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Jeremy on Marketing Podcast

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by Jeremy Dupont

5.0(11 reviews)

81 episodes

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Podcast Overview

Jeremy on Marketing Podcast is your go-to resource for actionable strategies and insights on growing and scaling your business, with a focus on digital marketing and entrepreneurship in the healthcare and wellness space. Hosted by Jeremy Dupont, a successful clinic owner-turned-digital marketing expert, this podcast dives into proven methods for building thriving businesses—from Google Ads and SEO to leveraging AI and streamlining operations. Each week, Jeremy shares lessons learned from his own journey founding, scaling, and exiting a cash-based physical therapy clinic, along with expert interviews and real-world advice you can apply today. Whether you're a solo practitioner, a clinic owner looking to scale, or an entrepreneur with a growth mindset, this podcast is here to help you create more time, location, and financial freedom.

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Recent Episodes

June 9, 2026

Ep81 | Let AI Answer your phone | AI Employees Pt 2

<h1>Meet "Book": The AI Employee Every PT Clinic Should Hire First</h1> <p>A new lead fills out a form on your website.</p> <p>How long does it take someone on your team to respond?</p> <p>Five minutes?</p> <p>Thirty minutes?</p> <p>The next morning?</p> <p>According to Jeremy, every minute matters.</p> <p>After five minutes, your chances of converting that lead drop dramatically.</p> <p>That's why he believes the first AI employee every PT clinic should hire is an AI lead setter named <strong>Book</strong>.</p> <h2>📌 Episode Topics</h2> <ul> <li>Why speed-to-lead matters more than ever</li> <li>How clinics lose patients before conversations even start</li> <li>The 3 jobs an AI lead setter performs</li> <li>Why consistent follow-up beats better marketing</li> <li>How AI is changing patient acquisition</li> </ul> <h2>🧠 The Problem Most Clinics Have</h2> <p>A patient fills out a form after hours.</p> <p>You're treating patients.</p> <p>You're at your kid's soccer game.</p> <p>Your admin is gone for the day.</p> <p>By the time someone follows up, the lead is gone.</p> <p><strong>Not because your clinic wasn't the right fit.</strong></p> <p>Because someone else responded faster.</p> <p>Jeremy shares that many clinics already generate enough leads. The real issue is slow response times and inconsistent follow-up.</p> <h2>🚀 What Book Does</h2> <h3>1️⃣ Instant Speed-to-Lead</h3> <p>Within 60 seconds of a form submission, Book sends a personalized text message.</p> <p>Not a generic autoresponder.</p> <p>A real conversation starter designed to get the lead engaged immediately.</p> <p>This happens:</p> <ul> <li>After hours</li> <li>On weekends</li> <li>While you're treating patients</li> <li>While you're asleep</li> </ul> <h3>2️⃣ Persistent Follow-Up</h3> <p>Most clinic owners follow up once or twice.</p> <p>Book follows up for up to 90 days.</p> <p>Because many patients aren't ready when they first inquire.</p> <p>Their pain comes back.</p> <p>Their schedule changes.</p> <p>Life happens.</p> <p>Book stays top-of-mind until they are ready to book.</p> <h3>3️⃣ Real Conversations + Booking Calls</h3> <p>Book can:</p> <ul> <li>Answer questions</li> <li>Discuss symptoms</li> <li>Explain services</li> <li>Confirm location and availability</li> <li>Book discovery calls directly into your calendar</li> </ul> <p>It doesn't just send messages.</p> <p>It actively moves leads toward becoming patients.</p> <h2>📈 Why This Matters</h2> <p>Jeremy shares a powerful lesson from running his own clinic:</p> <p><strong>The clinics with the best marketing don't always win.</strong></p> <p>The clinics that consistently follow up often do.</p> <p>Many patients don't book immediately. Their symptoms improve temporarily, life gets busy, or they simply aren't ready.</p> <p>When the pain returns, the clinic that stayed in touch is usually the one they contact.</p> <h2>✅ Who Should Use This?</h2> <p>Book is a great fit for:</p> <ul> <li>Clinics running Google or Meta ads</li> <li>Growing clinics with staff PTs to fill</li> <li>Solo clinic owners wearing too many hats</li> <li>Practices without full-time admin support</li> </ul> <h2>🎥 Watch the Free AI Admin Training</h2> <p>Want to see Book in action?</p> <p>Patch created a free training where Jeremy demonstrates the AI lead setter live, shows real conversations, and breaks down the other AI employees clinics are beginning to implement.</p> <p>👉 <a href= "https://join.thepatchsystem.com/ai-admin-free-training" target= "_blank" rel="noopener noreferrer">Watch the free AI Admin training</a></p> <p>You'll also learn where AI can improve patient acquisition, follow-up, scheduling, and clinic operations.</p> <h2>📞 Interested in an AI Audit?</h2> <p>Patch also offers free AI audits where the team reviews your current systems and identifies where AI can immediately improve efficiency and revenue.</p> <p>👉 <a href= "https://join.thepatchsystem.com/ai-admin-free-training" target= "_blank" rel="noopener noreferrer">Start with the free AI Admin training</a></p> <p> </p>

