要想成為一個好PM，除了本身專業領域（Domain knowledge）要有深度之外，還要隨時不斷地強化知識的廣度，尤其在忙碌的工作與生活當中，所獲取的可能是碎片化的知識，無法有效地汲取及運用於工作上，藉此提升自己的專業能力。「讀書」應該是短期內PM比較快速可以達成的目標。 歡迎收聽「讀書通」的【PM讀書會】，本單元由PM大叔主持，每集約5-8分鐘，讓您快速掌握一本書的框架及要點。 合作請聯絡：service@pmtone.com 喜歡大叔的節目，別忘了贊助大叔一杯咖啡：https://p.ecpay.com.tw/8CAE831 -- Hosting provided by SoundOn
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Publishing Since
7/13/2020
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June 28, 2021
喜歡大叔的節目，別忘了贊助大叔一杯咖啡：https://p.ecpay.com.tw/8CAE831 本書作者布蘭特．平維迪克（Brant Pinvidic），獲獎電影導演、資深電視製作人、高階銷售及簡報教練、演說家、熱門播客主持人及《富比世》雜誌專欄作家。布蘭特榮列「好萊塢記者評選實境節目銷售家三十強」，也公認為好萊塢優秀創意銷售達人。 書摘文章：https://km.pmtone.com/the-3-minute-rule/ PM Tone 產品通 社群連結 官方網站：https://www.pmtone.com/ 產品學院：https://km.pmtone.com/ 粉絲專頁：https://www.facebook.com/pmtone365/ 臉書社團：https://www.facebook.com/groups/pm365/ Youtube：http://www.youtube.com/c/PMTone IG：https://www.instagram.com/pmtone_official/ Line帳號：@pmtone 官方信箱：service@pmtone.com
June 21, 2021
喜歡大叔的節目，別忘了贊助大叔一杯咖啡：https://p.ecpay.com.tw/8CAE831 本書的兩位作者丹尼爾‧葛利芬（Daniel Griffin）艾伯特‧范德梅爾（Albert van der Meer）對於「 遊戲化行銷」有豐富的經驗與研究，作者竭盡全力分析動機和心理學理論，提供實際個案研究、故事和原則，同時還附上一套工具箱，讓你自行設計遊戲化解決方案，從而得以與現有、潛在顧客建立更緊密的關係。 書摘文章：https://km.pmtone.com/using-gamification-to-power-up-your-marketing/ PM Tone 產品通 社群連結 官方網站：https://www.pmtone.com/ 產品學院：https://km.pmtone.com/ 粉絲專頁：https://www.facebook.com/pmtone365/ 臉書社團：https://www.facebook.com/groups/pm365/ Youtube：http://www.youtube.com/c/PMTone IG：https://www.instagram.com/pmtone_official/ Line帳號：@pmtone 官方信箱：service@pmtone.com
June 14, 2021
喜歡大叔的節目，別忘了贊助大叔一杯咖啡：https://p.ecpay.com.tw/8CAE831 本書的作者菲爾．羅森維格（Phil Rosenzweig）擁有三十多年的商業及學術界經驗，主要研究領域為全球戰略制定、公司績效表現、跨國企業組織設計等。 書摘文章：https://km.pmtone.com/the-halo-effrct/ PM Tone 產品通 社群連結 官方網站：https://www.pmtone.com/ 產品學院：https://km.pmtone.com/ 粉絲專頁：https://www.facebook.com/pmtone365/ 臉書社團：https://www.facebook.com/groups/pm365/ Youtube：http://www.youtube.com/c/PMTone IG：https://www.instagram.com/pmtone_official/ Line帳號：@pmtone 官方信箱：service@pmtone.com
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要想成為一個好PM，除了本身專業領域（Domain knowledge）要有深度之外，還要隨時不斷地強化知識的廣度，尤其在忙碌的工作與生活當中，所獲取的可能是碎片化的知識，無法有效地汲取及運用於工作上，藉此提升自己的專業能力。「讀書」應該是短期內PM比較快速可以達成的目標。
歡迎收聽「讀書通」的【PM讀書會】，本單元由PM大叔主持，每集約5-8分鐘，讓您快速掌握一本書的框架及要點。
合作請聯絡：service@pmtone.com
喜歡大叔的節目，別忘了贊助大叔一杯咖啡：https://p.ecpay.com.tw/8CAE831
-- Hosting provided by SoundOn
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