Medspa Unlocked

About Medspa Unlocked

Unlock the blueprint to building, scaling, and operating a highly profitable medical spa with Ashley James (AJ), one of the most highly sought aesthetic practice consultants in the nation. AJ is an aesthetic business strategist, and Founder & CEO of DermAesthetic Consulting Group (DAC GROUP). With 25+ years in the aesthetic industry and a proven track record of launching and scaling hundreds of practices into 7 & 8 Figure success stories. AJ brings real-world expertise from owning multiple award-winning practices to advising some of the fastest-growing aesthetic clinics in the country. MedSpa Unlocked is the go-to podcast for medspa owners, aesthetic providers, and entrepreneurs who want to increase revenue, improve patient conversion, and build a scalable, multi-million dollar aesthetic practice. This show dives deep into medical spa growth strategies, aesthetic business development, patient acquisition, consultation conversion, and advanced sales training—giving you the exact frameworks used inside top-performing clinics. Each episode is packed with actionable insights on: How to start a medical spa the right way (business planning, financial forecasting, and launch strategy) Medspa marketing strategies that convert leads into booked consultations Sales mastery and consultation techniques to increase average patient spend and close full treatment plans Operational systems and SOPs to streamline workflows and improve profitability Hiring, training, and building a high-performing aesthetic team Compliance, legal structures (MSO/MSA), and risk management in aesthetics Scaling your practice from startup to multi-location growth Backed by decades of hands-on experience, AJ and her team share proven systems, real case studies, and performance-driven strategies that consistently help practices increase revenue by 30%–150%+ while dramatically improving EBITDA. If you’re searching for how to grow your medspa, increase revenue per patient, improve consultation conversion rates, and build a sustainable, scalable aesthetic business, this podcast is your roadmap. Visit us at http://dermaestheticconsulting.com!

Publisher

Ashley James, Founder and CEO of DermAesthetic Consulting

Category

business · business · business

Language

en

Explicit

Yes

First episode

30 Jun 2021

Latest episode

29 Sept 2026

Latest episodes

17 episodes in the feed.

1. 

   29 Sept 2026

   Season 3. Episode 2- WIth Special Guest Marcelle Pick, NP- Beyond Botox-Why Functional Medicine, Hormones and Longevity are the Future of Aesthetic

   Beyond Botox: Why Functional Medicine, Hormones & Longevity Are the Future of Medical Aesthetics — with Marcelle Pick, NP In this powerful episode of MedSpa Unlocked, host Ashley James sits down with Marcelle Pick, NP, a pioneer in functional medicine and women's health whose career spans four decades. Marcelle began exploring what would eventually become functional medicine as early as the 1980s, long before gut health, adrenal health, personalized medicine, hormone optimization, and lon...

2. 

   25 Aug 2026

   Season 2. Episode 10- Stop Throwing Money Into a Leaky Bucket

   In this episode of MedSpa Unlocked, Ashley James breaks down one of the most common—and costly—mistakes aesthetic practice owners make when revenue begins to stall: assuming the answer is more marketing, more promotions, and more leads. The reality? If your practice is already generating inquiries, booking consultations, and bringing patients through the door—but those patients aren't converting into comprehensive treatment plans, rebooking, or returning consistently—adding more leads may sim...

3. 

   18 Aug 2026

   Season 2, Episode 9-- With Special Guest Cameron Hemphill- AI, Emerging Technology & Aesthetic Practice Marketing: What Every Medspa Owner Needs to Know Now

   DermAesthetic Consulting Group Website Click HereScale with Medspa Business Builder, Click Here In this final episode of Season 2 of Medspa Unlocked, Ashley James digs deep into AI, Marketing & the Future of Your Aesthetic Practice. AI and emerging technology are rapidly changing the way aesthetic practices market, sell, communicate with patients, and operate—and the practices that learn how to leverage these tools now will have a serious competitive advantage. In this episode of M...

4. 

   12 Aug 2026

   Season 2, Episode 8-With Guest Audrey Neff- Beyond Marketing: The New Rules of Medspa Growth

   Featuring Audrey Neff, CMO of Aviva Aesthetics, Global Speaker & Aesthetic Industry KOL Marketing a medical spa in 2026 is no longer about simply running ads, posting on Instagram, or generating more leads. The practices winning today are building connected growth engines—where marketing, trust, conversion, retention, systems, and leadership all work together. In Season 2, Episode 8 of Medspa Unlocked, host Ashley “AJ” James sits down with Audrey Neff, Chief Marketing Officer of Aviva Aes...

5. 

   15 Jun 2026

   Season 2. Ep 6: The KPI Blueprint: Why Medspas Stay Stuck, And How To Scale Profitability to 1M, 5M and Beyond

   About Your Host: Ashley James Ashley James is the Founder & CEO of DermAesthetic Consulting Group, creator of the Convert More Consults™ sales system, host of MedSpa Unlocked, bestselling author of The MedSpa Growth Formula, and one of the most sought-after medspa growth consultants in the industry. With more than 25 years of experience owning, operating, scaling, and consulting for aesthetic practices, Ashley has helped launch and scale aesthetic businesses nationwide through prove...

6. 

   10 Jun 2026

   Season 2. Ep. 5 Medspa Hiring & Compensation: Skills, Performance and Retention

   Want to work with Ashley James? Schedule your Strategy Call Today DermAesthetic Consulting Website Scale your Medspa with Business Builder: Free Trial of Business BuilderYour payroll can either power your growth or quietly bankrupt your med spa, and the difference often comes down to how you hire and how you pay. We get blunt about why staffing in medical aesthetics is nothing like staffing a hospital: your providers are expected to deliver great outcomes and also conver...

7. 

