by Lynne Testoni and Rachel Smith
Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.
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🇺🇲
Publishing Since
6/2/2019
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April 27, 2025
<p>This week we are trying something new - which might become a regular episode. We are answering questions from our listeners, using our years of experience and some of the knowledge learned doing this podcast for the last six years (thanks to all our amazing guests).</p> <p>This week's questions include:</p> <ul> <li>The ethics around including past clients in future articles or commissions</li> <li>How to break up with a client</li> <li>How to pitch to a new editor or client</li> <li>How to avoid procrastination</li> </ul> <p>We hope you find this discussion helpful and thanks Tracey, Stephanie, Ros and Natalie for these questions. If you have questions you'd like us to answer in our next Q&A episode, just send them <a href= "https://docs.google.com/forms/d/e/1FAIpQLSdqNHgtkwd0xauLqfVElYV4nbAwwRkePS6HUtkFxWKBPp3nZA/viewform?usp=header" target="_blank" rel="noopener">here.</a></p> <p>Find Lynne <a href= "https://www.lynnetestoni.com">www.lynnetestoni.com</a></p> <p>Find Rachel <a href= "https://www.rachelsmith.com.au">www.rachelsmith.com.au</a></p> <p>Rachel's List <a href= "https://www.rachelslist.com.au">www.rachelslist.com.au</a> </p> <p>Thanks (as always) to our sponsors Rounded (<a href= "https://www.rounded.com.au">www.rounded.com.au</a>), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: <a href= "mailto:[email protected]">[email protected]</a> for the details.</p> <p>Episode edited by Marker Creative Co <a href= "https://www.markercreative.co">www.markercreative.co</a> </p>
April 20, 2025
<div class="py-2 px-3 gap-3 stack"><span class= "text-grey-800 AiActions-module--iXYz5G AiActions-module--ZUoEgQ label-1-regular Text-module--dTnC1C"> In this week's episode co-hosts Rachel and Lynne chat withGeorgia Rickard, an award-winning journalist turned content strategist.</span></div> <div class="py-2 px-3 gap-3 stack"> </div> <div class="py-2 px-3 gap-3 stack"><span class= "text-grey-800 AiActions-module--iXYz5G AiActions-module--ZUoEgQ label-1-regular Text-module--dTnC1C"> Founder of the popular Georgia's Media Circle on Facebook (a great group for writers and PRs), Georgia shares her journey from being a travel writer to becoming the youngest magazine editor in Australia at 23. She discusses:</span></div> <div class="py-2 px-3 gap-3 stack"> </div> <ul> <li class="py-2 px-3 gap-3 stack"><span class= "text-grey-800 AiActions-module--iXYz5G AiActions-module--ZUoEgQ label-1-regular Text-module--dTnC1C"> the importance of building a personal brand</span></li> <li class="py-2 px-3 gap-3 stack"><span class= "text-grey-800 AiActions-module--iXYz5G AiActions-module--ZUoEgQ label-1-regular Text-module--dTnC1C"> the challenges of making oneself visible online,</span></li> <li class="py-2 px-3 gap-3 stack"><span class= "text-grey-800 AiActions-module--iXYz5G AiActions-module--ZUoEgQ label-1-regular Text-module--dTnC1C"> and the evolving landscape of freelancing with the rise of AI</span></li> </ul> <div class="py-2 px-3 gap-3 stack"> </div> <div class="py-2 px-3 gap-3 stack"><span class= "text-grey-800 AiActions-module--iXYz5G AiActions-module--ZUoEgQ label-1-regular Text-module--dTnC1C"> She also talks about how and why she set up Georgia's Media Circle, and her upcoming event, Brand Camp, which is designed to help creatives build and monetise their personal brands. It's all about the value of authenticity, confidence, and adapting to new industry trends.</span></div> <div class="py-2 px-3 gap-3 stack"> </div> <div class="py-2 px-3 gap-3 stack"><span class= "text-grey-800 AiActions-module--iXYz5G AiActions-module--ZUoEgQ label-1-regular Text-module--dTnC1C"> Georgia's Media Circle is here: <a href= "https://www.facebook.com/groups/georgiasmediacircle">https://www.facebook.com/groups/georgiasmediacircle</a></span></div> <div class="py-2 px-3 gap-3 stack"><span class= "text-grey-800 AiActions-module--iXYz5G AiActions-module--ZUoEgQ label-1-regular Text-module--dTnC1C"> Georgia's agency website is: <a href= "https://wearegeorge.co/">https://wearegeorge.co/</a></span></div> <div class="py-2 px-3 gap-3 stack"> </div> <div class="py-2 px-3 gap-3 stack"><span class= "text-grey-800 AiActions-module--iXYz5G AiActions-module--ZUoEgQ label-1-regular Text-module--dTnC1C"> Details about Brand Camp are here: <a href= "https://www.georgiarickard.com/brand-camp">https://www.georgiarickard.com/brand-camp</a> And if you use the code RLIST100 you can get a $100 discount on the cost.