Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Brand. Learn more at exitfive.com
Exit Five - B2B Marketing with Dave Gerhardt
Claim This Podcastby Exit Five
5.0(6 reviews)
380 episodes
Updated Daily
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86
Podcast Authority
BetaExcellentBased on show quality, social media presence, reviews, charts, and more
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Podcast Overview
Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Brand. Learn more at exitfive.com
Language
🇺🇲
Publishing Since
12/12/2021
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86
Podcast Authority
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YouTube86
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Recent Episodes
July 30, 2026
High-Value Brand Assets Most B2B Companies Haven't Tapped Yet (with Louis Grenier, Founder of Stand The F*ck Out)
<p>#377 | 80% of B2B brands are completely forgettable - and it's not because their product is weak. Dave sits down with <a href="https://www.linkedin.com/in/louisgrenier/"><strong>Louis Grenier</strong></a>, founder of Stand The F*ck Out and author of the book by the same name, to unpack a study he ran scoring 100 B2B companies on how distinctive their brands actually are. Louis breaks down the real difference between "distinctive" and "different," why almost no B2B SaaS company has a mascot (and why that's a missed opportunity), what Wiz and Mutiny are doing that most brands aren't, and why sound might be the most underused brand asset in marketing. They also get into how Louis built the entire 100-company study himself using Claude Code and parallel AI agents, and why picking a lane and committing to it beats chasing the "perfect" idea.</p><p><strong>Timestamps <br></strong></p><ul><li>(00:00) - - What makes a brand distinctive vs. differentiated </li> <li>(03:35) - - Why brand distinctiveness matters more in the age of AI </li> <li>(05:54) - - Inside the study: scoring 100 B2B brands on 8 assets </li> <li>(07:49) - - Wiz and Mutiny: two brands that stood out </li> <li>(12:12) - - Why almost no B2B SaaS company has a mascot </li> <li>(15:39) - - How to get buy-in for a risky brand idea internally </li> <li>(17:29) - - The research behind how brand memories are actually built </li> <li>(20:35) - - Linear: picking a lane and going all in </li> <li>(24:01) - - Why sound is a brand asset most companies ignore </li> <li>(30:58) - - How Louis built the study using Claude Code and AI agents</li> </ul> <br><p>Join 50,0000 people who get Dave's Newsletter here: <a href="https://www.exitfive.com/newsletter">https://www.exitfive.com/newsletter</a></p><p>Learn more about Exit Five's private marketing community: <a href="https://www.exitfive.com/">https://www.exitfive.com/</a></p><p><br></p><p>***</p><p><br></p><p>Brought to you by:</p><p><a href="http://webflow.com/for/exitfive"><strong>Webflow</strong></a> - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at <a href="http://webflow.com/for/exitfive"><strong>webflow.com/for/exitfive.</strong></a><strong></strong></p><p><a href="http://markup.ai"><strong>Markup AI</strong></a><strong> </strong>- A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at <a href="http://markup.ai"><strong>markup.ai.</strong></a></p><p><a href="https://www.optimizely.com/exitfive"><strong>Optimizely</strong></a> - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at <a href="https://www.optimizely.com/exitfive"><strong>optimizely.com/exitfive.</strong></a><strong> </strong></p><p><a href="https://www.walkersands.com/exitfive"><strong>Walker Sands</strong></a> - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at <a href="https://www.walkersands.com/exitfive"><strong>walkersands.com/exitfive.</strong></a></p><p><br></p><p><a href="https://www.knak.com/exitfive"><strong>Knak</strong></a> - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at <a href="https://www.knak.com/exitfive"><strong>knak.com/exitfive</strong></a><strong>,</strong> or check out the MCP server by <a href="https://knak.com/mcp/"><strong>clicking this link.</strong></a></p><p><br></p><p><br></p><p>***</p><p><br></p><p><strong>Thanks to my friends at </strong><a href="https://www.hatch.fm/"><strong>hatch.fm</strong></a><strong> for producing this episode and handling all of the Exit Five podcast production.</strong></p><ul><li><br>They give you unlimited podcast editing and strategy for your B2B podcast.</li><li>Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.<p></p></li></ul><p>Visit <a href="https://www.hatch.fm/">hatch.fm</a> to learn more</p>
July 27, 2026
Paid Ads Playoff: Proven B2B Plays That Turn Spend Into Pipeline
