Join us for a spot of <a href="http://retailmediatherapy.com/" rel="noopener noreferrer" target="_blank">Retail Media Therapy</a> as Viv Craske and Colin Lewis discuss the biggest stories in retail media & commerce media. This podcast is brought to you by <a href="https://www.graceandco.works/" rel="noopener noreferrer" target="_blank">Grace & Co</a> the marketing acceleration consultancy.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Retail Media Therapy
Claim This Podcastby Grace & Co | Retail Media Experts
5.0(7 reviews)
46 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇬🇧
34
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality54
Social0
YouTube0
Engagement32
Podcast Overview
Join us for a spot of <a href="http://retailmediatherapy.com/" rel="noopener noreferrer" target="_blank">Retail Media Therapy</a> as Viv Craske and Colin Lewis discuss the biggest stories in retail media & commerce media. This podcast is brought to you by <a href="https://www.graceandco.works/" rel="noopener noreferrer" target="_blank">Grace & Co</a> the marketing acceleration consultancy.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Language
🇺🇲
Publishing Since
7/15/2024
Unlock The Full Podcast Authority Score Report
See how your podcast performs across key metrics
34
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality54
Social0
YouTube0
Engagement32
6
Excellent Areas
3
Good Performance
10
Growth Opportunities
excellent
Episode Length
22 minutes
Performing excellently!
good
Show Notes Quality
3.0/5
Recommendations available
Unlock the full report to see detailed tips
needs improvement
Publishing Consistency
Every 17 days
Recommendations available
Unlock the full report to see detailed tips
+16 More Metrics
Unlock comprehensive insights including:
- • YouTube presence analysis
- • Social media reach metrics
- • RSS compliance scoring
- • Podcast 2.0 features
- • Technical standards
What's Included in Your Full Report
Detailed Analytics
- Complete breakdown of all 19 authority metrics
- Personalized recommendations for each metric
- Industry benchmarks and comparisons
- Technical RSS feed analysis and compliance scoring
Growth Strategies
- Step-by-step action plans for improvement
- Quick wins to boost your score immediately
- Pro tips from successful podcasters
Get your free podcast insights report
See how your show performs across every key metric
Instant delivery
No spam
Attract Better Guests
High authority scores make your podcast more attractive to industry leaders and influencers who want to appear on credible shows.
Secure Sponsorships
Sponsors look for podcasts with proven authority and engagement. Your score demonstrates your podcast's value to potential partners.
Grow Your Audience
Understanding your strengths and weaknesses helps you make data-driven decisions to expand your listener base effectively.
1 verified contact email on file for Retail Media Therapy
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
June 17, 2026
EP46 – Publicis' $2.2 billion bet on LiveRamp... but will advertisers buy it?
<p>In this special edition of Retail Media Therapy, Viv and Colin unpack the biggest retail media deal of the year: Publicis Groupe's $2.2 billion acquisition of LiveRamp.</p><br><p>Why would one of the world's largest agency groups buy one of the industry's most important data collaboration platforms? </p><br><p>We explore what the deal means for retailers, brands, agencies and retail media networks, and whether this is really an AI play... or something much more fundamental.</p><br><p>The conversation dives into LiveRamp's role as a neutral identity and clean-room provider, the strategic fit with Publicis assets such as Epsilon, Sapient and Marcel, and why identity resolution, data collaboration and measurement have become the industry's most valuable battlegrounds. </p><br><p>Viv and Colin debate whether access to customer IDs is becoming more important than access to media inventory, and examine the growing importance of customer graphs in an AI-driven marketing landscape.</p><br><p>They also discuss the challenges facing retail media networks and the potential risks to LiveRamp's neutrality now that it sits inside a major holding company. </p><br><p>A must-listen for anyone trying to understand the future of retail media, identity and data-driven marketing.</p><p>Grace & Co | Retail Media Experts</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
May 26, 2026
EP45 – The secrets behind Türkiye's Retail Media success with Kina Demirel, Mimeda
<p>Retail Media Therapy's special episode is live from Istanbul with guest Kina Demirel, Managing Director, Mimeda </p><p>Your host is Colin Lewis.</p><p>Recorded live in Istanbul at Mimeda's studios ahead of a major retail media event hosted by Mimeda for 500 brand representatives – one of the largest retail media gatherings in Turkey. </p><br><p>Kina Demirel has spent 30 years in retail, originally drawn to loyalty programmes while studying in the UK. On returning to Turkey she joined Migros, running their loyalty programme before expanding into marketing and media. Around 15 years ago, Migros began advertising to brands using customised segments from loyalty data – the precursor to what became Mimeda.</p><br><p>Mimeda was founded four years ago as a standalone retail media company, spun out of Migros. It is the first retail media company in Turkey. Mimeda has grown from 10-15 people at launch to close to 100 employees.