The official podcast from the team at BookFunnel, hosted by Jack Shilkaitis, Kelli Tanzi, and Emma Alisyn, featuring guest interviews, self-publishing industry discussions, and tips for using BookFunnel to build an author business.
Growing Your Audience with Author Audio Commentary with Dani Collins, The BookFunnel Podcast Ep. 46
SummaryIn this episode, Dani Collins shares her journey from traditional publishing to indie success, explores the power of reader magnets, author commentary, and effective marketing strategies for authors. Discover practical tips on building your author platform, leveraging social media, and optimizing pre-orders to grow your readership and sales. In this episode, Dani Collins shares her approach to creating engaging author commentary podcasts, monetization strategies, and content repurposing tips for authors looking to grow their audience and boost book sales.TakeawaysReader magnets are a powerful tool for building an email list and engaging readers.Author commentary and audio content can deepen reader connection and boost discoverability.Start with small, targeted ads and use pattern interrupts to capture attention.A well-crafted pre-order campaign can significantly impact long-term sales.Consistent communication through newsletters keeps your audience engaged and loyal.Diverse tactics, including social media, ads, and reader magnets, complement each other for maximum reach.Building a starter library helps new readers explore your work and find their favorite genre.Authentic, behind-the-scenes content fosters a stronger connection with fans.
24 Jul 2026
The Truth About Direct Sales for Authors with Greg Keogh of Curios,The BookFunnel Podcast Ep. 45
SummaryIn this episode, Greg from Curios discusses the realities and misconceptions of direct sales for authors, the evolving industry landscape, and practical strategies for building a sustainable author career through direct sales and community engagement. In this episode, we explore the intricacies of book marketing, advertising strategies, and the future of direct sales for authors. Our guests share insights on Amazon algorithms, ad platforms like Reddit and Facebook, and innovative tools to streamline author success.Key TopicsMisconceptions about direct salesThe evolution of the book industryStrategies for indie authorsThe role of community and word-of-mouthTools and platforms for direct salesIndustry shifts from top-down to grassrootsAuthor branding and marketing tacticsThe importance of craft and feedback Amazon's genre and sales algorithmsEffective advertising platforms for authorsThe role of direct sales and author controlInnovative tools for book promotion and salesThe importance of reader experience and support
17 Jul 2026
BookTok: Love it or Hate it? with Kacie Belk, The BookFunnel Podcast Ep, 44
Learn More About Our GuestKacie's TikTokhttps://www.tiktok.com/@ladybelkreads?is_from_webapp=1&sender_device=pcKacie's YouTubehttps://www.youtube.com/@LadyBelkReadsHelpful BookFunnel LinksAuthor Knowledge Basehttps://authors.bookfunnel.com/Jack’s BookFunnel TikTokhttps://www.tiktok.com/@jack.bookfunnelBookFunnel Podcasthttps://bookfunnel.transistor.fm/BookFunnel Authors Facebook Grouphttps://www.facebook.com/groups/BookFunnelAuthorsBookFunnel Promos Facebook Grouphttps://www.facebook.com/groups/BookFunnelBundles/Webinar Signuphttps://calendly.com/jack_bookfunnel SummaryIn this episode, we explore the dynamics of the BookTok community, how authors can engage effectively, and the dos and don'ts of social media marketing for writers. In this episode, we explore the realities of author marketing, the importance of authentic content, and strategies for building a loyal reader base on platforms like TikTok. Our guest shares insights on review manipulation, content creation, and genre-specific marketing tips.
Who has been a guest on The BookFunnel Podcast
Names identified in recent episode analyses. Showing up to five guests.
Marvin
Michael Evans
Sacha Black
Oliver Evensen
Becca Syme
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
4.2 / 5
5 ratings
Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 44 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
75
Social presence
0
YouTube
0
Engagement
32
Pitching The BookFunnel Podcast
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting pitches.
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