<p>#376 | Eight marketers. Two minutes each. One live bracket to crown the best-performing paid ad play. We brought back the Blitz Exit Five Live session format - this time for the Paid Ads Playoff: a head-to-head paid ads showdown, where marketers pitch their single best ad from 2026 in real time to our live voting audience. The plays cover a lot of ground: scroll-stopping creative for an unfamiliar category, testing TV as a full-funnel channel, measuring out-of-home, a 9-minute LinkedIn video that beat every short clip, incentivized demo offers, ChatGPT ads, fighting Google's AI Overviews in paid search, and the most creative ad creative you've ever seen. Presenters include Alexander Goodwin (Fingerprint), Stefanie Wlotzki (SurveyMonkey), Jake Newby (Lendio), Anthony Blatner (Speedwork), Dylan Wingrove (Pacvue), Kenna Rooney (EasyLlama), and Shlomo Genchin (Unbored.com), co-hosted by Jess Cook of Vector.</p><p><strong>Timestamps <br></strong></p><ul><li>(00:00) - - Welcome to the Paid Ads Playoff format </li> <li>(05:32) - - Making an unfamiliar B2B category scroll-stopping on paid social </li> <li>(08:04) - - Testing TV as an always-on demand channel </li> <li>(10:23) - - Measuring out-of-home ads with control markets </li> <li>(13:03) - - Why a 9-minute LinkedIn video beat every short clip </li> <li>(15:48) - - Q&A: targeting, TV attribution, and matching creative to the platform </li> <li>(25:49) - - Incentivized demos and gift-card offers that convert </li> <li>(28:32) - - Testing ChatGPT ads and shifting budget out of Google </li> <li>(32:40) - - Fighting back against Google's AI Overviews in paid search </li> <li>(34:50) - - The soap opera ad and turning boring software into a story </li> <li>(48:13) - - Tracking signals and structuring content for a long-form ad </li> <li>(55:05) - - The analogy framework behind the year's best-performing ad</li> </ul> <br><p>Join 50,0000 people who get Dave's Newsletter here: <a href="https://www.exitfive.com/newsletter">https://www.exitfive.com/newsletter</a></p><p>Learn more about Exit Five's private marketing community: <a href="https://www.exitfive.com/">https://www.exitfive.com/</a></p><p><br></p><p>***</p><p><br></p><p>Brought to you by:</p><p><a href="http://webflow.com/for/exitfive"><strong>Webflow</strong></a> - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at <a href="http://webflow.com/for/exitfive"><strong>webflow.com/for/exitfive.</strong></a><strong></strong></p><p><a href="http://markup.ai"><strong>Markup AI</strong></a><strong> </strong>- A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at <a href="http://markup.ai"><strong>markup.ai.</strong></a></p><p><a href="https://www.optimizely.com/exitfive"><strong>Optimizely</strong></a> - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at <a href="https://www.optimizely.com/exitfive"><strong>optimizely.com/exitfive.</strong></a><strong> </strong></p><p><a href="https://www.walkersands.com/exitfive"><strong>Walker Sands</strong></a> - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at <a href="https://www.walkersands.com/exitfive"><strong>walkersands.com/exitfive.</strong></a></p><p><br></p><p><a href="https://www.knak.com/exitfive"><strong>Knak</strong></a> - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at <a href="https://www.knak.com/exitfive"><strong>knak.com/exitfive</strong></a><strong>,</strong> or check out the MCP server by <a href="https://knak.com/mcp/"><strong>clicking this link.</strong></a></p><p><br></p><p><br></p><p>***</p><p><br></p><p><strong>Thanks to my friends at </strong><a href="https://www.hatch.fm/"><strong>hatch.fm</strong></a><strong> for producing this episode and handling all of the Exit Five podcast production.</strong></p><ul><li><br>They give you unlimited podcast editing and strategy for your B2B podcast.</li><li>Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.<p></p></li></ul><p>Visit <a href="https://www.hatch.fm/">hatch.fm</a> to learn more</p>
July 23, 2026
How to use Claude Code to Scale LinkedIn Ads with Anthony Blatner (Founder, Speedwork)
Matt Carnevale interviews Anthony Blatner, founder of Speedwork, about leveraging Claude Code to automate LinkedIn ad bidding and personalize campaigns for scaled client success.
380 total episodes available with 270 transcripts
Recent guests on Exit Five - B2B Marketing with Dave Gerhardt
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Anthony Blatner
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Rebecca Busk
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Alex Howe
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Amit Sharan
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Jess Cook
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Diane Wiredu
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Drew Giovannoli
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Jonathan Rosenfeld
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Hunter Talpas
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Hailey McDonald
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Casey Patterson
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Spencer Rule
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