June 2, 2026

Ep80 | AI Employees for PT Clinics Pt 1: Book

<h1>Meet "Book": The AI Employee Every PT Clinic Should Hire First</h1> <p>A new lead fills out a form on your website.</p> <p>How long does it take someone on your team to respond?</p> <p>Five minutes?</p> <p>Thirty minutes?</p> <p>The next morning?</p> <p>According to Jeremy, every minute matters.</p> <p>After five minutes, your chances of converting that lead drop dramatically.</p> <p>That's why he believes the first AI employee every PT clinic should hire is an AI lead setter named <strong>Book</strong>.</p> <h2>📌 Episode Topics</h2> <ul> <li>Why speed-to-lead matters more than ever</li> <li>How clinics lose patients before conversations even start</li> <li>The 3 jobs an AI lead setter performs</li> <li>Why consistent follow-up beats better marketing</li> </ul> <h2>🧠 The Problem Most Clinics Have</h2> <p>A patient fills out a form after hours.</p> <p>You're treating patients.</p> <p>You're at your kid's soccer game.</p> <p>Your admin is gone for the day.</p> <p>By the time someone follows up, the lead is gone.</p> <p><strong>Not because your clinic wasn't the right fit.</strong></p> <p>Because someone else responded faster.</p> <h2>🚀 What Book Does</h2> <h3>1️⃣ Instant Speed-to-Lead</h3> <p>Within 60 seconds of a form submission, Book sends a personalized text message.</p> <p>Not a generic autoresponder.</p> <p>A real conversation starter designed to get the lead engaged immediately.</p> <p>This happens:</p> <ul> <li>After hours</li> <li>On weekends</li> <li>While you're treating patients</li> <li>While you're asleep</li> </ul> <h3>2️⃣ Persistent Follow-Up</h3> <p>Most clinic owners follow up once or twice.</p> <p>Book follows up for up to 90 days.</p> <p>Because many patients aren't ready when they first inquire.</p> <p>Their pain comes back.</p> <p>Their schedule changes.</p> <p>Life happens.</p> <p>Book stays top-of-mind until they are ready to book.</p> <h3>3️⃣ Real Conversations + Booking Calls</h3> <p>This is where AI has changed dramatically.</p> <p>Book can:</p> <ul> <li>Answer questions</li> <li>Discuss symptoms</li> <li>Explain services</li> <li>Confirm location and availability</li> <li>Book discovery calls directly into your calendar</li> </ul> <p>It doesn't just send messages.</p> <p>It moves leads toward action.</p> <h2>📈 Why This Matters</h2> <p>Jeremy shares that many clinics already generate plenty of leads.</p> <p>The problem is not marketing.</p> <p>The problem is follow-up.</p> <p>Every missed lead represents potential lost revenue.</p> <p>And most clinics simply don't have the manpower to respond instantly and consistently 24/7.</p> <h2>✅ Who Should Use This?</h2> <p>Book is a great fit for:</p> <ul> <li>Clinics running Google or Meta ads</li> <li>Growing clinics with staff PTs to fill</li> <li>Solo clinic owners wearing too many hats</li> <li>Practices that don't have full-time admin support</li> </ul> <h2>📞 Watch the Free AI Admin Training</h2> <p>If you want to see Book in action, Patch created a free training that demonstrates exactly how these AI employees work inside PT clinics.</p> <p>👉 <a href= "https://join.thepatchsystem.com/ai-admin-free-training" target= "_blank" rel="noopener">Watch the free AI Admin training</a></p> <p>You'll see live examples, real conversations, and how clinics are using AI to improve speed-to-lead, follow-up, and patient acquisition.</p>

