Where can I listen to this podcast?

This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Retail Media Breakfast Club

Claim This Podcast

by Kiri Masters

285 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Authority

Beta

GoodBased on show quality, social media presence, reviews, charts, and more

Quality100

Social0

YouTube76

Engagement32

Learn more

Podcast Overview

10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.

Language

🇺🇲

Publishing Since

11/27/2024

Visit Website View on Apple Podcasts RSS Feed

🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

Instant mention tracking

Perfect fit!

Unlock The Full Podcast Authority Score Report

See how your podcast performs across key metrics

Podcast Authority

Beta

GoodBased on show quality, social media presence, reviews, charts, and more

Quality100

Social0

YouTube76

Engagement32

Learn more

Excellent Areas

Good Performance

Growth Opportunities

excellent

Publishing Consistency

Every 2 days

Performing excellently!

good

Show Notes Quality

3.0/5

Recommendations available

Unlock the full report to see detailed tips

poor

Episode Thumbnails

Recommendations available

Unlock the full report to see detailed tips

+16 More Metrics

Unlock comprehensive insights including:

• YouTube presence analysis
• Social media reach metrics
• RSS compliance scoring
• Podcast 2.0 features
• Technical standards

What's Included in Your Full Report

Detailed Analytics

Complete breakdown of all 19 authority metrics
Personalized recommendations for each metric
Industry benchmarks and comparisons
Technical RSS feed analysis and compliance scoring

Growth Strategies

Step-by-step action plans for improvement
Quick wins to boost your score immediately
Pro tips from successful podcasters

Get your free podcast insights report

See how your show performs across every key metric

Instant delivery

No spam

Attract Better Guests

High authority scores make your podcast more attractive to industry leaders and influencers who want to appear on credible shows.

Secure Sponsorships

Sponsors look for podcasts with proven authority and engagement. Your score demonstrates your podcast's value to potential partners.

Grow Your Audience

Understanding your strengths and weaknesses helps you make data-driven decisions to expand your listener base effectively.

2 verified contact emails on file for Retail Media Breakfast Club

Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.

See contact details

Recent Episodes

June 26, 2026

Same Words, Different Forks: Recap of eMarketer & Sensor Tower Commerce Media Executive Briefing at Cannes Lions

Fresh from Cannes Lions, I'm unpacking one of the biggest themes that kept surfacing across analyst discussions: retail media's greatest obstacles aren't external — they're internal. While everyone is focused on AI, tariffs, and the next wave of disruption, the conversations I heard pointed somewhere much closer to home. Misaligned organizations, inconsistent measurement, and teams speaking the same language but meaning completely different things may be holding retail media back more than any emerging technology.I also share highlights from an analyst panel featuring Sarah Marzano, Andrew Lipsman, Debbie Aho Williamson and myself. We debated "dark search," AI-assisted shopping, attribution, and whether generative AI is fundamentally changing commerce, or simply accelerating trends that were already underway. If you're trying to understand where retail media is headed next, this episode connects the dots. This episode is sponsored by <a href="https://www.mirakl.com/products/mirakl-ads?utm_medium=3p&utm_source=rmbc&utm_campaign=rmbc&utm_content=newsletter">Mirakl Ads</a> Timeline[01:00] eMarketer's forecast: Retail media surpasses $100 billion, and why slower growth could actually signal maturity.[02:16] The "same words, different forks" analogy explains why brands, retailers, and media teams keep talking past one another.[03:49] I share my perspective on "dark search" and how AI assistants are quietly reshaping product discovery before shoppers ever reach a retailer.[05:25] Andrew Lipsman challenges the "dark search" narrative, arguing the real issue is attribution, not visibility.[07:09] Our debate turns to agentic commerce: Is AI changing shopping behavior or simply improving search?[08:30] Debbie Aho Williamson shares real-world ChatGPT shopping examples and early advertising data that could reshape how retailers think about discovery. Links & Resources<ul><li>Thanks to Sensor Tower for inviting me to speak at this event. You can check out their <a href="https://sensortower.com/product/digital-advertising/retail-media-insights">retail media insghts offering</a> <a href="https://sensortower.com/product/digital-advertising/retail-media-insights">here</a>.</li><li>US retail media <a href="https://www.emarketer.com/content/in-store-retail-media-stuck-system-that-wasn-t-built">passes $100 billion by 2029</a></li><li>eMarketer's <a href="https://www.emarketer.com/content/growing-retail-media-networks-prioritize-measurement-unraveling-complexity">survey of RMN leaders</a>, run with Bain</li><li><a href="https://mediaadsandcommerce.substack.com/p/agentic-commerce-reality-checkmate">Reality Check(mate)</a>, Andrew Lipsman's most recent volley</li><li><a href="https://aiadeconomy.substack.com/p/more-than-1400-brands-have-tested">Sensor Tower numbers</a> on early ChatGPT advertising</li><li>Read my related articles:<ul><li><a href="https://retailmediabreakfastclub.com/the-demons-inside-retail-media-part-1-growth/">The Demons Inside Retail Media, Part 1: GROWTH</a></li><li><a href="https://retailmediabreakfastclub.com/does-dark-search-help-or-harm-retail-media/">Does 'Dark Search' Help or Harm Retail Media?</a></li></ul></li><li>I am sharing comedy skits on Instagram about retail media! Follow along: <a href="https://www.instagram.com/retailmediabreakfastclub/">@retailmediabreakfastclub</a></li><li>Subscribe to Retail Media Breakfast Club's <a href="https://www.retailmediabreakfastclub.com/">daily newsletter</a></li><li>Follow <a href="https://www.linkedin.com/in/kiri-masters/">Kiri Masters on LinkedIn</a></li></ul>

