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Jeremy on Marketing Podcast

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by Jeremy Dupont

5.0(11 reviews)

88 episodes

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Podcast Overview

Jeremy on Marketing Podcast is your go-to resource for actionable strategies and insights on growing and scaling your business, with a focus on digital marketing and entrepreneurship in the healthcare and wellness space. Hosted by Jeremy Dupont, a successful clinic owner-turned-digital marketing expert, this podcast dives into proven methods for building thriving businesses—from Google Ads and SEO to leveraging AI and streamlining operations. Each week, Jeremy shares lessons learned from his own journey founding, scaling, and exiting a cash-based physical therapy clinic, along with expert interviews and real-world advice you can apply today. Whether you're a solo practitioner, a clinic owner looking to scale, or an entrepreneur with a growth mindset, this podcast is here to help you create more time, location, and financial freedom.

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11/25/2024

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Recent Episodes

July 28, 2026

Ep88 | Why You Can't Scale Your Ads

<h1>Your Google Ads Aren't the Problem. Your Phones Are.</h1> <p>Most clinic owners think their Google Ads stop working because they need better keywords, more budget, or stronger ad copy.</p> <p>Jeremy shares data from over <strong>10,000 paid phone calls across 261 physical therapy clinics</strong> that tells a very different story.</p> <p>The real bottleneck isn't Google.</p> <p>It's what happens after the phone starts ringing.</p> <h2>📌 Episode Topics</h2> <ul> <li>What 10,000+ Google Ads phone calls revealed</li> <li>Why clinics struggle to scale their ad budgets</li> <li>The hidden cost of missed calls from paid traffic</li> <li>How AI phone agents improve Google Ads ROI</li> <li>Why answering the phone is your biggest growth lever</li> </ul> <h2>📊 The Data Behind the Problem</h2> <p>Across 261 physical therapy clinics, Google Ads generated over 10,500 phone calls.</p> <p>More than 2,200 of those calls lasted less than 10 seconds—meaning many prospective patients simply hung up before anyone answered.</p> <p>For roughly one-third of clinics, more than 30% of paid phone calls went unanswered.</p> <p>Every missed call represents a patient your marketing already paid to generate.</p> <h2>📈 Why Ad Budgets Plateau</h2> <p>Many clinic owners assume they need better ads when growth slows.</p> <p>In reality, Google is often doing its job.</p> <p>The ads generate phone calls.</p> <p>The phone simply isn't getting answered.</p> <p>Until that problem is solved, increasing your ad budget usually creates more missed opportunities—not more patients.</p> <h2>🤖 AI Phone Agents Increase ROI</h2> <p>An AI phone agent answers every call your staff can't.</p> <ul> <li>Answers calls 24/7</li> <li>Books discovery calls automatically</li> <li>Handles after-hours inquiries</li> <li>Captures messages and follow-up requests</li> <li>Helps your front desk instead of replacing it</li> </ul> <p>The result is more booked evaluations and significantly better returns on every advertising dollar you spend.</p> <h2>📈 The Takeaway</h2> <p>If you're investing in Google Ads, your first priority shouldn't be increasing your budget.</p> <p>It should be making sure every call gets answered.</p> <p>Fixing your phones is often the fastest way to improve your marketing ROI.</p> <h2>🎥 More Free Resources</h2> <p>Want more free marketing strategies for cash-based physical therapy clinics?</p> <p>Subscribe to our <a href= "https://www.youtube.com/@physical.therapy.marketing" target= "_blank" rel="noopener noreferrer">Physical Therapy Marketing YouTube Channel</a> for weekly videos covering Google Ads, SEO, AI, patient acquisition, CRM systems, and practice growth.</p> <p>If you're ready to generate more patients and improve your marketing systems, these free resources are a great place to start:</p> <ul> <li>☎️ <a href= "https://join.thepatchsystem.com/free-ai-phone-agent" target= "_blank" rel="noopener noreferrer">Get a Free AI Phone Agent Built for Your Clinic</a></li> <li>🤖 <a href= "https://join.thepatchsystem.com/ai-admin-free-training" target= "_blank" rel="noopener noreferrer">Free AI Admin Training</a></li> <li>📈 <a href="https://thepatchsystem.com/free-google-ads-audit" target="_blank" rel="noopener noreferrer">Free Google Ads Audit</a></li> </ul>

