MSP Heroes Podcast
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Podcast Overview
<p>Ready to take your MSP to the next level? Lets get your MSP going with insider tips and tricks from your host Harrison Baron and guests from around the world that have incredibly successful MSPs so we can learn together.</p>
Language
🇺🇲
Publishing Since
5/15/2024
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Recent Episodes
July 10, 2026
How MSPs Turn Hidden Network Data Into Real Dollars $$$$
<p><span style="background-color: rgba(255, 255, 255, 0.1);">Most MSPs are sitting on money they cannot see. In this second sit down with Thomas from Landeeper, we break down a survey of 88 MSPs and how they turn raw network data into real revenue: about $3,000 saved per new client, close to $80,000 a year in help desk savings, and 35 hours back on scoping and onboarding. Nearly 89 percent found more assets than expected, including decommissioned servers still quietly running. We cover how that data closes deals, how Landeeper pushes to your PSA for cleaner billing, and two features to watch: an AI dashboard that flags shadow AI, and the new Traffic Sensor. Subscribe for more on scaling your MSP. Links to Landeeper and the first interview are below.</span></p>
July 10, 2026
How to Know What Your MSP Is Actually Worth Right Now (EBITDA)
<p><span style="background-color: rgba(255, 255, 255, 0.1);">Most MSP owners have no idea what their business is actually worth. In this video I break down the one number that drives your whole valuation: EBITDA. That stands for earnings before interest, taxes, depreciation, and amortization. I walk you through the math step by step, show you a real example, and explain adjusted EBITDA so you can add back owner pay, one time costs, and personal expenses to raise your number. Whether you plan to sell soon or you are years away, knowing your worth protects you from a lowball offer and shows you which levers to pull to grow. Multiples are coming in the next video, so make sure you subscribe. Want more free help growing your MSP? Head to growth-generators.com for battle cards, cheat sheets, objection handling guides, business plans, and more. And through the end of July, my book is on sale for $17.76 to celebrate the 250th anniversary of the United States, on Amazon and the website. If you have read it, a five star review means the world. I am trying to hit 50 by the end of the year.</span></p>
July 10, 2026
$2,500 Booth and 5 Hot Leads Was the Dental Convention Worth It
<p><span style="background-color: rgba(255, 255, 255, 0.1);">Most MSPs waste thousands at trade shows and walk away with nothing. In this video, I take you behind the scenes of a real dental industry convention in Bar Harbor, Maine, so you can see what a well-run show actually looks like, and what to do when it does not go perfectly.</span></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">I am joined by Mike, one of my MSP Heroes clients who went all in on the dental vertical. His story is what happens when an MSP stops trying to serve everyone and starts dominating one niche. This convention is a live case study in that exact strategy.</span></p><p><br></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">We cover table placement, what questions to ask event hosts before you commit, how to use the night-before networking to warm up conversations for the main day, and why good donuts beat cold outreach every time. We also get into booth setup, after-hours networking, and how to follow up so the money you spent does not die in a spreadsheet.</span></p><p><br></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">This show had lower attendance than last year, but we still walked away with five solid leads and a full lead list. If two of those close, the event pays for itself and earns us a seat next year. That is how you think about convention ROI.</span></p><p><br></p><p><span style="background-color: rgba(255, 255, 255, 0.1);">If you are still grinding at general networking groups and wondering why growth feels slow, this one is for you. Drop a comment if you want more content like this. I have another trip coming up.</span></p>
537 total episodes available
Recent guests on MSP Heroes Podcast
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Christina Klene
Guest
Martin
Guest
Harrison Baron
Guest
Scott Riley
Guest
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Frequently asked questions
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- What is MSP Heroes Podcast?
<p>Ready to take your MSP to the next level? Lets get your MSP going with insider tips and tricks from your host Harrison Baron and guests from around the world that have incredibly successful MSPs so we can learn together.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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