June 25, 2026

When Sam's Club "Connects" With Walmart, What Actually Connects?

When I sat down with Harvey Ma at Cannes Lions this week, I wanted to understand what was really happening behind Walmart’s announcement that it was bringing Walmart Connect, Walmart Connect International, and Sam’s Club’s retail media business into closer alignment. On the surface, it looks like a straightforward consolidation storY. But as Harvey explained, the reality is much more nuanced.In this episode, I unpack what the new Sam’s Club Connect brand means for advertisers, how Walmart and Sam’s Club plan to share technology and measurement capabilities, and why maintaining distinct shopper experiences may be more important than achieving scale. I also explore the surprising differences between Walmart shoppers and Sam’s Club members, and what this tells us about the future of retail media consolidation. This episode is sponsored by <a href="https://www.mirakl.com/products/mirakl-ads?utm_medium=3p&utm_source=rmbc&utm_campaign=rmbc&utm_content=newsletter">Mirakl Ads</a> Timeline00:24 – Walmart announces a major restructuring of its global advertising business, bringing Walmart Connect and Sam’s Club closer together.02:05 – What the launch of Sam’s Club Connect actually means and why “operate separately, increasingly aligned” is the key phrase to understand.03:31 – Harvey explains how Sam’s Club’s deterministic member data creates a unique measurement advantage that can benefit Walmart.04:10 – How Sam’s Club’s experiential retail media expertise—from demos to sampling—could influence Walmart’s broader strategy.06:19 – Harvey shares why the overlap between Walmart shoppers and Sam’s Club members may be much smaller than advertisers assume.07:57 – The biggest misconception about the announcement: why Walmart isn’t trying to create “one blob” of retail media.09:05 – What the Sam’s Club Connect rebrand reveals about retail media consolidation, commerce media networks, and the limits of scale. Links & Resources<ul><li>Follow Harvey Ma, VP & GM, Sam’s Club Connect Retail Media, on <a href="https://www.linkedin.com/in/harveyma8/">LinkedIn</a></li><li>Read my related articles:<ul><li><a href="https://www.forbes.com/sites/kirimasters/2025/03/04/not-a-tax-how-sams-club-is-fixing-retail-medias-trust-problem/">'Not A Tax': How Sam's Club Is Fixing Retail Media's Trust Problem (Forbes)</a></li><li><a href="https://retailmediabreakfastclub.com/sams-club-cracked-the-code-on-in-store-retail-media-heres-how-they-did-it/">Sam's Club Cracked the Code on In-Store Retail Media—Here's How They Did It</a></li><li><a href="https://retailmediabreakfastclub.com/sams-club-bets-big-on-experiential-retail-media/">Sam's Club Bets Big on 'Experiential' Retail Media</a></li><li><a href="https://retailmediabreakfastclub.com/what-if-there-really-are-too-many-commerce-media-networks/">What if there really are too many commerce media networks?</a></li></ul></li><li>I am sharing comedy skits on Instagram about retail media! Follow along: <a href="https://www.instagram.com/retailmediabreakfastclub/">@retailmediabreakfastclub</a></li><li>Subscribe to Retail Media Breakfast Club's <a href="https://www.retailmediabreakfastclub.com/">daily newsletter</a></li><li>Follow <a href="https://www.linkedin.com/in/kiri-masters/">Kiri Masters on LinkedIn</a></li></ul>

June 24, 2026

Cannes Lions 2026 Dispatch: Agentic Media Buying, Retail Media Shakeups, and the Future of Creator Commerce