July 21, 2026

Ep87 | Thoughts On Staying Focused

<h1>The Biggest Mistake Clinic Owners Make When They Plateau</h1> <p>Every clinic owner eventually hits a plateau.</p> <p>Maybe it's at $15K per month. Maybe it's $50K. Maybe it's $100K.</p> <p>The number doesn't matter.</p> <p>What matters is what you do next.</p> <p>In this episode, Jeremy explains why most clinic owners mistake a plateau for a sign to pivot, when it's actually a sign to double down.</p> <h2>📌 Episode Topics</h2> <ul> <li>Why every clinic eventually plateaus</li> <li>The dangerous temptation of "shiny object syndrome"</li> <li>The mindset shift that separates growing clinics from stagnant ones</li> <li>Jeremy's biggest business regret</li> <li>A simple framework for deciding whether to pivot or stay focused</li> </ul> <h2>🧠 Plateaus Aren't the Problem</h2> <p>When growth slows down, most entrepreneurs immediately look for something new:</p> <ul> <li>An online course</li> <li>A new revenue stream</li> <li>Passive income</li> <li>The next exciting opportunity</li> </ul> <p>Jeremy argues that's usually the wrong move.</p> <p><strong>A plateau isn't a signal to change businesses.</strong></p> <p><strong>It's a signal to execute better.</strong></p> <h2>🚀 Growth Usually Looks Boring</h2> <p>The next level of growth rarely comes from a brand-new idea.</p> <p>It usually comes from doing more of what already works:</p> <ul> <li>Hiring your next staff PT</li> <li>Improving your systems</li> <li>Adding another location</li> <li>Becoming a better leader</li> </ul> <p>Those aren't flashy.</p> <p>But they're what build valuable businesses.</p> <h2>📖 Jeremy's Biggest Business Lesson</h2> <p>Jeremy shares a personal story about building Ripple into a successful multi-provider clinic before shifting his attention toward marketing.</p> <p>While that decision eventually led to Patch, he also reflects on what staying fully focused on the clinic could have become.</p> <p>His takeaway:</p> <p><strong>Focus compounds.</strong></p> <p>Distractions divide momentum.</p> <h2>✅ The Plateau Test</h2> <p>Before chasing your next idea, ask yourself three questions:</p> <ol> <li>Does this grow the business I already have, or compete with it?</li> <li>Am I pursuing this because it's the right move, or because the real work is hard?</li> <li>What happens if I simply keep executing this same business for the next five years?</li> </ol> <p>Most of the time, the boring answer is the right one.</p> <h2>📈 The Takeaway</h2> <p>If your clinic is working, don't abandon it because growth slowed down.</p> <p>Double down.</p> <p>Build the team.</p> <p>Improve the systems.</p> <p>Stay focused long enough for compounding to do its job.</p> <h2>🎥 More Free Resources</h2> <p>Want more free marketing strategies for cash-based physical therapy clinics?</p> <p>Subscribe to our <a href= "https://www.youtube.com/@physical.therapy.marketing" target= "_blank" rel="noopener">Physical Therapy Marketing YouTube Channel</a> for weekly videos covering Google Ads, AI, patient acquisition, CRM systems, and practice growth.</p> <p>If one of your growth goals is building better systems instead of chasing new opportunities, these free resources are a great place to start:</p> <ul> <li>🤖 <a href= "https://join.thepatchsystem.com/ai-admin-free-training" target= "_blank" rel="noopener noreferrer">Free AI Admin Training</a></li> <li>☎️ <a href= "https://join.thepatchsystem.com/free-ai-phone-agent" target= "_blank" rel="noopener noreferrer">Get a Free AI Phone Agent Built for Your Clinic</a></li> <li>📈 <a href="https://thepatchsystem.com/free-google-ads-audit" target="_blank" rel="noopener noreferrer">Free Google Ads Audit</a></li> </ul>

