The B2B Playbook
Hosted by Kevin · Kevin Chen & George Coudounaris
4.9from 14 ratings
- 266
- Episodes
- 128
- Transcribed
- 14
- Ratings
- Weekly
- Cadence
- 2021
- First episode
- 49K
- YouTube views
About The B2B Playbook
The B2B Playbook is a B2B marketing podcast for founders and small marketing teams who want marketing that turns into revenue. Every week George Coudounaris and Kevin Chen break down paid media and LinkedIn Ads, content, SEO, demand generation and sales and marketing alignment - what's working now, what isn't, and how to fix it without a huge team or budget. You'll hear our own frameworks - the 5 BEs and Closed Circuit Selling - plus operators like Aaron Ross (Predictable Revenue), Anthony Pierri and Asana's Matt Maynard. 240+ episodes in, with new ones every week. Want help putting it into practice? B2B marketing and LinkedIn Ads agency: https://theb2bplaybook.com/demand-generation-agency The B2B Incubator: https://theb2bplaybook.com/demand-generation-course CRO School: https://theb2bplaybook.com/cro-school Closed Circuit Selling (the book): https://theb2bplaybook.com/closed-circuit-selling Weekly newsletter: https://theb2bplaybook.com/newsletter
- Publisher
- Kevin Chen & George Coudounaris
- Category
- business · business · education
- Language
- en
- Explicit
- No
- First episode
- 1 Aug 2021
- Latest episode
- 18 Oct 2026
Latest episodes
128 of 266 episodes have a transcript.
18 Oct 2026TRANSCRIPT
#250: How to Master LinkedIn Ads Frequency Caps (Step-by-Step)
11 Oct 2026TRANSCRIPT
#249: How to Build a Feedback Loop Between B2B Sales, Marketing, and CS
4 Oct 2026TRANSCRIPT
#248: Stop Using B2B Lead Scoring. Do THIS Instead.
Inside a recent episode
#250: How to Master LinkedIn Ads Frequency Caps (Step-by-Step)
Published 18 Oct 2026 · Transcript excerpt
[…] So let's talk about that. At the moment, it's just for eligible brand awareness assets. So if you're running anything like website engagements, engagement campaigns, conversion campaigns on LinkedIn, they're not going to have that option available. LinkedIn offers customer caps where they're available so that you can select specific number of impressions per member per account over a 7 30 day period something like that so those are the custom caps that you can pick as well and generally somewhere between 3 and 30 impressions per member per account over seven days i think is the least is the range that they allow you to set and that is set at an ad set or member level so it's important to understand that that applies at the outset level and it applies per member rather than per company And then it does not automatically cap the total impressions across the company. […]
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See plansWho has been a guest on The B2B Playbook
Names identified in recent episode analyses. Showing up to five guests.
- David Fastuca
- Jared Robin
- George Coudounaris
- Kevin Chen
- Pasha Irshad
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 49,139
- Score snapshot 15 Sept 2025
- Apple Podcasts (US)
- 5.0 / 5
- 3 ratings
- Spotify
- 4.9 / 5
- 11 ratings
Podcast Authority Score: 84 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 92
- Social presence
- 94
- YouTube
- 85
- Engagement
- 60
Contact The B2B Playbook
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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Questions about The B2B Playbook
Who hosts The B2B Playbook?
Kevin host the show. Published by Kevin Chen & George Coudounaris.
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
Does The B2B Playbook take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
128 of 266 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
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