Simon Says is where people with big dreams and big questions find real advice, actionable guidance and a community that believes in them
Hosted by entrepreneur Simon Squibb, each week Simon answers live calls and give you his insights on how to find, start, or grow your ideas and businesses.
Subscribe and join our community of dreamers and doers. Together, let’s turn your dreams into reality.
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Leave your questions for Simon in the comments.
Sponsored by HighLevelThis episode is sponsored by HighLevel — the all-in-one platform for funnels, CRM, marketing automation, and lead management. With my link, you get 30 days free.👉 Start your 30-day free trial here: https://www.gohighlevel.com/simonsays (https://www.gohighlevel.com/simonsays?utm_source=chatgpt.com). GoHighLevel
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This is the last Simon Says episode of the season before we take a break — and we made it count. We took the show on the road, filled a room with founders, and turned public pressure into radical progress.
Kemeesha Miah — Petite StaplesFive posts, a thousand followers, and hundreds of early buyers waiting. We lean into community as the product and give some live feedback.Website: https://www.petitestaples.co.uk (https://www.petitestaples.co.uk?utm_source=chatgpt.com). Petite Staples IG: @petite.staples (https://www.instagram.com/petite.staples?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==) • @Kemeesha_ (https://www.instagram.com/kemeesha_/?utm_source=ig_web_button_share_sheet)
Nellie McQuinn — AWAY WillsWills don’t feel sexy — until they save families from chaos. We sharpen her offer, rethink investment, and plot a content path that sells first, then convinces.Website: AWAY Wills (https://www.awaywills.com )IG: AWAY Wills (https://www.instagram.com/awaywills?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==)
Jonathan Dilley — Cocktail Jigger CompanyWe filmed a demo, pitched live, and scored a QVC buyer intro on the spot. Proof that boldness in the room changes the outcome.Website: Cocktail Jigger Company (cocktailjiggercompany.com (https://www.cocktailjiggercompany.com/?utm_source=chatgpt.com))IG: Cocktail Jigger Company (https://www.instagram.com/cocktailjiggercompany?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==)
Clare Ford — SwitchedON!Coaching for purpose, identity, and impact. We unpack how to help teens build emotional agility before they pick a “career.”Website: SwitchedON! (switchedonglobal.com (https://www.switchedonglobal.com/))
Daryl — DJ & ProducerHe created a track in four hours, played it that night — and earned a slot in front of 15,000 people. Because momentum is a force of its own.IG: https://www.instagram.com/darzgram (https://www.instagram.com/darzgram).TikTok: @Darzdj (https://www.tiktok.com/@darzdj?is_from_webapp=1&sender_device=pc) Spotify: DARZ (https://open.spotify.com/artist/2H6nlOtvkIS4tOeHsBqUw5?si=so2Px1Z3SIyWFJ-p9mVpUw) —We’ll be on hiatus now, but the lessons don’t sleep. Follow Simon Says on Spotify and subscribe on YouTube.Your support helps us fix the education system, teach people business, and give knowledge away for free.
14 Oct 2025TRANSCRIPT
Community is the ONLY Barrier to Entry
Sponsored by HighLevelThis episode is sponsored by HighLevel — the all-in-one platform for funnels, CRM, marketing automation, and lead management.With my link, you get 30 days free.
👉 Start your 30-day free trial here: https://www.gohighlevel.com/simonsays (https://www.gohighlevel.com/simonsays)
If you want access to my custom HighLevel dashboard for keeping track of your outbound and managing client relationships click here 👇
HighLevel dashboard (https://app.gohighlevel.com/settings/snapshot/import/nzrUhgejJcOpiV6msQBK)
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Episode 11 — Live, unfiltered, and building in public
We took Simon Says on the road and met founders turning ideas into momentum — right in front of a live audience.
• Bethany Rooney — Space Candy Skin
Playful, indie skincare built to earn its place in your bag. We talk scrappy product-market fit, sampling, and stories that make first-time customers hit “buy now.”
Website: https://spacecandyskin.com (https://spacecandyskin.com?utm_source=chatgpt.com). Space Candy Skin • IG: @spacecandyskin
• Sarah Knight — The Allergy Team
Helping families and schools keep children with food allergies safe. We dig into trust, partnerships, and how to turn expertise into scalable training.
Website: https://theallergyteam.com (https://theallergyteam.com?utm_source=chatgpt.com). The Allergy Team • IG: @theallergyteam
• Lisa Shepherd & Saskia Roskam — The Biskery
Hand-iced, personalised biscuits that travel well and make brands feel human. We map a content flywheel from bake table to bulk corporate orders.
Website: https://www.thebiskery.com. The Biskery • IG: @thebiskery
• Stacey Cann — Franchise Strategist
Turning proven businesses into repeatable models. We sketch a “teach, show, prove” path: workshops, case studies, and a simple discovery offer.
Website: https://www.staceycann.com (https://www.staceycann.com?utm_source=chatgpt.com). Stacey Cann • IG: @staceycannfranchisestrategist
• Hugh Johnston — Tyypo (AI writing coach)
An AI coach that catches your most common writing mistakes and teaches you to fix them — we plan a waitlist-to-paid sequence.
Website: https://tyypo.app (https://tyypo.app?utm_source=chatgpt.com). Tyypo • IG: @tyypo.app
• Mari-Carmen Sanchez-Morris — Matresa
Building a maternal-health platform that supports mums and employers with preventative, personalised care. We design a pilot that proves outcomes.