July 14, 2026

Ep86 | The One Trick That Books 95% of 'I Need to Check My Insurance' Calls

<h1>How to Handle the "I Need to Check My Insurance" Objection</h1> <p>If you're a cash-based physical therapy clinic owner, you've heard it before:</p> <p>"Everything sounds great... I just want to check my insurance first."</p> <p>Most clinic owners hear that as a "no."</p> <p>Jeremy explains why it's actually one of the easiest objections to overcome when you know how to remove the friction instead of trying to sell harder.</p> <h2>📌 Episode Topics</h2> <ul> <li>Why "I need to check my insurance" usually isn't about money</li> <li>The biggest mistake clinic owners make on discovery calls</li> <li>How to remove friction instead of overcoming objections</li> <li>Why discovery calls should stay with the clinic owner</li> <li>The simple system Jeremy used to book 95% of discovery calls</li> </ul> <h2>🧠 It's Not Really About Insurance</h2> <p>When patients say they need to check their insurance, they usually aren't rejecting your services.</p> <p>They're looking for an easy way to pause the conversation.</p> <p>Jeremy explains that most people never actually call their insurance company. They get busy, put it off, and often delay treatment for months.</p> <h2>✅ Remove the Friction</h2> <p>Instead of asking patients to do more work, Jeremy recommends doing the work for them.</p> <p>Using tools like Reimbursify (or similar insurance verification platforms), clinics can estimate a patient's benefits and explain their options before the first appointment.</p> <p>The conversation shifts from:</p> <ul> <li>"Go check your insurance."</li> </ul> <p>to:</p> <ul> <li>"We'll take care of that for you."</li> </ul> <p>That simple shift dramatically increases booked evaluations.</p> <h2>📞 Why Discovery Calls Matter</h2> <p>Jeremy shares that discovery calls are some of the highest-leverage conversations inside a cash practice.</p> <p>Rather than delegating them too early, clinic owners should master these conversations themselves before handing them off.</p> <p>Great marketing gets people to book the call.</p> <p>Great discovery calls turn those leads into patients.</p> <h2>📈 The Takeaway</h2> <p>Objections aren't always rejections.</p> <p>Most of the time they're simply friction.</p> <p>The clinics that remove friction instead of increasing pressure consistently convert more evaluations and build more trust with prospective patients.</p> <h2>🤖 Let AI Book More Discovery Calls</h2> <p>Patch's AI employees automatically follow up with new and lost leads, answer common questions, and help schedule more discovery calls for your clinic.</p> <p>👉 <a href="https://thepatchsystem.com/ai" target="_blank" rel= "noopener noreferrer">Learn more about Patch AI</a></p> <p>Or watch the <a href= "https://join.thepatchsystem.com/ai-admin-free-training" target= "_blank" rel="noopener noreferrer">free AI Admin training</a> to see exactly how clinics are using AI to automate follow-up and book more patients.</p> <h2>🎥 More Free Resources</h2> <p>Want more free marketing strategies for cash-based physical therapy clinics?</p> <p>Subscribe to our <a href= "https://www.youtube.com/@physical.therapy.marketing" target= "_blank" rel="noopener noreferrer">Physical Therapy Marketing YouTube Channel</a> for weekly videos covering Google Ads, AI, patient acquisition, CRM systems, and practice growth.</p>

88 total episodes available

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What is Jeremy on Marketing Podcast?: Jeremy on Marketing Podcast is your go-to resource for actionable strategies and insights on growing and scaling your business, with a focus on digital marketing and entrepreneurship in the healthcare and wellness space. Hosted by Jeremy Dupont, a successful clinic owner-turned-digital marketing expert, this podcast dives into proven methods for building thriving businesses—from Google Ads and SEO to leveraging AI and streamlining operations.

Each week, Jeremy shares lessons learned from his own journey founding, scaling, and exiting a cash-based physical therapy clinic, along with expert interviews and real-world advice you can apply today. Whether you're a solo practitioner, a clinic owner looking to scale, or an entrepreneur with a growth mindset, this podcast is here to help you create more time, location, and financial freedom.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Information about guest appearances is not available.

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