
Propel Your Practice
Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design
4.8from 14 ratings
- 339
- Episodes
- 64
- Transcribed
- 14
- Ratings
- Weekly
- Cadence
- 2022
- First episode
- 15K
- YouTube views
About Propel Your Practice
Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online. The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads. Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools. Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers. If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place. New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays. Learn more at: https://propelyourcompany.com/ (https://propelyourcompany.com/)
- Publisher
- Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design
- Category
- business · business · business
- Language
- en
- Explicit
- No
- First episode
- 21 Feb 2022
- Latest episode
- 22 Oct 2026
Latest episodes
64 of 339 episodes have a transcript.

22 Oct 2026TRANSCRIPT
Website Photos and SEO: Stock vs. Unique Images and How Google Ranks Them

20 Oct 2026TRANSCRIPT
Who Really Owns Your Clinic’s Website and Content? 5 Checks Before You Need Them

15 Oct 2026TRANSCRIPT
Preventive Care Marketing Ideas That Bring in Long-Term Patients
Inside a recent episode

Website Photos and SEO: Stock vs. Unique Images and How Google Ranks Them
Published 22 Oct 2026 · Transcript excerpt
[…] Relevance, that your images match the intent of this search query or keyword that's been searched. The quality, that your images are high quality, clear images, and that they're easily able to be viewed. that they're optimized, that you're using descriptive file names and alt text for your images that match what the image actually shows. Here's the thing. The truth is Google values high quality content. The relevance of your image matters more than whether or not it's a stock photo or a unique photo. Google's focus is on quality and relevance. Here's the key takeaway. Google doesn't necessarily care if you are using stock photos or unique photos as long as they are relevant to your audience and truthful. […]
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See plansReach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 15,454
- Score snapshot 15 Sept 2025
- Apple Podcasts (US)
- 5.0 / 5
- 5 ratings
- Spotify
- 4.7 / 5
- 9 ratings
Podcast Authority Score: 78 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 100
- Social presence
- 0
- YouTube
- 72
- Engagement
- 68
Contact Propel Your Practice
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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Questions about Propel Your Practice
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
Does Propel Your Practice take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
64 of 339 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
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