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Scaling Out Loud

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by Catalina Bloch

5.0(6 reviews)

30 episodes

Updated Daily

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Podcast Overview

Scaling Out Loud The Photo Booth Business Podcast for 6-Figure Founders Ready to Break the 7-Figure Ceiling If you’re a 6-figure photo booth business owner stuck in the "Chief Everything Officer" role, juggling bookings, managing tech headaches, and feeling crushed under your own success, this podcast is for you. Hosted by Catalina Bloch, founder of MDRN Activations, MDRN Photobooth Co., and creator of Photo Booth Mastery, Scaling Out Loud pulls back the curtain on what it actually takes to grow from six to seven figures without burning out in the process. Catalina’s not just talking theory. She’s actively running a 7-figure booth brand while helping hundreds of founders do the same. Each episode is packed with strategy, real-world insights, and unfiltered lessons that speak directly to photo booth entrepreneurs. Inside, you’ll learn how to: • Systemize your business and step out of the weeds • Attract and close high-ticket corporate and wedding clients • Raise your prices confidently and profitably • Build a team you can actually trust • Turn hustle into strategy without losing your edge No recycled advice from other industries. No vague "just work harder" mindset. Just real talk from someone who's built what you’re building and isn’t afraid to say what needs to be said. If you're ready to trade chaos for clarity and bookings for bigger opportunities, hit subscribe and follow Catalina on Instagram @photoboothmastery. Your next level doesn’t start with more work. It starts with listening.

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Publishing Since

12/31/2025

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Recent Episodes

July 9, 2026

Scaling Yourself Alongside Your Business: What six and seven-Figure Founders Miss

You've hit six figures. You've built the team. You've got the systems in place. By every metric, you're winning. So why does success feel hollow? This is the conversation that had an entire room of six and seven-figure founders coming to tears at Jasmine Star's mastermind. I sat down with Dr. Natasha, an industrial organizational psychologist and my personal mentor, to talk about the invisible side of scaling. The gap between the business you've built and the person you've become. The way you've tucked away parts of yourself to scale. And the physical and mental cost of ignoring what's really going on underneath all this success. Dr. Natasha has spent over 13 years working with seven-figure founders and C-suite executives. She's the kind of person who looks at your "team problem" and tells you the real problem is sitting in your chair. <h3 class="ql-heading">What You'll Learn</h3> <ul> <li>Why your team's performance issues are actually a reflection of how you're operating</li> <li>The question that made an entire room of founders break down</li> <li>What happens to your body when your mind won't slow down</li> <li>Why success can feel completely empty on the inside</li> <li>How to stop abandoning yourself in order to scale</li> <li>The one thing most seven-figure founders don't know about themselves</li> </ul> <h3 class="ql-heading">About Dr. Natasha</h3> Dr. Natasha is an industrial organizational psychologist and executive coach who works with seven-figure founders and C-suite executives. With over 13 years of experience, she approaches business like a brain: studying the synapses and neurons firing in your organization and how they reflect the mental and emotional state of the leader. She's held roles as VP of Consulting at VaynerX and the Sasha Group, and now runs her own executive coaching practice. She's speaking at the Illuminate Conference later this year. <h3 class="ql-heading">Resources Mentioned </h3> <ul> <li>Jasmine Star's Mastermind (where Cat met Dr. Natasha)</li> <li>Illuminate Conference (where Dr. Natasha is speaking later this year)</li> <li>Dr. Natasha's work in industrial organizational psychology and executive coaching</li> </ul> <h3 class="ql-heading">Your Next Steps </h3> <ul> <li>Work with Me: https://bit.ly/POD-Site2</li> <li>Join Photo Booth Mastery Hub: https://bit.ly/POD-Hub</li> <li>Connect on Social: https://www.instagram.com/photoboothmastery</li> </ul>

