by Dawn Grooters
Tired of sacrificing your sanity from sales advice that doesn’t match the reality of today’s buyers? Wondering what makes a retailer profitable, how wholesale brands stay relevant, or how sales reps build strong, lasting business relationships in a changing market? The Sales Advantage Podcast: Smart Sales for Reps, Wholesalers, and Retailers is where those answers begin. No fluff. No generic sales scripts. No “just work harder” nonsense.
Language
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Publishing Since
12/19/2022
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July 28, 2026
<p>Are you spending your time where it creates the greatest impact?</p><p>In this episode of The Sales Advantage Podcast, we tackle one of the biggest decisions every sales rep faces: Should you get in the car and visit a customer, or pick up the phone and call them?</p><p>For decades, sales reps have been taught that more miles equal more sales. But in today's world, the most successful sales professionals understand that the goal isn't simply to see more customers, it's to reach more customers.</p><p>In this episode, you'll learn:</p><ul><li><p>How top sales reps decide where to spend their time</p></li><li><p>Why customer segmentation changes everything</p></li><li><p>The difference between opportunity and geography</p></li><li><p>How to identify true revenue-producing activities</p></li><li><p>The powerful Windshield Math Exercise and what it reveals about your territory</p></li><li><p>When an in-person visit creates the most value</p></li><li><p>When a phone call is more effective than a face-to-face appointment</p></li><li><p>How Hybrid Sales helps you reach more customers while saving time and reducing stress</p></li></ul><p>You'll also discover why many sales reps are leaving opportunities on the table by relying too heavily on old habits instead of creating a strategic customer-contact plan.</p><p>If you've ever wondered whether your calendar is helping you grow sales, or simply keeping you busy, this episode will help you rethink how you use your most valuable asset: your time.</p><p>👉 Learn how to build a smarter customer coverage strategy inside Hybrid Sales Advantage®: <a href="https://www.brokenvesselsales.com/hybridsalesadvantage"><strong>https://www.brokenvesselsales.com/hybridsalesadvantage</strong></a></p><p>Because the goal isn't to see more customers.</p><p>The goal is to reach more customers.</p><p><br>Don't forget to subscribe on <a href="https://podcasts.apple.com/us/podcast/inside-gift-home/id1660643611"><strong>Apple </strong></a><strong>or </strong><a href="https://open.spotify.com/show/4hGZzAzv9pSp6iuC5LlTNc?si=0eff23c8c3074586"><strong>Spotify</strong></a> to The Sales Advantage Podcast 🎧</p><p><br></p>
July 21, 2026
<p>Sales cycles are getting longer, customers are making fewer impulse decisions, and many sales reps are wondering the same thing:</p><p>How do you stay engaged when the customer isn't buying yet?</p><p>In this episode of The Sales Advantage Podcast, we tackle one of the biggest challenges in modern sales: staying visible, adding value, and maintaining momentum when a sale takes longer than expected.</p><p>You'll learn:</p><ul><li><p>Why sales cycles are longer than they used to be</p></li><li><p>How to avoid becoming discouraged when customers delay decisions</p></li><li><p>The danger of disappearing when a customer doesn't buy right away</p></li><li><p>Why burning bridges can cost you future opportunities</p></li><li><p>The difference between building trust and creating pressure</p></li><li><p>Practical ways to add value while waiting for the sale</p></li><li><p>How to play the long game and strengthen customer relationships</p></li></ul><p>Whether you're working with retailers, wholesale buyers, key accounts, or prospective customers, this episode will help you stay focused on what you can control while building trust that leads to future sales.</p><p>You'll also discover why some of your biggest opportunities may still be ahead of you and how consistent follow-up can create results months or even years later.</p><p>👉 Learn how to build a repeatable follow-up system, stay connected with more customers, and create a smarter sales process inside Hybrid Sales Advantage®:</p><p><a href="https://www.brokenvesselsales.com/hybridsalesadvantage"><strong>https://www.brokenvesselsales.com/hybridsalesadvantage</strong></a></p><p>Because the customer who doesn't buy today may become your best customer next year.</p><p><br>Don't forget to subscribe on <a href="https://podcasts.apple.com/us/podcast/inside-gift-home/id1660643611"><strong>Apple </strong></a><strong>or </strong><a href="https://open.spotify.com/show/4hGZzAzv9pSp6iuC5LlTNc?si=0eff23c8c3074586"><strong>Spotify</strong></a> to The Sales Advantage Podcast 🎧</p><p></p><p><br></p>
July 14, 2026
<p>Have you ever stopped calling a customer because you assumed they weren't interested anymore?</p><p>Maybe they stopped ordering. Maybe they stopped returning calls. Maybe they simply went quiet.</p><p>But what if that "dead account" isn't actually dead?</p><p>In this episode of The Sales Advantage Podcast, we explore one of the most common mistakes sales reps make: giving up on customers too soon. You'll learn how to tell the difference between a customer who is truly gone and one who is simply waiting for the right timing, the right buyer, or the right conversation.</p><p>We discuss:</p><ul><li><p>When it makes sense to pause outreach</p></li><li><p>When you should continue nurturing the relationship</p></li><li><p>How ownership changes create new opportunities</p></li><li><p>Why buyer changes can reopen doors you thought were closed</p></li><li><p>How store direction, product mix, and customer priorities evolve over time</p></li><li><p>The importance of customer lifecycle management</p></li><li><p>Why some of your best future customers may be sitting in your dormant account list right now</p></li></ul><p>You'll also learn practical ways to review inactive accounts, uncover hidden opportunities, and reconnect with customers who may have simply fallen through the cracks.</p><p>If you've ever wondered whether it's time to stop calling a customer, this episode will help you make smarter decisions, build stronger relationships, and capture sales opportunities that others miss.</p><p>👉 Learn how to reconnect dormant accounts, build a follow-up system, and stay organized with Hybrid Sales Advantage® : </p><p><a href="https://www.brokenvesselsales.com/hybridsalesadvantage"><strong>https://www.brokenvesselsales.com/hybridsalesadvantage</strong></a></p><p>Just because they didn't order doesn't mean they stopped being a customer.</p><p><br>Don't forget to subscribe on <a href="https://podcasts.apple.com/us/podcast/inside-gift-home/id1660643611"><strong>Apple </strong></a><strong>or </strong><a href="https://open.spotify.com/show/4hGZzAzv9pSp6iuC5LlTNc?si=0eff23c8c3074586"><strong>Spotify</strong></a> to The Sales Advantage Podcast 🎧</p><p></p>
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Bethany Turner
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Dusty Holcomb
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Kate Duff
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Dawn Grooters
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Paul Jarrett
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Tired of sacrificing your sanity from sales advice that doesn’t match the reality of today’s buyers? Wondering what makes a retailer profitable, how wholesale brands stay relevant, or how sales reps build strong, lasting business relationships in a changing market?
The Sales Advantage Podcast: Smart Sales for Reps, Wholesalers, and Retailers is where those answers begin.
No fluff. No generic sales scripts. No “just work harder” nonsense.
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