You've built the skills, now it's time to make them convert. Women That Sell is where high-level female founders master the psychology behind modern sales, content that actually moves people and positioning that makes buying feel obvious. This is the intersection of strategy, identity and intelligent marketing, built for women who are done leaving money on the table.
Hosted by Riley May, founder of Women That Sell.
The Masculine and the Feminine in Business: Why High-Achieving Women Are Exhausted and What to Do About It
Host Riley Bennett explores how high-achieving women can balance masculine and feminine energies in business to avoid exhaustion and build sustainable success.
17 May 2026TRANSCRIPT
The Reason Your Business Feels Busy But Isn't Growing (And What Actually Generates Income Today)
Host Riley Bennett explores why businesses feel busy but aren't growing, revealing actionable income-generating strategies for service-based entrepreneurs.
10 May 2026TRANSCRIPT
Three Weeks In: My Honest Postpartum Update, What I'm Feeling and How I'm Navigating Early Motherhood
I'm two and a half weeks postpartum, and I'm back. This is a Beyond the Business episode a real one. Not a curated update but an honest account of what these first weeks have actually looked like: the birth that didn't go to plan, a recovery that has been more than I anticipated and a very deliberate choice I've made about where my attention is going to live in this season. I also want to name something I've noticed consistently from conception through pregnancy and into postpartum that I think deserves to be said out loud.
In This Episode
Why every positive experience seems to get met with a negative and what I think is actually happening there
How I'm applying "pain is inevitable, suffering is optional" in the most literal season of my life
The difference between the pain that's real and the suffering you choose to add on top of it
What I'm actually doing day-to-day to support myself through early postpartum practically, physically, and mentally
Why no one else's experience, positive or negative, is a prediction for yours, and why going inward is the most powerful thing you can do in this season
What's coming: the full birth story episode with my partner, including your Instagram questions answered
Download Why People Watch But Never Buy ([LINK]) the 22-minute audio training covering the five stages of buyer awareness and the content infrastructure that creates warm, ready buyers before the conversation starts. Includes the Content Conversion Audit. $37 AUD.
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Inside a recent episode
The Masculine and the Feminine in Business: Why High-Achieving Women Are Exhausted and What to Do About It
Published 24 May 2026 · Transcript excerpt
[…] Here's the simplest way I guess I can define these two energies in the context of business. When we think to masculine energy, it's very structured, right? It's systems, it's processes, it's automation, strategy, containers, boundaries, consistency, all of the things that It's really the thing that holds everything in place and it provides what we call the framework, right? It makes things repeatable and it also make things scalable. It doesn't require... inspiration to show up, nor does it require motivation to shop. It just runs in the background. Then if we think too feminine energy, this is going to be more fluid in nature, right? […]
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