May 26, 2026

Ep79 | What The Best Clinics Do To Stay On Top

<h1>The 3 Google Search Positions Every PT Clinic Must Own</h1> <p>There's probably a clinic in your city dominating every Google search right now.</p> <p>They keep hiring.</p> <p>They keep growing.</p> <p>And it feels like they're eating every new patient before anyone else even gets a chance.</p> <p>According to Jeremy, it's not because they're better clinicians.</p> <p>It's because they understand how to dominate <strong>all three key positions on page one of Google.</strong></p> <h2>📌 Episode Topics</h2> <ul> <li>Why some clinics dominate local search</li> <li>The 3 most important spots on page one of Google</li> <li>Why traditional SEO alone is no longer enough</li> <li>The hidden Google Ads setting most clinics miss</li> <li>How local SEO and paid ads work together</li> </ul> <h2>🧠 The Big Idea</h2> <p>The clinics winning in your market are not relying on one strategy.</p> <p>They are showing up:</p> <ul> <li>At the top of Google Ads</li> <li>Inside the sponsored Google Maps results</li> <li>Organically inside the Google Maps pack</li> </ul> <p><strong>Three touchpoints. One search.</strong></p> <p>That repeated visibility builds trust instantly.</p> <h2>1️⃣ Google Ads at the Top of Search</h2> <p>The first position is the traditional paid Google Ad at the top of page one.</p> <p>Jeremy makes a key point:</p> <p><strong>Google Ads are not going away.</strong></p> <p>Google's business model depends on them.</p> <p>Even if people scroll past ads initially, showing up there still matters because it creates the first brand touchpoint.</p> <h2>2️⃣ Sponsored Listings Inside the Google Maps Pack</h2> <p>This is the piece most clinics completely miss.</p> <p>There's a separate setting inside Google Ads that allows your clinic to appear as a sponsored result directly inside the Google Maps section.</p> <p>Most clinic owners running basic or "smart" campaigns never turn this on.</p> <p>But when you do, your clinic appears twice:</p> <ul> <li>At the top of search</li> <li>Inside the Maps pack itself</li> </ul> <p>That dramatically increases visibility without necessarily increasing ad spend.</p> <h2>3️⃣ Organic Google Maps Rankings (Local SEO)</h2> <p>The third position is the organic Maps listing.</p> <p>This is earned through real local SEO work.</p> <p>Jeremy explains that this includes:</p> <ul> <li>Optimizing your Google Business Profile</li> <li>Adding services and photos consistently</li> <li>Responding to reviews</li> <li>Building local landing pages on your website</li> <li>Creating city and service-specific "money pages"</li> </ul> <p>Most clinics barely touch their Google Business Profile after creating it.</p> <p>The clinics dominating local search treat it like an active marketing asset every single month.</p> <h2>📈 Why This Works</h2> <p>Patients trust familiarity.</p> <p>When they see the same clinic:</p> <ul> <li>At the top of search</li> <li>Inside sponsored Maps</li> <li>Inside organic Maps</li> </ul> <p>That clinic feels like the obvious choice, even before the patient clicks anything.</p> <p><strong>That's how trust gets built in seconds.</strong></p> <h2>⚠️ The Mistake Most Clinics Make</h2> <p>Most clinics only do one piece:</p> <ul> <li>Just SEO</li> <li>Just Google Ads</li> <li>Just referrals</li> </ul> <p>The clinics winning local markets are coordinating all three together consistently every month.</p> <h2>✅ The Takeaway</h2> <p>If you want to dominate local search, you need:</p> <ul> <li>A real Google Ads strategy</li> <li>Ads configured to appear inside Maps</li> <li>Ongoing local SEO work</li> </ul> <p>Not once.</p> <p>Every month.</p> <h2>📞 Want a Free Google Ads + SEO Audit?</h2> <p>Patch offers free audits where they'll walk through:</p> <ul> <li>Your Google Maps rankings</li> <li>Your local SEO setup</li> <li>Your Google Ads opportunities</li> <li>Estimated lead volume in your market</li> </ul> <p>👉 <a href="https://thepatchsystem.com" target="_blank" rel= "noopener noreferrer">Book a free strategy call</a></p>

81 total episodes available

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What is Jeremy on Marketing Podcast?: Jeremy on Marketing Podcast is your go-to resource for actionable strategies and insights on growing and scaling your business, with a focus on digital marketing and entrepreneurship in the healthcare and wellness space. Hosted by Jeremy Dupont, a successful clinic owner-turned-digital marketing expert, this podcast dives into proven methods for building thriving businesses—from Google Ads and SEO to leveraging AI and streamlining operations.

Each week, Jeremy shares lessons learned from his own journey founding, scaling, and exiting a cash-based physical therapy clinic, along with expert interviews and real-world advice you can apply today. Whether you're a solo practitioner, a clinic owner looking to scale, or an entrepreneur with a growth mindset, this podcast is here to help you create more time, location, and financial freedom.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Information about guest appearances is not available.

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