</p><br><p>Key Insights & Takeaways:</p><p>Hybrid shoppers are your most valuable customers. Consumers who shop both in-store and online have significantly larger basket sizes. Mimeda actively encourages brands to run campaigns across both environments.</p><br><p>Integrated campaigns multiply effectiveness. Using a single retail media channel produces a meaningful sales uplift. Combining in-store and online channels doubles the effect. Integrated campaigns consistently outperform single-channel buys.</p><br><p>Don't abandon your customer at the store entrance. If a brand invests heavily in TV, social, and outdoor, they must also be present throughout the in-store journey. From entrance to exit, Mimeda's screen and digital shelf network ensures the brand stays connected to the shopper – because without that presence, shoppers get lost in the maze.</p><br><p>Search is the critical starting point online. 65% of online shoppers begin with search. Brands that are not visible in search are effectively invisible to the majority of online shoppers.</p><br><p>Influencer ROI can be proven. By linking influencer content directly to Mimeda's sales data via trackable URLs, Mimeda can attribute purchases to individual influencers – distinguishing high-performing talent from those delivering only awareness.</p><br><p>People & Structure</p><p> — roughly a 10x increase in a few years. Teams span:</p><br><p>The Road Ahead: From Retail Media to Smart Media</p><p>Mimeda is evolving its positioning from retail media network to "smart media" – leveraging superior consumer data to serve as a strategic partner to brands, not just a media vendor.</p><p>Grace & Co | Retail Media Experts</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
May 5, 2026
EP44 – Part2: Omnichannel success with Tesco Media's ex-strategist Florian Clemens
<p>From Tesco Media to Tomorrow’s Stack: Building Retail Media That Actually Works (Part 2)</p><p>With special guest <strong>Florian Clemens</strong> - ex-Director of Strategy, Proposition and Measurement at Tesco Media; built the global accounts team at Amazon Advertising.</p><p>Hosted by <strong>Viv Craske </strong>& <strong>Colin Lewis</strong>. Brought to you by <strong>Grace & Co</strong>, the marketing and commerce consultancy.</p><br><p>Part two of our special with Florian Clemens dives into the unsexy-but-critical machinery behind retail media: interfaces, platforms, ad policy, data sharing and measurement. We open with the tier-one question every retailer is asking - self-serve or managed service? - then move into how to design ad experiences without breaking the retail experience, why ad policy matters more than people think, and the big make-or-buy question facing every retail media network. Florian closes with a TLDR every retail media leader should pin to the wall: what is your theory of incrementality?</p><p>If you missed Part 1 on supply and demand, queue it up first...</p><br><p>About our guest</p><p><strong>Florian Clemens</strong> has spent more than a decade at the heart of retail media. He built the global accounts team at Amazon Advertising and most recently led strategy, proposition and measurement at Tesco Media. </p><br><p>Topics covered</p><p>• Self-serve vs managed service for tier-one CPG advertisers</p><p>• Designing retail interfaces with ad placements built in</p><p>• Search placement density, relevance guardrails and AB testing</p><p>• Ad policy and sensitive categories (the “red face test”)</p><p>• Contextual ad rules: homepage vs in-category, browsing signals</p><p>• Data sharing posture and the LiveRamp question</p><p>• AI model training risks when sharing purchase data</p><p>• Building a 5-10 year omnichannel retail media platform</p><p>• Make-or-buy decisions and the limits of today’s vendor stack</p><p>• Next-best-action across media and retail (contested space)</p><p>• Yield management and integrated promo/pricing planning</p><p>• Conversational search and AI agents as new entry points</p><p>• iROAS online vs in-store and brand-lift measurement</p><p>• Theory of incrementality as the strategic north star</p><br><p>Enjoyed the episode?</p><p>• Follow Retail Media Therapy wherever you get your podcasts</p><p>• Rate and review — it genuinely helps new listeners find us</p><p>• Visit <a href="https://retailmediatherapy.com" rel="noopener noreferrer" target="_blank">retailmediatherapy.com</a> for more episodes and resources</p><p>• Learn more about <a href="https://graceandco.works" rel="noopener noreferrer" target="_blank">Grace & Co</a>, the marketing and commerce consultancy behind the show</p><br><p><strong>Hosts: </strong>Viv Craske and Colin Lewis · <strong>Guest: </strong>Florian Clemens · <strong>Producer: </strong>Grace & Co</p><p>Grace & Co | Retail Media Experts</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
46 total episodes available
Recent guests on Retail Media Therapy
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Mario Mijares
Guest
David Clark
Guest
Stacy Gratz
Guest
Kiri Masters
Guest
Andrew Lipsman
Guest
Colin Lewis
Guest
Similar Podcasts
Discover related shows you might enjoy
Retail Media Breakfast Club
Kiri Masters
Retail Media Unboxed
Retail Media Unboxed
Prof G Markets
Vox Media Podcast Network
The Commerce Collective Podcast
Flywheel Digital
The David McWilliams Podcast
David McWilliams & John Davis
The Rest Is Entertainment
Goalhanger
Pivot
New York Magazine
The Rest Is History
Goalhanger
Deep-dive analytics for Retail Media Therapy
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Retail Media Therapy?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.