by Refine Labs
Hosted by Refine Labs, this podcasts is for marketers, by marketers. Whether you're new or seasoned , we want to help you refine your strategies, find meaningful takeaways, and hear real, honest stories of marketers who've been able to make waves for the industry. Combining purposeful tactics and strategies across multiple areas is what it means to Stack Growth - let's help build each other up.
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Publishing Since
1/5/2022
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April 29, 2025
<p>Erik Jacobson, CEO of Hatch, joins Evan and Steph to talk about building an effective video first content strategy. </p><p>As a pioneer in video-first content strategies, Erik shares his insights on the evolving landscape of B2B marketing, emphasizing the importance of adapting to changing consumer behaviors. He brings over a decade worth of actionable strategies for businesses looking to harness the power of video to enhance audience engagement and drive growth.</p><p>Erik highlights the shift from audio-centric podcasts to video-first content as a means to boost visibility and engagement on platforms like YouTube and LinkedIn. He underscores the significance of sustainable content production processes, encouraging businesses to think of their content as "TV shows for their market." He also discusses the challenges and rewards of early adoption, urging companies to establish their presence in the podcasting space regardless of perceived saturation. </p><p>Throughout the discussion, Erik provides practical advice for businesses of all sizes on how to effectively structure their content teams. He outlines the roles of the thought leader, content architect, and production team, emphasizing the importance of having a cohesive strategy to maximize impact. By leveraging platforms like Riverside and focusing on shorter, impactful content pieces, even resource-constrained businesses can make their mark. Erik encourages listeners to embrace change, prioritize authenticity, and tap into the incredible potential of video content in today's marketing landscape.</p><p>Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #videocontent #contentstrategy #youtube #video #podcast</p><p>______</p><p>Subscribe to Stacking Growth on <a href="https://open.spotify.com/show/68IrwrTAMubmi6lorDpT4c?si=2a086b03504244db" target="_blank" rel="ugc noopener noreferrer">Spotify</a> and <a href="https://www.youtube.com/channel/UCVXDCQ946qmDz3XoFp7J90Q" target="_blank" rel="ugc noopener noreferrer">YouTube</a></p><p><a href="https://www.refinelabs.com/" target="_blank" rel="ugc noopener noreferrer">Learn More About Refine Labs</a></p><p><a href="https://www.refinelabs.com/newsletter" target="_blank" rel="ugc noopener noreferrer">Sign Up For Our Newsletter<br></a></p><p>Connect with the guest:</p><p><a href="https://www.linkedin.com/in/erik-jacobson-hatch/" target="_blank" rel="ugc noopener noreferrer">Erik Jacobson</a></p><p>Connect with the hosts:</p><p><a href="https://www.linkedin.com/in/evanghughes/" target="_blank" rel="ugc noopener noreferrer">Evan Hughes</a></p><p><a href="https://www.linkedin.com/in/stephaniecrugnola/" target="_blank" rel="ugc noopener noreferrer">Steph Crugnola</a><br></p>
April 25, 2025
<p>Welcome to a weekly check-in where I (<a href="https://www.linkedin.com/in/stephaniecrugnola/">Steph Crugnola</a>) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. </p><p>This week we ask: what are your pressing marketing questions that we can answer, and who do you go to when you need an expert?</p><p></p>
April 22, 2025
<p>Steve Voith, VP of Revenue Marketing at Kyriba, joins Evan and Steph to talk about his career journey in Demand Generation. </p><p>Steve discusses his journey from a novice marketer to a seasoned professional, sharing critical insights into the evolution of demand generation and the significant impacts of various learning experiences throughout his professional life. As Steve dives deep into his career milestones, he emphasizes the importance of adaptability and leveraging technology to stay ahead in the fast-paced marketing industry.</p><p>A pioneer of the Demand Gen title, Steve focuses on the technological advancements in CRM systems and how they redefined lead management and marketing strategies, as well as challenges and opportunities that come with being a demand generation leader in diverse environments, from working in-house to consulting with agencies. Steve highlights the changes in marketing technologies, the need for effective communication strategies, and the importance of using data to drive business decisions</p><p>Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing </p><p>______</p><p>Subscribe to Stacking Growth on <a href="https://open.spotify.com/show/68IrwrTAMubmi6lorDpT4c?si=2a086b03504244db" rel="ugc noopener noreferrer" target="_blank">Spotify</a> and <a href="https://www.youtube.com/channel/UCVXDCQ946qmDz3XoFp7J90Q" rel="ugc noopener noreferrer" target="_blank">YouTube</a></p><p><a href="https://www.refinelabs.com/" rel="ugc noopener noreferrer" target="_blank">Learn More About Refine Labs</a></p><p><a href="https://www.refinelabs.com/newsletter" rel="ugc noopener noreferrer" target="_blank">Sign Up For Our Newsletter<br /></a></p><p>Connect with the guest:</p><p><a href="https://www.linkedin.com/in/stevevoith/" rel="ugc noopener noreferrer" target="_blank">Steve Voith</a></p><p>Connect with the hosts:</p><p><a href="https://www.linkedin.com/in/evanghughes/" rel="ugc noopener noreferrer" target="_blank">Evan Hughes</a></p><p><a href="https://www.linkedin.com/in/stephaniecrugnola/" rel="ugc noopener noreferrer" target="_blank">Steph Crugnola</a><br /></p>
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