The official podcast from the team at BookFunnel, hosted by Jack Shilkaitis, Kelli Tanzi, and Emma Alisyn, featuring guest interviews, self-publishing industry discussions, and tips for using BookFunnel to build an author business.

The BookFunnel Podcast
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Podcast Overview
The official podcast from the team at BookFunnel, hosted by Jack Shilkaitis, Kelli Tanzi, and Emma Alisyn, featuring guest interviews, self-publishing industry discussions, and tips for using BookFunnel to build an author business.
Language
🇺🇲
Publishing Since
10/25/2024
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Recent Episodes

May 4, 2026
Living Your Brand with Main Character Energy with Amanda Traylor, The BookFunnel Podcast Ep. 40
<p>In this episode, Amanda Traylor shares her journey of rebranding as June Patrick, the importance of authentic branding, and practical tips for authors to connect with their audience through in-person events, social media, and unique branding strategies.</p><p>Chapters</p><p>00:00 Introduction and Setting the Stage<br>01:52 Amanda Traylor's Journey in Writing and Branding<br>04:35 The Transformation into June Patrick<br>07:20 Reinventing the Author Brand<br>10:08 Embodying the Pen Name<br>12:41 Connecting with Readers through Branding<br>15:33 Navigating Goodreads and Author Reviews<br>18:44 Building a Brand Through Newsletters<br>26:43 Authenticity in Author Branding<br>28:36 Understanding Your Audience<br>35:21 In-Person Engagement and Reader Reactions<br>39:10 Creative Branding Strategies for Authors<br>41:10 Unique Promotional Items and Their Impact<br>44:42 Connecting with Modern Audiences<br>47:28 Finding Your Authentic Brand Voice<br>50:38 Navigating Branding in Different Contexts</p>

March 27, 2026
In-Person Book Sales Mastermind, with Katie Cross, Todd Fahnestock, & Johnny B Truant the BookFunnel Podcast Ep. 39
<p>About Our Guests</p><p>Johnny B Truant<br>https://johnnybtruant.com/</p><p>Katie Cross<br>https://katiecrossbooks.com/</p><p>Todd Fahnestock<br>https://toddfahnestock.com/</p><p>Summary</p><p>This episode explores the art and business of selling books in person at events like conventions and fairs. Authors share their experiences, strategies, and insights on how face-to-face sales can boost visibility, build community, and generate revenue. This episode features a lively discussion on in-person book sales, pitching strategies, and overcoming introvert/extrovert challenges at events. Johnny B Truant, Katie Cross, and Todd Fahnestock share practical tips, personal stories, and innovative ideas to boost author success at conventions and markets.</p><p>Key Topics</p><p>In-person book selling strategies<br>Event selection and audience targeting<br>Bundling and pricing tactics<br>Pitching and presentation skills<br>Networking and brand building In-person book sales strategies<br>Effective pitching techniques<br>Overcoming introvert/extrovert challenges in marketing</p>

March 20, 2026
Self-Publishing Aggressively Wide with Mark Leslie Lefebvre, The BookFunnel Podcast Ep. 38
<p>Learn more about our guest</p><p>Website<br>https://markleslie.ca/</p><p>Amazon<br>https://www.amazon.com/stores/author/B07JXYVJ92?ccs_id=d940ac4f-01c6-4885-b4d3-f011eff9a1cd</p><p>YouTube<br>https://www.youtube.com/c/MarkLeslieLefebvre</p><p>Facebook<br>https://www.facebook.com/markleslielefebvre/</p><p>LinkedIn<br>https://www.linkedin.com/in/marklefebvre/</p><p>Substack<br>https://angeliquemfawns.substack.com/p/the-unfiltered-truth-about-indie</p><p>Summary<br>In this episode, industry expert Mark Leslie Lefebvre shares insights on going wide as an author, the importance of multiple income streams, and creative strategies for marketing and leveraging intellectual property. Discover practical tips for indie and traditional authors to build sustainable careers.</p>
40 total episodes available
Recent guests on The BookFunnel Podcast
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Marvin
Guest
Michael Evans
Guest
Sacha Black
Guest
Oliver Evensen
Guest
Becca Syme
Guest
Kate Hall
Guest
Joe Solari
Guest
Russell Nohelty
Guest
Stu Grant
Guest
Johnny B Truant
Guest
Ruthie Bowles
Guest
Joanna Penn
Guest
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Frequently asked questions
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- What is The BookFunnel Podcast?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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