Redefining Outbound

About Redefining Outbound

Sales Signals is a podcast for revenue leaders who don’t just look at data - they act on it. Each episode breaks down the signals shaping modern sales teams through a simple lens: Data. Insight. Action. From misleading metrics to high-impact indicators, we uncover the stories behind the numbers and what decision-makers should do next. If you’re responsible for revenue and want to move beyond dashboards into decisive execution, this show is for you.

Publisher

Cognism

Category

business · business · business

Language

en

Explicit

No

First episode

15 Mar 2023

Latest episode

22 Jul 2026

Latest episodes

113 episodes in the feed.

1. 

   22 Jul 2026

   Thinking on your feet: How improv builds sales confidence, with Dr Alexander McWilliam

   Dr Alexander McWilliam, founder of Improv4Business, joins Shiv in his final episode as host of Sales Signals to unpack why traditional sales presentation training falls flat, and what improv can teach sales teams about handling pressure. From reframing pitches around what the audience actually wants to building the skill of thinking on your feet like a muscle in the gym, this episode covers how sales professionals can stay authentic, adaptable and confident once the script runs out.

2. 

   29 May 2026

   From false signals to real conversation with Naomi Wallis, Senior Business Development Manager at Conran Design Group

   Naomi Wallis shares how modern business development blends signal-led selling with thoughtful human outreach. From engagement tracking and long sales cycles to false intent signals, AI workflows, and the psychology of consultative selling, this episode explores how to cut through noise and build genuine prospect relationships that convert over time.

3. 

   12 May 2026

   The reply rate crisis with Phil Woolley, BDR Lead at G2

   Philip from G2 joins us to unpack why reply rates are declining, how AI-generated "slop" is killing email as a channel, and what smart sellers should be doing instead - from cold calling to LinkedIn InMail.

Who has been a guest on Redefining Outbound

Names identified in recent episode analyses. Showing up to five guests.

• Isa Sher
• Harry Monkhouse
• Chris Ritson

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

2.0 / 5

1 ratings

Spotify

5.0 / 5

6 ratings

Podcast Authority Score: 33 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

43

Social presence

0

YouTube

0

Engagement

60

Contact Redefining Outbound

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.