Stories and Strategies for Public Relations and Marketing
Stories and Strategies https://storiesandstrategies.ca/
5.0from 70 ratings
- 293
- Episodes
- 63
- Transcribed
- 70
- Ratings
- Weekly
- Cadence
- 2020
- First episode
- 185K
- YouTube views
About Stories and Strategies for Public Relations and Marketing
Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way. Stories and Strategies is the Public Relations podcast that changes that. Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn't a marketing function. It's a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest. This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear. Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week. If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.
- Publisher
- Stories and Strategies https://storiesandstrategies.ca/
- Category
- business · business · society & culture
- Language
- en
- Explicit
- No
- First episode
- 10 May 2020
- Latest episode
- 24 Oct 2026
Latest episodes
63 of 293 episodes have a transcript.
24 Oct 2026TRANSCRIPT
REPLAY Accreditation vs Certification for Communications Pros
20 Oct 2026TRANSCRIPT
The Knowing-Doing Gap: AI Ethics in Public Relations
13 Oct 2026TRANSCRIPT
The Hidden Rules of Workplace Emojis: What Gen Z Wants You to Know
Inside a recent episode
REPLAY Accreditation vs Certification for Communications Pros
Published 24 Oct 2026 · Transcript excerpt
[…] But you believe certification is the stronger way to go. Why? That's a really great question, Doug. And to be honest, I've never quite understood why the APR is an accreditation. Because you accredit bodies like universities or professional programs, not individuals. You certify individuals. So to me, the APR is more like a certification because it evaluates an individual's knowledge and experience in public relations. But getting back to your question, there are really three reasons why I believe GCCC certification stands out as the preeminent program worldwide. The first is because it meets rigorous standards set by the International Organization for Standardization, so ISO. in how it tests against the global standard of the communication profession. […]
Read the full transcript with a Pod Engine plan.
See plansWho has been a guest on Stories and Strategies for Public Relations and Marketing
Names identified in recent episode analyses. Showing up to five guests.
- Sia Papageorgiou
- Stacy Jo Dixon
- Greg Heilers
- Daisy Pack
- Shawn Spitaleri
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 185,200
- Score snapshot 15 Sept 2025
- Apple Podcasts (US)
- 5.0 / 5
- 14 ratings
- Spotify
- 5.0 / 5
- 56 ratings
Podcast Authority Score: 85 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 98
- Social presence
- 0
- YouTube
- 82
- Engagement
- 96
Contact Stories and Strategies for Public Relations and Marketing
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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Questions about Stories and Strategies for Public Relations and Marketing
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
Does Stories and Strategies for Public Relations and Marketing take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
63 of 293 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
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