I’m coming to you once again from Cannes, this time from the PayPal Ads Café on the Croisette. It’s been a whirlwind few days here, not just in terms of meetings and panels, but also the unexpected number of conversations I’m having about my upcoming move from the U.S. back to Australia. Let’s just say the global retail media community has opinions.In today’s dispatch, I’m sharing early signals from Cannes around agentic media buying, retail data infrastructure, and the evolving intersection of creators and retail media. From Walmart’s latest moves with Sam’s Club Connect, to how CPGs are thinking about data lakes and in-store stock accuracy, to the rise of hyper-local creative and 3D digital out-of-home, there’s a lot shaping what comes next for retail media. This episode is sponsored by <a href="https://www.mirakl.com/blog/inside-rakutens-retail-media-evolution-with-symbiosys-and-mirakl?utm_medium=3p&utm_source=rmbc&utm_campaign=rmbc&utm_content=newsletter">Mirakl Ads</a> Timeline[00:00] Kicking off from Cannes: reflections from the PayPal Ads Café and the unexpected reactions to my move back to Australia.[00:45] A preview of tomorrow’s conversation with Harvey Ma from Sam’s Club Connect and Walmart’s broader retail media rebrand and strategy shift.[01:27] Early CPG thinking on agentic media buying, including using data lakes for in-store stock tracking before even applying it to advertising use cases.[03:15] The rise of creator-led retail media strategies: how major retailers like Walmart, Amazon, Target, and Kroger are building creator networks and evolving affiliate models.[06:15] Nestlé, Dollar General, and Big Happy showcase how hyper-local creative, dynamic optimization, and 3D digital out-of-home are reshaping retail media execution.[09:00] Final reflections from Cannes and what I’ll be digging into next, including upcoming interviews and behind-the-scenes conversations. Links & Resources<ul><li>Recent Big Happy announcement on Adweek: <a href="https://www.adweek.com/adweek-wire/big-happy-launches-dynamic-creative-optimization-for-3d-dooh/">Big Happy Launches Dynamic Creative Optimization for 3D DOOH</a></li><li>Subscribe to The CPG Guys podcast on <a href="https://podcasts.apple.com/us/podcast/the-cpg-guys/id1517335575">Apple Podcasts</a></li><li>Follow Nicole Lesinski, Director, eCommerce Strategy @ Nestlé on <a href="https://www.linkedin.com/in/nicole-lesinski-27173020/">LinkedIn</a></li><li>Follow Tony Rogers, CMO @ Dollar General Media Network, on <a href="https://www.linkedin.com/in/tonyrogers1/">LinkedIn</a> </li><li>Follow Gabby Stoller, CRO @ Big Happy, on <a href="https://www.linkedin.com/in/gabby-stoller-b220727/">LinkedIn</a></li><li>Read my related articles:<ul><li><a href="https://retailmediabreakfastclub.com/the-last-mile-of-america-inside-austin-leonards-plan-for-dollar-general-media-network/">The Last Mile of America: Inside Austin Leonard's Plan For Dollar General Media Network</a></li><li><a href="https://retailmediabreakfastclub.com/everyones-going-gaga-over-creators-i-had-some-questions/">Everyone's Going Gaga Over Creators. I Had Some Questions.</a></li><li><a href="https://retailmediabreakfastclub.com/agentic-shopping-might-seem-crazy-so-did-self-service-supermarkets/">Agentic Shopping Might Seem Crazy. So Did Self-Service Supermarkets.</a></li></ul></li><li>I am sharing comedy skits on Instagram about retail media! Follow along: <a href="https://www.instagram.com/retailmediabreakfastclub/">@retailmediabreakfastclub</a></li><li>Catch me at Cannes 2026, check out all my <a href="https://retailmediabreakfastclub.com/events/">Events</a></li><li>Subscribe to Retail Media Breakfast Club's <a href="https://www.retailmediabreakfastclub.com/">daily newsletter</a></li><li>Follow <a href="https://www.linkedin.com/in/kiri-masters/">Kiri Masters on LinkedIn</a></li></ul>

285 total episodes available

Recent guests on Retail Media Breakfast Club

Guests from recent episodes — sign up to see every guest that has ever appeared on this show.

Lauren Livak

Guest

Colin Lewis

Guest

Paul Longo

Guest

Elisabeth Rommel

Guest

Simon Swan

Guest

Elizabeth Rivas

Guest

Danny Silverman

Guest

Luiz Antunes Filho

Guest

Brian Dudzunski

Guest

Bree Keening

Guest

Louis Antunes Filho

Guest

Alicia Ponziani

Guest

See every guest on Retail Media Breakfast Club

Similar Podcasts

Discover related shows you might enjoy

Retail Media Therapy

Grace & Co | Retail Media Experts

Retailgentic

Scot Wingo | Retail Trends Analyst

The CPG Guys

Peter V.S. Bond & Sri Rajagopalan

How I AI

Claire Vo

Unlocking Retail Media

Kevel

A Bit of Optimism

Simon Sinek

Ecommerce Braintrust

Julie Spear

The Knowledge Project with Shane Parrish

Shane Parrish

a16z Podcast

Andreessen Horowitz

Unpacking the Digital Shelf

Digital Shelf Institute

The Commerce Collective Podcast

Flywheel Digital

Hard Fork

The New York Times

All-In with Chamath, Jason, Sacks & Friedberg

All-In Podcast, LLC

WSJ What’s News

The Wall Street Journal

HBR IdeaCast

Harvard Business Review

Deep-dive analytics for Retail Media Breakfast Club

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Retail Media Breakfast Club?: 10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

Legal Disclaimer

Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.

All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.

We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.

While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.

By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.