Are you hungry for more clients? Tired of wasting time (and money) on marketing that doesn’t work? This podcast serves up real-world tips and proven digital marketing strategies that actually drive results for law firms. Hosted by Gyi Tsakalakis and Conrad Saam—two legal marketing pros who’ve been in the trenches. You’ll get practical advice on client acquisition, website teardowns, and what’s actually working for lawyers today—all with a touch of mirth. Congratulations, you found it—THE podcast for lawyers who want to grow their practice! So, if you’re ready to take your business to the next level, pull up a seat and dig in with Lunch Hour Legal Marketing.

Lunch Hour Legal Marketing
Claim This Podcastby Legal Talk Network
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Podcast Overview
Are you hungry for more clients? Tired of wasting time (and money) on marketing that doesn’t work? This podcast serves up real-world tips and proven digital marketing strategies that actually drive results for law firms. Hosted by Gyi Tsakalakis and Conrad Saam—two legal marketing pros who’ve been in the trenches. You’ll get practical advice on client acquisition, website teardowns, and what’s actually working for lawyers today—all with a touch of mirth. Congratulations, you found it—THE podcast for lawyers who want to grow their practice! So, if you’re ready to take your business to the next level, pull up a seat and dig in with Lunch Hour Legal Marketing.
Language
🇺🇲
Publishing Since
2/26/2015
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Recent Episodes

July 22, 2026
Should lawyers pause their ads for the mid-terms?
This election season is bringing a major hike in ad rates. What’s a lawyer to do? Later, service and gifts give every member of your law firm the opportunity to level up client experiences. ----- Massive political ad spends are pushing expenses higher than ever in the lead-up to November 6, impacting your branded advertising economics both online and off. Do you need to make changes to your firm’s marketing campaigns? Should you take a break from branded advertising or push through? Conrad and Gyi debate tactical options to help you make informed decisions with your advertising budget. And, if you do decide to cut back on digital media buys, where are those extra marketing dollars going to go? A gift budget is an excellent way to help your team members get involved in marketing. The guys explain how gifting promotes a more thoughtful mindset, helping your team connect more deeply with clients and creating opportunities to build affinity for your law firm. The News: Depending on where you’re located—Elections advertising spend for 2026 expected to reach record high, outpacing presidential years. Local positioning in action, folks: Michigan roofer bets on community over private equity. Imaging running a carefully worded ad just to have an AI summary screw it all up. Thanks, Google…bleh. – Google tests AI-generated summaries in Search ads And, here’s a real life example from Darcy Burk. Shout out to Michigan Auto Law for this cool campaign: Get Up To $3,000 Free. How do we teach young lawyers to function in an AI world without relying on AI in the learning process? – UChicago Law Unveils New AI Strategy Make Summer More Fun: Come see us in Nashville 8/11-8/13 at the LHLM Super Summit! Listen Next: Mindful Gifting || Resolutions Past and Future Connect: Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM In This Episode 00:00 Intro & The Trophy Story 03:05 News: Election Ad Spend Record Highs 03:40 News: Local Positioning Lessons from a Roofer 05:35 News: Google Testing AI Summaries in Ads 06:19 News: Michigan Auto Law Campaign Shout-out 07:13 News: UChicago Law’s New AI Strategy 09:43 Should Lawyers Pause Ads During Mid-terms? 11:15 Strategy: Location-Specific Ad Planning 13:16 The Debate: Branding Consistency vs. Ad Spend 15:52 Direct Response vs. Brand Awareness 23:18 Employee Gifting Programs for Law Firms 27:10 Logistics: Using Gifting Platforms 28:32 The Power of Personalized Client Gifts 31:40 Incentivizing Employee Engagement 34:10 Operationalizing Marketing Efforts 38:34 Aligning Firm Growth with Staff Goals

July 15, 2026
Grassroots Marketing the Earley Way: How This Attorney Punches Above His Weight in The Big City
Host Conrad and attorney Chris Earley discuss his "centipede method" for hyperlocal marketing and brand building in competitive markets.

July 8, 2026
Serving Up Super Summit FOMO
Host Gyi Tsakalakis and Co-host Conrad Saam discuss strategies for leveraging AI and identifying agency pitfalls, offering insights from past summits to encourage attendance.
200 total episodes available with 85 transcripts
Recent guests on Lunch Hour Legal Marketing
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Chris Earley
Guest
Mary Ellen Murrah
Guest
Kerri Coby White
Guest
Leah Miller
Guest
Josh Porte
Guest
Rob Bordonaro
Guest
Jonathan Hawkins
Guest
Chad Dudley
Guest
Ted DeBettencourt
Guest
Ryan McKeen
Guest
Marisa Rua
Guest
Rich Ruohonen
Guest
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Frequently asked questions
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- What is Lunch Hour Legal Marketing?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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