   5 Jun 2026

   Season 2 .Ep. 4 Med Spa Marketing That Actually Works

   What Every MedSpa Owner Needs to Know About Growth Marketing with Guest Rick Diaz Bad marketing advice can cost a med spa months of momentum and tens of thousands in wasted spend, especially when you are new and trying to “just get patients in the door.” AJ sits down with Rick Diaz of Tier 3 Media to get brutally practical about what works in med spa marketing, what fails quietly, and what’s just a shiny hook designed to separate you from your budget. In this episode of MedSpa Unlocked, Ashle...

8. 

   11 May 2026

   Season 2 Ep. 3 | New Medspa Location Construction Planning and Hidden Costs

   Construction is where many med spa visions either come to life—or quietly fall apart. In this episode, Ashley James breaks down what really happens behind the scenes of a med spa build-out, and why entering a lease or construction phase without a strategic plan can cost you hundreds of thousands before you ever open your doors. In Season 2, Episode 3- Ashley walks through the real numbers behind build-out costs, explaining how tenant improvement (TI) dollars are often misunderstood—and how “f...

9. 

   29 Apr 2026

   Season 2 Ep.2 | The Real Expense of Starting a New Medical Spa

   Many aesthetic entrepreneurs underestimate what it takes to launch—and run out of money before they ever become profitable. AJ pulls back the curtain on what it really takes to build a scalable, sustainable medical spa business, emphasizing that success in aesthetics isn’t about guesswork—it’s about strategy, structure, and financial precision.If you’re planning to open a medical spa, aesthetic practice, or wellness clinic, this episode could save you hundreds of thousands of dollars—and pote...

10. 

    26 Apr 2026

    Season 2 Ep. 1, Part 2 | SBA Funding For Med Spa Startups

    MedSpa Unlocked – Season 2, Episode 1 (Part 2) MedSpa Funding, SBA Loans & How to Scale a Medical Spa the Right Way In Part 2 of the Season 2 premiere of MedSpa Unlocked, Ashley James—CEO of DermAesthetic Consulting Group (DAC GROUP) and one of the most sought-after aesthetic practice consultants, sales trainers, and growth strategists in the industry—dives deep into MedSpa Funding, SBA Loans Medical Spa strategies, and how to build a profitable, scalable business from day one. Joining he...

11. 

    25 Apr 2026

    Season 2 Ep. 1 | The Financial Blueprint Every Medical Spa Needs to Scale

    In the Season 2 premiere of MedSpa Unlocked, Ashley James—Founder & CEO of DermAesthetic Consulting Group (DAC GROUP)—sets the tone for an entire season focused on what most medical spa owners get wrong from the very beginning: financial planning and business structure. Drawing from over 24 years in the medical spa and aesthetic practice industry—and firsthand experience launching and scaling multiple clinics—Ashley shares the raw truth about her first practice: no financial plan, constan...

12. 

    5 Aug 2021

    Season 1 Ep. 6 | The male customer

    The male customer Male aesthetic client and industry trends. We talk about why every medspa needs to offer service for me, what those services are and why men are loyal customers. We also discuss how to properly market to the male client as well as sales strategies during the consultation process. www.dermaestheticconsulting.com Support the show For more information about DermAesthetic Consulting Group or to schedule a FREE introductory call, with age visit our web...

13. 

    29 Jul 2021

    Season 1 Ep. 5 | Fortune is in the Follow Up

    Fortune in the follow up On this episode we discuss why the fortune is in the follow up within your medical spa. How and when to follow up with your customers and why following up can grow your revenue. www.dermaestheticconsulting.com Support the show For more information about DermAesthetic Consulting Group or to schedule a FREE introductory call, with age visit our website http://dermaestheticconsulting.com/ @dermaesthetic_consulting @ashleyjames_dacgroup T...

14. 

    22 Jul 2021

    Season 1 Ep. 4 | The Number One Thing Medspa Owners Should Invest In

    Number one thing owners should invest in. On this episode we discuss ways to increase revenue. Sales strategies and sales training and why is the number way to grow your medspa business. We discuss key characteristics for your front office staff, effective consultation strategies and how to effectively convert leads into customers that want to purchase with your business. www.dermaestheticconsulting.com Support the show For more information about DermAesthetic Con...

15. 

    15 Jul 2021

    Season 1 Ep. 3 | How much advertising does your medical spa need?

    How much advertising do you need? We dive in deep to medspa advertising. How much should you invest and what type of return should you expect. We also discuss the number one area that owner lose money and why lead conversion is the most important employee skill you want your staff to excel in. Website www.dermaestheticconsulting.com Support the show For more information about DermAesthetic Consulting Group or to schedule a FREE introductory call, with age visit our web...

16. 

    7 Jul 2021

    Season 1 Ep. 2 | Why medical spas fail part two

    Why medical spas fail party two | Compliance and Laws We talk about medspa compliance and the rules and regulations surrounding the industry. Aj talks about her personal experience with competitors and why it’s so important to know the laws and regulations and how to protect yourself. We also talk about staffing issues and what owners should look for in finding the right staff and why having a medical director is so important and what do doctors need to know if they want ...

17. 

    30 Jun 2021

    Season 1 Ep. 1 | Podcast kickoff | Dr. Lisa and AJ share why Medspas fail

    Dr. Lisa and Aj share why why Medspas fail. Dr. Lisa and AJ talk about how they got into the aesthetic industry and what their experiences are. On this episode we discuss medspa business statistics and why medical spas fail Part One: We outline the key things that cause medical spas to fail and how to properly plan to ensure success when you first open. What services you should offer, when to invest in expensive equipment and how much cash you need to plan for prior t...

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Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.5 / 5

8 ratings

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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