July 2, 2026

Build a Business You Could Actually Leave

What happens to your photo booth business the day you decide you're done running it? Not the day you sell it. The day you actually try to walk away, even for a few weeks. For most owners, the honest answer is: nothing good. This week I sat down with my cousin Adrian Salomunovic, mid-rainstorm, on a sidewalk in Ottawa, because that's apparently how we do interviews now. Adrian built an eight figure business completely from scratch, no outside investment, no funding rounds, and sold it for eight figures. Since then he's mentored and coached over 400 founders, many of whom went on to exit their own businesses successfully. Most of us started this business messy. Maybe it was a side hustle to pay off some bills, and you built it as you went, figuring it out one event at a time. That's exactly what real entrepreneurs do. But somewhere along the way, the goal has to shift from "keep the business running" to "build something someone else could actually run, or buy." Adrian came on to break down exactly what separates the two, and why most photo booth businesses, even six and seven figure ones, would fail the test if you tried to sell them tomorrow.  In this episode, we covered: <ul> <li>The "bus test" Adrian uses to figure out, almost instantly, whether a business is sellable</li> <li>Why documentation and SOPs matter way more to a buyer than how busy you are</li> <li>The accounting habits that quietly kill a sale before it even starts</li> <li>Why naming your company after yourself might be costing you more than you think</li> <li>What it actually means to hit a ceiling in your business, and what to do about it</li> <li>The concept of "optionality" and why it changes how you should think about exiting</li> </ul> What You'll Learn:  <ul> <li>The exact test buyers use to know if a business can survive without its owner</li> <li>Why "shoebox accounting" is one of the fastest ways to scare off a buyer</li> <li>The branding decision most booth owners make in year one that can tank their exit later</li> <li>How to find an advisor who can actually help you avoid the landmines, instead of learning them the hard way</li> <li>What it means to have "optionality" when it comes to exiting your business, and why it's bigger than just selling or not</li> <li>Adrian's own story of building and exiting an eight figure business with zero outside investment </li> </ul> Mentioned Resources: <ul> <li>Illuminate, taking place in Miami, October 11 to 14. Adrian will be speaking in detail about exit strategies and optionality to a room of six figure photo booth owners, with live Q&A and real case studies. </li> </ul> Your Next Steps: Work with Me: https://bit.ly/POD-Site2 Join Photo Booth Mastery Hub: https://bit.ly/POD-Hub Connect on Social: https://www.instagram.com/photoboothmastery

June 25, 2026

Who You Actually Hire First

It's 2 a.m. and a stranger is backing a car into my driveway. He just dropped off a photo booth, fresh from a wedding. The next morning, I grabbed it from the garage in my pajamas and loaded the galleries. My neighbors probably thought we were running something out of that house. And honestly? We kind of were.  For a long time, that was just our life. Booths in the garage, the basement, the living room. Two full-time jobs between me and my husband, and a photo booth business crammed into every crack of time we had left over. We built the first $100K–$150K on our own, no staff, no team, no help. And it worked, right up until it didn't. In this episode, I'm breaking down the two hires that finally got us out of that chaos, who you should hire first (not who you think), and what the order actually looks like when you're the bottleneck and there aren't enough hours in the day. Your first hire and your second hire are doing different jobs. Mix up the order and you'll be frustrated when the first one doesn't fix the problem you thought it would. What you'll learn:  <ul> <li>Why hiring event staff first frees your weekends but doesn't actually free you</li> <li>The three non-negotiables Catalina looks for when hiring attendants (hint: a photography degree isn't one of them)</li> <li>The exact three-event shadowing system she used to get attendants event-ready without standing over their shoulders forever</li> <li>Why the second hire is the one that actually changes your life, and what that person actually does</li> <li>The "dual role" hire strategy that tells you exactly who to bring on next without having to guess</li> <li>Why the first six months of a full-time hire feel expensive on purpose, and how to stop panicking in month two</li> <li>The simple question Catalina asked every single time the business hit a wall: automate first, then hire</li> <li>The homework exercise that will write your next job description for you</li> </ul> Resources Mentioned:  <ul> <li>Photo Booth Supply Co. (Legacy Booth): https://www.photoboothsupply.com</li> <li>Photo Booth Mastery training videos (used for attendant onboarding): https://www.photoboothmastery.com</li> </ul> Your Next Steps: <ul> <li>Work with Me: https://bit.ly/POD-Site2</li> <li>Join Photo Booth Mastery Hub: https://bit.ly/POD-Hub</li> <li>Connect on Social: https://www.instagram.com/photoboothmastery</li> </ul>

30 total episodes available

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What is Scaling Out Loud?: Scaling Out Loud The Photo Booth Business Podcast for 6-Figure Founders Ready to Break the 7-Figure Ceiling

If you’re a 6-figure photo booth business owner stuck in the "Chief Everything Officer" role, juggling bookings, managing tech headaches, and feeling crushed under your own success, this podcast is for you.

Hosted by Catalina Bloch, founder of MDRN Activations, MDRN Photobooth Co., and creator of Photo Booth Mastery, Scaling Out Loud pulls back the curtain on what it actually takes to grow from six to seven figures without burning out in the process.

Catalina’s not just talking theory. She’s actively running a 7-figure booth brand while helping hundreds of founders do the same. Each episode is packed with strategy, real-world insights, and unfiltered lessons that speak directly to photo booth entrepreneurs.

Inside, you’ll learn how to: • Systemize your business and step out of the weeds • Attract and close high-ticket corporate and wedding clients • Raise your prices confidently and profitably • Build a team you can actually trust • Turn hustle into strategy without losing your edge

No recycled advice from other industries. No vague "just work harder" mindset. Just real talk from someone who's built what you’re building and isn’t afraid to say what needs to be said.

If you're ready to trade chaos for clarity and bookings for bigger opportunities, hit subscribe and follow Catalina on Instagram @photoboothmastery.

Your next level doesn’t start with more work. It starts with listening.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

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