JUST Branding

About JUST Branding

The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands. Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands. The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience. ABOUT JACOB CASS Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative (http://justcreative.com/), an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy. He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding. For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries. ABOUT MATT DAVIES Matt (https://www.mrmattdavies.me/) is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.

Publisher

JUST Branding - by Jacob Cass & Matt Davies

Category

arts

Language

en

Explicit

No

First episode

11 Apr 2020

Latest episode

3 Oct 2026

Latest episodes

45 of 146 episodes have a transcript.

1. 

   3 Oct 2026TRANSCRIPT

   S08.EP16 - Does Purpose Really Sell? The TOMS Story with Justin Herber

   Former TOMS brand leader Justin Herber discusses how the company's purpose-driven "One for One" model achieved commercial growth and became a cultural movement.

2. 

   17 Sept 2026TRANSCRIPT

   S08.EP15 — Customer Experience Psychology: How to Build a Memorable Brand with Si Elliott

   Host Jacob Cass interviews customer experience expert Si Elliott about the psychology of memorable brands, revealing how behavioral science builds stronger customer relationships.

3. 

   31 Aug 2026TRANSCRIPT

   Brands, Bots, Buyers: How AI Is Changing Brand Choice with Asha Parmar

   In this interview, hosts Jacob Cass and Matt Davies explore with Asha Parmar how AI actively shapes consumer choices, compressing the customer journey and redefining brand loyalty.

Inside a recent episode

S08.EP16 - Does Purpose Really Sell? The TOMS Story with Justin Herber

Published 3 Oct 2026 · Transcript excerpt

[…] What are your non-negotiables? Why should people believe you? And then that starts to build a real basis for a belief-led brand, right? The clarity and conviction is where it starts. So a lot of that is, editing out and sacrificing and just getting clear on what your non-negotiables are. And then within that too, knowing what you stand against, right? And it doesn't often have to be a competitor. It could be things like apathy or it could be about industrial agriculture. But as long as you can frame up what you stand for and be clear on that, then you can animate your team around those principles, right? […]

Who has been a guest on JUST Branding

Names identified in recent episode analyses. Showing up to five guests.

• Justin Herber
• Si Elliott
• Asha Parmar
• Park Howell
• Ekaterina Solomeina

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

38,655

Score snapshot 15 Sept 2025

Apple Podcasts (US)

4.8 / 5

47 ratings

Spotify

4.8 / 5

34 ratings

Podcast Authority Score: 71 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

76

Social presence

0

YouTube

72

Engagement

92

Contact JUST Branding

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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Questions about JUST Branding