Cody: https://x.com/Cody_Wittick</p><p>👉 Taylor: https://x.com/TaylorLagace</p><p>The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs.</p><p>Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&amp;Ms, Purdy &amp; Figg, Supergut, &amp; AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice.</p><p>So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you.</p><p>🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533</p>

Episode thumbnail for Google Is Where Your Meta Spend Goes to Die (Or Get Saved)

July 1, 2026

Google Is Where Your Meta Spend Goes to Die (Or Get Saved)

<p>I've audited a couple hundred ad accounts. The most common problem I find has nothing to do with Meta.</p><p>Google is almost always the single biggest structural mess in a DTC brand's marketing stack. The waste is real — I've seen brands burning $12,000 to $14,000 a month on brand spend alone for clicks they were going to get for free — but the bigger problem is the growth sitting locked behind an account that can't see straight.</p><p>In this solo episode, I walk through the six issues I find in nearly every Google account I audit: branded search bleeding across campaigns, paying to reacquire customers you already own, non-brand campaigns stealing volume from each other, PMax taking credit for conversions it didn't earn, unused audience infrastructure, and broken conversion tracking that starves a channel that's actually working.</p><p>Then I lay out the nine-step fix list, including the one move almost nobody is making that has the highest new customer rate of anything I've seen on Google.</p><p>Subscribe for more conversations on DTC strategy, paid media, and what it really takes to build a brand past eight figures.</p><p>Grow your bottom line: https://www.kynship.co/</p><p><strong class="ql-size-large">Key Takeaways:</strong></p><p>00:00 Why Most Google Accounts Can't Answer the Most Basic Question</p><p>01:22 Demand Generation vs. Demand Capture: The One Idea That Changes Everything</p><p>03:10 The 80/20 Meta to Google Rule of Thumb</p><p>03:55 Stop Adding Channels. Master the Capture Layer You Already Have.</p><p>05:30 Why Your Account Is Flying Blind on New vs. Returning Customers</p><p>08:05 Issue 1: Branded Search Bleeding Across Campaigns</p><p>09:20 Issue 2: Paying to Reacquire Customers You Already Own</p><p>10:30 Issue 3: Non-Brand Whack-a-Mole</p><p>11:15 Issue 4: PMax Over-Reliance</p><p>13:00 Issue 5: No Audience Infrastructure</p><p>14:10 Issue 6: Broken Conversion Tracking</p><p>15:05 How to Rebuild Your Google Account From Scratch</p><p>20:10 The Real Cost of a Broken Google Account</p><h2><strong>Additional Resources:</strong></h2><p>Additional Resources:</p><p>Featured Guest KC Holliday — Co-Founder, Qalo https://www.kcholiday.com/</p><p>Follow us on X:</p><p>👉 Cody: https://x.com/Cody_Wittick</p><p>👉 Taylor: https://x.com/TaylorLagace</p><p>The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs.</p><p>Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&amp;Ms, Purdy &amp; Figg, Supergut, &amp; AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice.</p><p>So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you.</p><p>🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533</p>

Episode thumbnail for KC Holiday: The Thing Nobody Tells You Before You Build a Brand

May 13, 2026

KC Holiday: The Thing Nobody Tells You Before You Build a Brand

<p>KC Holiday sold Qalo at 30. What came next surprised him more than building it did.</p><p>He moved to Australia, worked in venture capital, came back, and spent two and a half years coaching ecommerce founders at Daily Mentor. Almost 1,700 sessions in, one pattern kept showing up across every brand he worked with: the founder is the ceiling of the business.</p><p>In this episode, KC and Cody cover the grief that hits after an exit, why going from founder to employee was one of his most eye-opening experiences, and the difference between founders who grow past the plateau and the ones who stay stuck.</p><p>He also gets honest about whether he'd start an ecommerce brand today, who is actually making money in the industry, and what the middle class of ecommerce looks like right now.</p><p>Subscribe for more conversations on DTC strategy, eCommerce growth, and what it really takes to build a brand past eight figures.</p><p>Grow your bottom line: https://www.kynship.co/</p><h2><strong>Key Takeaways:</strong></h2><p>00:00 Introducing KC Holiday, Co-Founder of Qalo</p><p>02:36 The Grief Nobody Talks About After Selling</p><p>06:50 From Founder to Employee: What KC Learned</p><p>09:20 How Onboarding Determines If Someone Succeeds</p><p>12:22 Hiring Is Inventory Management</p><p>14:02 What KC Actually Looks for in a Hire</p><p>19:22 When People Show You Who They Are, Trust Them</p><p>20:38 Agencies vs. Internal Hires</p><p>26:52 The Founder Is the Ceiling of the Business</p><p>29:18 Why Being Around Bigger Founders Changes Everything</p><p>33:22 Energy Management Over Identity Management</p><p>35:36 Would KC Start an Ecommerce Brand Today?</p><p>40:30 Who Is Actually Making Money in Ecommerce</p><p>43:00 The Middle Class of Ecommerce</p><p>Additional Resources:</p><p>Featured Guest KC Holliday — Co-Founder, Qalo https://www.kcholiday.com/ </p><p>Follow us on X:</p><p>👉 Cody: https://x.com/Cody_Wittick </p><p>👉 Taylor: https://x.com/TaylorLagace </p><p>The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs.</p><p>Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&amp;Ms, Purdy &amp; Figg, Supergut, &amp; AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice.</p><p>So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. </p><p>🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533 </p><p>#TheBottomLine #DTCpodcast #ecommercegrowth #WildBird #targetretail</p>

84 total episodes available

Recent guests on Influencer Marketing Blueprint

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Cody Wittick

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Taylor Lagace

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Luke Hartelust

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Paul Jackson

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Jack Rubin

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Charlie Rubin

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Rabah Rahil

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Kevin Lavelle

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Frequently asked questions

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What is Influencer Marketing Blueprint?

Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs.

Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness to name a few) and generating over $350M in revenue, they offer practical, actionable advice.

So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you.

Meet them every two weeks for new episodes where you can find more training, templates and get help with your influencer marketing campaign at https://bit.ly/Kynship_Podcast or by DMing them on X at @Cody_Wittick and @TaylorLagace.

How often does this podcast release new episodes?

This podcast updates weekly.

Where can I listen to this podcast?

This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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