Website: https://www.matresa-app.com (https://www.matresa-app.com?utm_source=chatgpt.com). Matresa • Alt site: https://matresa.co.uk (https://matresa.co.uk?utm_source=chatgpt.com) • IG: @matresa_uk
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Follow Simon Says on Spotify and subscribe on YouTube. Your support helps us fix the education system, teach people business, and give knowledge away for free.
7 Oct 2025TRANSCRIPT
I Offered £11,000—On One Condition
Sponsored by HighLevel
This episode is sponsored by HighLevel — the all-in-one platform for funnels, CRM, marketing automation, and lead management. With my link, you get 30 days free.
👉 Start your 30-day free trial here: https://www.gohighlevel.com/simonsays (https://www.gohighlevel.com/simonsays?utm_source=chatgpt.com). GoHighLevel
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We took Simon Says on the road and met founders who are making something from nothing — right in front of a live audience.
• Torie Fletcher — BootSkins
A football mum who got tired of muddy boots and made a fix. From soggy socks to a product in market, Torie shows how a small idea becomes a brand when you share the journey and sell the first pair fast.
Website: https://bootskins.co.uk (https://bootskins.co.uk?utm_source=chatgpt.com). BOOTSKINS BOOTSKINS (https://bootskins.co.uk/?utm_source=chatgpt.com)
IG: @bootskinsuk. BOOTSKINS Instagram (https://www.instagram.com/bootskinsuk/?hl=en&utm_source=chatgpt.com)
• Lyndsay Summerhill — Sexy Pickles
Award-winning jars with a wink. We talk recipes, retail, and turning repeat buyers into superfans with story-first content and sampling.
Website: https://sexypickles.co.uk (https://sexypickles.co.uk?utm_source=chatgpt.com). Sexy Pickles Sexy Pickles (https://sexypickles.co.uk/?utm_source=chatgpt.com)
IG: @sexypicklesuk. Sexy Pickles Instagram (https://www.instagram.com/sexypicklesuk/?utm_source=chatgpt.com)
• Mish Choudhury — Be Iconic (AI fitness)
An AI-powered coaching platform with a human heartbeat. We strip the pitch back to one promise: clear outcomes, real testimonials, one landing page that converts.
Website: https://www.beiconic.app/about (https://www.beiconic.app/about?utm_source=chatgpt.com). Be Iconic beiconic.app (https://www.beiconic.app/about?utm_source=chatgpt.com)
• Andrew & Jo — The Wellness Lodge (back-garden clinic)
A couple turning a garden room into a sanctuary for breathwork, cold plunge, and recovery. We map their first paid pilot and a neighbours-first launch.
Website: TBA (local pilot in progress).
• Ellie — ADHD-inspired apparel & customs
A young designer channelling neurodivergent pride into wearable art. We sketch a collab-first plan (creator partners, limited drops) and the first 10 designs to ship.
Website: TBA (studio set-up in progress).
• Yoann Maurice — Ondes Wellbeing
Boutique, education-driven coaching built for busy professionals.
Website: https://www.ondeswellbeing.co.uk (https://www.ondeswellbeing.co.uk?utm_source=chatgpt.com). Ondes Wellbeing Ondeswellbeing (https://www.ondeswellbeing.co.uk/?utm_source=chatgpt.com)
IG: @ondeswellbeing. Ondes Wellbeing Instagram (https://www.instagram.com/ondeswellbeing/?hl=en&utm_source=chatgpt.com)
• Toby — for Oak Be
Early-stage concept; we map a name/handle check, problem–promise–proof script, and first 10 customer interviews.
• James Williamson — “Pureblood Pariah” (artist)
We pivot from “drop a track” to a release machine: weekly lyric hooks, fan stitch prompts, and a Bandcamp-first offer.
Bandcamp: https://purebloodpariah.bandcamp.com (https://purebloodpariah.bandcamp.com?utm_source=chatgpt.com). Pureblood Pariah Pureblood Pariah (https://purebloodpariah.bandcamp.com/?utm_source=chatgpt.com)
YouTube: https://www.youtube.com/channel/UCbeodpXpIsFfUUgGonqiMLQ (https://www.youtube.com/channel/UCbeodpXpIsFfUUgGonqiMLQ?utm_source=chatgpt.com). Pureblood Pariah YouTube (https://www.youtube.com/channel/UCbeodpXpIsFfUUgGonqiMLQ?utm_source=chatgpt.com)
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Follow Simon Says on Spotify and subscribe on YouTube.
Your support helps us fix the education system, teach people business, and give knowledge away for free.
Episode 10 — Live, unfiltered, and building in public
Inside a recent episode
We Took Simon Says Live (London Season Finale)
Published 21 Oct 2025 · Transcript excerpt
[…] And they're your OGs. I've got a few of my OGs in the room. I think people that are all there... George is one of them, I think. One of the people that were there at the very beginning, These people you must look after everywhere you can, get to know them, understand them. I would even make a special WhatsApp group for them or something. This is clearly a problem that they all feel. You're part of a clan, part of a tribe. Tribal marketing is one of the most powerful ways to do it. You all have something in common and never involve politics in that group. Never get involved. Anything's going to tear your community apart. […]
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