Influencer Marketing Blueprint

About Influencer Marketing Blueprint

Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness to name a few) and generating over $350M in revenue, they offer practical, actionable advice. So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. Meet them every two weeks for new episodes where you can find more training, templates and get help with your influencer marketing campaign at https://bit.ly/Kynship_Podcast or by DMing them on X at @Cody_Wittick and @TaylorLagace.

Publisher

Cody Wittick & Taylor Lagace

Category

business · education · news

Language

en

Explicit

No

First episode

25 Jun 2022

Latest episode

1 Sept 2026

Latest episodes

86 episodes in the feed.

1. 

   1 Sept 2026

   Meta Partnership Ads 101

   Most brands running Facebook ads think they have creative diversity. They don't. Swapping background colors, changing text overlays, tweaking the thumbnail reads as the same asset to Meta. If 70% of the pixels match in the first three seconds, it is the same ad. You are running the same creative in the same auction and paying for it twice. Meta partnership ads add genuinely distinct creative to your Facebook ads account at essentially zero cost. This episode covers what they actually are, how they differ from whitelisting, and why the real value has nothing to do with CPA improvements. Real data from six client accounts, including a haircare brand with 50% of total ad spend flowing through the founder's handle and a 15% reduction in cost per acquisition. Plus the honest results from the accounts where it barely moved the needle and the one that failed completely. Subscribe for more conversations on DTC strategy, Meta ads, and what it really takes to scale an ecommerce brand past eight figures. Grow your bottom line: https://www.kynship.co/ Key Takeaways: 00:00 What Are Partnership Ads? 01:00 Partnership Ads vs. Whitelisting 03:16 You Cannot Fake Ad Diversity 04:04 Diversity Buys Efficiency 05:40 The Free Way to Add Distinct Creative 06:00 Data From 6 Real Accounts 06:12 Haircare Brand: 50% of Spend, 15% Lower CPA 08:24 When It Barely Moved the Needle 09:00 Zero Followers. Best Results. 08:24 The Account That Failed 10:00 What You Are Actually Buying 12:52 Who Should and Should Not Run This 14:04 The Simplest Starting Point CONNECT Grow your bottom line: https://www.kynship.co/ (https://www.kynship.co/) Follow Cody on X: https://x.com/Cody_Wittick (https://x.com/Cody_Wittick) Follow Taylor on X: https://x.com/TaylorLagace (https://x.com/TaylorLagace) Follow the podcast: https://pod.link/1631630533 (https://pod.link/1631630533) The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice. #TheBottomLine #DTCpodcast #aimarketing #ecommerceagency #dtcstrategy

2. 

   29 Jul 2026

   AI and the future of marketing agencies

   Cody Wittick and Taylor Lagace, Co-Founders of Kynship, explore how agencies can elevate human value beyond AI's capabilities in this solo episode.

3. 

   15 Jul 2026

   The Top 4 Ways Humans Kill Marketing Performance

   Cody Wittick and Taylor Lagace discuss four common founder mistakes that sabotage marketing performance, offering actionable insights for profitable ecommerce growth.

Who has been a guest on Influencer Marketing Blueprint

Names identified in recent episode analyses. Showing up to five guests.

• KC Holiday
• Nate Gunn
• Chris Hall
• Luke Hartelust

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

16 ratings

Spotify

5.0 / 5

22 ratings

Podcast Authority Score: 58 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

65

Social presence

94

YouTube

0

Engagement

82

Contact Influencer Marketing Blueprint

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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Questions about Influencer Marketing Blueprint