Candid sales and marketing insight for the lawn care and landscaping industry. Hosted by Chris Heiler and Chad Diller of Landscape Leadership, a digital marketing and sales agency for lawn and landscape industry companies.
Landscape Leadership Podcast
Claim This Podcastby Chad Diller
56 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
50
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality34
Social0
YouTube86
Engagement81
Podcast Overview
Candid sales and marketing insight for the lawn care and landscaping industry. Hosted by Chris Heiler and Chad Diller of Landscape Leadership, a digital marketing and sales agency for lawn and landscape industry companies.
Language
🇺🇲
Publishing Since
10/28/2014
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50
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality34
Social0
YouTube86
Engagement81
8
Excellent Areas
1
Good Performance
10
Growth Opportunities
excellent
Episode Length
32 minutes
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good
iTunes Tags
7.2/10
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Every 80 days
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Recent Episodes
June 17, 2026
SWAG is Dead: Rethinking Landscaping Business Development
<p dir="ltr">If you're trying to win property managers, builders, and high-value landscape clients with cookies, brochures, golf balls, and generic swag, you're probably blending in with everyone else.</p> <p dir="ltr">In this episode, Mark Stern shares why the future of business development isn't about doing more outreach; it's about creating memorable experiences that prospects actually want to engage with.</p> <p dir="ltr">Mark Stern, founder of Custom Box Agency, joins Chad Diller to discuss how landscape companies can differentiate themselves in a crowded marketplace. Instead of relying on traditional sales tactics and promotional items that quickly get forgotten, Mark explains how intentional customer experiences, physical touchpoints, and strategic storytelling can help companies stand out.</p> <p dir="ltr">The conversation explores the psychology behind what people keep, why most business development efforts fail to create meaningful connections, and how combining physical and digital experiences can create stronger relationships with prospects. Mark also shares practical examples of how businesses can become trusted advisors rather than just another vendor competing for attention.</p> <h3 dir="ltr">Key Discussion Points</h3> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why most promotional swag gets ignored</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The difference between effort and intentionality</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How to create memorable customer experiences</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The psychology behind the products people keep</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Building authority before asking for a meeting</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Combining physical and digital touchpoints</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why strategic partners outperform transactional vendors</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The importance of multiple touchpoints in sales</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Using customer stories to build trust</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How to become the comparison point in your market</p> </li> </ul> <p> </p>
April 13, 2026
Marketing Secrets Revealed w/ Account Managers James, Drew, & Kyle
<p dir="ltr">Lawn care, landscaping, and tree service companies focus on what a marketing agency does…but overlook who is actually doing the work. That mistake can cost you years of wasted budget and stalled growth.</p> <p dir="ltr">In this episode, we pull back the curtain on the role of account managers at Landscape Leadership and explain why the people managing your marketing strategy can make or break your results. Our team shares real-world insights from sales, operations, and multi-market campaign experience, and how that translates into better leads, stronger relationships, and long-term growth.</p> <p dir="ltr">If you're hiring (or currently working with) a marketing partner, this episode will change the questions you ask…and the expectations you should have.</p> <h3 dir="ltr">Key Discussion Points</h3> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why your account manager matters more than your marketing strategy</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How real field experience improves marketing performance</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The impact of geography and seasonality on campaign success</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why too many decision-makers can derail your marketing</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How to simplify complex marketing data into actionable insights</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The importance of proactive strategy vs. reactive execution</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">When and how to pivot marketing plans mid-season</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The advantage of having one integrated marketing partner</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Common mistakes contractors make before increasing marketing spend</p> </li> </ul> <p> </p>
March 12, 2026
Marketing Your Way Out of the Green Industry Commodity Trap
<p dir="ltr">Many landscaping companies struggle to stand out in crowded markets and end up competing on price. In this episode, Chad sits down with Lex Mason from WeatherMatic to discuss how companies can reposition themselves, narrow their focus, and build a more profitable business.</p> <p dir="ltr">Lex shares how WeatherMatic evolved from a traditional irrigation manufacturer into a technology and solutions company and the lessons contractors can apply to their own businesses. They break down practical strategies for niching down, choosing the right clients, and escaping the commodity trap.</p> <p dir="ltr">If you're a contractor trying to grow, simplify operations, or increase margins, this episode offers clear steps you can start implementing today.</p> <h3 dir="ltr">Key Discussion Points</h3> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why landscaping companies become commodities and how to avoid it</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The power of niching down in the green industry</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How WeatherMatic repositioned its entire business</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why customer experience and onboarding matter more than sales</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Structuring pricing and billing around how your clients get paid</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How to identify and focus on your ideal client profile (ICP)</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why firing the wrong clients can accelerate growth</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The importance of defining your company's core proficiency</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why maintenance divisions create stability and profitability</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">A simple A/B/C framework for evaluating your client list</p> </li> </ul> <p> </p>
56 total episodes available
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Deep-dive analytics for Landscape Leadership Podcast
Frequently asked questions
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- What is Landscape Leadership Podcast?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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