Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
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Podcast Overview
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Language
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Publishing Since
5/9/2013
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Recent Episodes

May 5, 2026
The Power of AI - What sports orgs need to know
<p>Sean Callanan shares 18 months of live AI builds, the latest developments in agentic AI and Canva AI 2.0, and a practical triple-threat framework for sports organisations ready to get started. Show notes at <a class= "notion-link-token notion-focusable-token notion-enable-hover" tabindex="0" href="http://sportsgeekhq.com/450" rel= "noopener noreferrer" data-token-index="1"><span class= "link-annotation-unknown-block-id--1404382287">sportsgeekhq.com/450</span></a>.<!-- notionvc: 191e4a84-0f6b-4f4c-87b5-76f959b53d61 --></p>

March 3, 2026
The Power of Perspective in Sports Business - Ron Li, Player 15 Group (Phoenix Suns)
Host Sean Callanan interviews Ron Li of Player 15 Group about leveraging fan intelligence and globalization for sports business growth.

February 25, 2026
Simplifying the Fan Journey with Technology - Bianca Gonzalez-Schulte, NASCAR
Bianca Gonzalez-Schulte from NASCAR discusses simplifying the fan journey through technology, managing track websites, and innovating digital signage to enhance fan experiences in this interview.
731 total episodes available with 273 transcripts
Recent guests on Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Ron Li
Guest
Bianca Gonzalez-Schulte
Guest
Josh Barney
Guest
Ben Kerswill
Guest
JP Williams
Guest
Orry Lack
Guest
Lewis O'Flynn
Guest
Stephanie Beltrame
Guest
Romie Chaudhari
Guest
Tyson Beattie
Guest
Nick Ryan
Guest
Scott Fitzgerald
Guest
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Frequently asked questions
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- What is Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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