The official podcast from the team at BookFunnel, hosted by Jack Shilkaitis, Kelli Tanzi, and Emma Alisyn, featuring guest interviews, self-publishing industry discussions, and tips for using BookFunnel to build an author business.

The BookFunnel Podcast
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Podcast Overview
The official podcast from the team at BookFunnel, hosted by Jack Shilkaitis, Kelli Tanzi, and Emma Alisyn, featuring guest interviews, self-publishing industry discussions, and tips for using BookFunnel to build an author business.
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Publishing Since
10/25/2024
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Recent Episodes

July 17, 2026
BookTok: Love it or Hate it? with Kacie Belk, The BookFunnel Podcast Ep, 44
<p>Learn More About Our Guest</p><p>Kacie's TikTok<br>https://www.tiktok.com/@ladybelkreads?is_from_webapp=1&sender_device=pc</p><p>Kacie's YouTube<br>https://www.youtube.com/@LadyBelkReads</p><p><br>Helpful BookFunnel Links</p><p>Author Knowledge Base<br>https://authors.bookfunnel.com/</p><p>Jack’s BookFunnel TikTok<br>https://www.tiktok.com/@jack.bookfunnel</p><p>BookFunnel Podcast<br>https://bookfunnel.transistor.fm/</p><p>BookFunnel Authors Facebook Group<br>https://www.facebook.com/groups/BookFunnelAuthors</p><p>BookFunnel Promos Facebook Group<br>https://www.facebook.com/groups/BookFunnelBundles/</p><p>Webinar Signup<br>https://calendly.com/jack_bookfunnel </p><p>Summary</p><p>In this episode, we explore the dynamics of the BookTok community, how authors can engage effectively, and the dos and don'ts of social media marketing for writers. In this episode, we explore the realities of author marketing, the importance of authentic content, and strategies for building a loyal reader base on platforms like TikTok. Our guest shares insights on review manipulation, content creation, and genre-specific marketing tips.</p>

July 10, 2026
Translating Your Books for Global Readers with Maxwell Zachs, The BookFunnel Podcast Ep 43
<p>What if your next audience is waiting in another language?</p><p>In this episode of the BookFunnel Podcast, Jack Shilkaitis and Emma Alisyn sit down with Maxwell Zachs, CEO of Translation Review and a longtime indie author, to explore how authors can bring their books into international markets without sacrificing quality, voice, or reader trust.</p><p>Max explains how hybrid translation combines the speed and affordability of AI-assisted translation with the judgment, cultural knowledge, and nuance of professional human translators. The conversation goes far beyond simply translating the words on the page, covering everything from genre-specific terminology and localized marketing to foreign-language newsletters, international pricing, cover design, reader expectations, and long-term publishing strategy.</p><p>Authors will also learn why a translated edition should be treated as a new publishing venture rather than an ancillary product—and why the translation itself is often only the beginning.</p><p>Key Takeaway</p><p>Publishing in translation is not simply a matter of converting a manuscript into another language. Each translated edition is a new book entering a new market, complete with its own readers, expectations, marketing opportunities, cultural context, and publishing strategy.</p><p>Authors who approach translation with research, patience, professional support, and a willingness to engage with readers may discover opportunities well beyond the English-language market.</p><p>About Maxwell Zachs</p><p>Maxwell Zachs is the CEO of Translation Review and an independent author with nearly twenty years of publishing experience. After using AI-assisted translation to bring his own backlist into Spanish and other languages, Max recognized the need for professional human review to correct grammatical errors, preserve author voice, localize language, and improve the reader experience.</p><p>Translation Review now works with a growing team of native-language translators to help authors prepare AI-assisted translations for publication across a wide range of international markets.</p><p>Learn more about Translation Review and connect with Max through the company’s website.<br>https://translationreview.ai/</p>

July 3, 2026
Is Work-Life Balance Attainable as an Author In 2026? with Emma & Jack, The BookFunnel Podcast Ep. 42
<p>Summary</p><p>In this episode, Jack and Emma explore the realities of balancing full-time work and writing, the importance of motivation, setting boundaries, and the journey of building a sustainable author career. They share personal insights, practical tips, and the mindset needed to succeed as a part-time or full-time author.</p><p> Key Topics</p><p>Balancing full-time work and writing<br>The myth of work-life balance<br>Setting boundaries and managing crazy<br>Motivation and accountability in writing<br>Leveraging small wins and systems<br>The importance of community and support<br>Time management and productivity hacks<br>The long journey of author success</p><p> Takeaways</p><p>There is no such thing as perfect work-life balance when you love your roles.<br>Motivation often comes from systems, accountability, and enjoyment of the process.<br>Tracking your time reveals how much actual work you can do in a day.<br>Delegating tasks and learning new processes can free up creative energy.<br>Progress is incremental; consistency over time leads to success.<br>Understanding your true motivators helps sustain your writing journey.<br>Life events can impact your writing schedule, and that's okay.<br>Slow and steady wins the race in building an author career.</p><p>Chapters</p><p>01:20 Work-Life Balance for Authors<br>04:53 Motivation and Accountability in Writing<br>07:59 Finding Your Unique Motivation<br>11:43 Time Management and Energy Awareness<br>15:02 The Importance of Delegation<br>18:41 High Leverage Opportunities<br>22:20 Embracing Life's Challenges<br>25:37 The Journey of Becoming an Author</p>
44 total episodes available
Recent guests on The BookFunnel Podcast
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Marvin
Guest
Michael Evans
Guest
Sacha Black
Guest
Oliver Evensen
Guest
Becca Syme
Guest
Kate Hall
Guest
Joe Solari
Guest
Russell Nohelty
Guest
Stu Grant
Guest
Johnny B Truant
Guest
Ruthie Bowles
Guest
Joanna Penn
Guest
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Deep-dive analytics for The BookFunnel Podcast
Frequently asked questions
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- What is The BookFunnel Podcast?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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