</span></div> <div class="py-2 px-3 gap-3 stack"> </div> <div class="py-2 px-3 gap-3 stack">Find Lynne <a href= "https://www.lynnetestoni.com">www.lynnetestoni.com</a></div> <div class="py-2 px-3 gap-3 stack">Find Rachel <a href= "https://www.rachelsmith.com.au">www.rachelsmith.com.au</a></div> <div class="py-2 px-3 gap-3 stack">Rachel's List <a href= "https://www.rachelslist.com.au">www.rachelslist.com.au</a></div> <div class="py-2 px-3 gap-3 stack"> </div> <div class="py-2 px-3 gap-3 stack">Thanks (as always) to our sponsors Rounded (<a href= "https://www.rounded.com.au">www.rounded.com.au</a>), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: <a href= "mailto:[email protected]">[email protected]</a> for the details.</div> <div class="py-2 px-3 gap-3 stack"> </div> <div class="py-2 px-3 gap-3 stack">Episode edited by Marker Creative Co <a href= "https://www.markercreative.co">www.markercreative.co</a> </div> <div class= "sticky right-0 p-2 z-1 row justify-end transition-opacity AiActions-module--pTHKXZ"> <div class="IconButton-module--RuUKvt"> </div> </div>
April 13, 2025
<p>This week on the podcast, Rachel & Lynne are chatting with former journalist, now educator, writer and editor, Dan Kaufman, about something they all feel passionately about - the craft of writing and editing.</p> <p>We have a lot of feelings about this topic, as we chat about <span class= "text-grey-800 AiActions-module--iXYz5G AiActions-module--ZUoEgQ label-1-regular Text-module--dTnC1C"> the essential skills freelance writers need, including:</span></p> <ul> <li class="py-2 px-3 gap-3 stack"><span class= "text-grey-800 AiActions-module--iXYz5G AiActions-module--ZUoEgQ label-1-regular Text-module--dTnC1C"> the importance of mastering the basics of writing</span></li> <li class="py-2 px-3 gap-3 stack"><span class= "text-grey-800 AiActions-module--iXYz5G AiActions-module--ZUoEgQ label-1-regular Text-module--dTnC1C"> the declining emphasis on subediting and what it means for journalism</span></li> <li class="py-2 px-3 gap-3 stack"><span class= "text-grey-800 AiActions-module--iXYz5G AiActions-module--ZUoEgQ label-1-regular Text-module--dTnC1C"> the need for critical thinking, attention to detail, and self-editing</span></li> <li class="py-2 px-3 gap-3 stack"><span class= "text-grey-800 AiActions-module--iXYz5G AiActions-module--ZUoEgQ label-1-regular Text-module--dTnC1C"> the use of AI in writing and why Dan hates it!</span></li> </ul> <div class= "sticky right-0 p-2 z-1 row justify-end transition-opacity AiActions-module--pTHKXZ"> <div class="IconButton-module--RuUKvt"> <div>Connect with Dan through his website: <a href= "https://mediasurvival.com/">https://mediasurvival.com/</a></div> <div> </div> <div>Dan's next public workshops are:</div> <div> </div> <div>Press release writing and media pitching on 6 May <a href="https://www.eventbrite.com.au/e/press-release-writing-and-media-pitching-course-live-half-day-webinar-tickets-1254147331429)">https://www.eventbrite.com.au/e/press-release-writing-and-media-pitching-course-live-half-day-webinar-tickets-1254147331429)</a></div> <div> </div> <div>Sub-editing and proofreading on 13 and 14 May (<a href= "https://www.eventbrite.com.au/e/sub-editing-and-proofreading-short-course-webinar-over-two-half-days-tickets-1254191824509)">https://www.eventbrite.com.au/e/sub-editing-and-proofreading-short-course-webinar-over-two-half-days-tickets-1254191824509)</a></div> <div> </div> <div>Dan is offering an exclusive 15% discount code to his courses for podcast listeners with the code: <strong>contentbyte </strong></div> <div> </div> <div>Find Lynne <a href= "https://www.lynnetestoni.com">www.lynnetestoni.com</a></div> <div>Find Rachel <a href= "https://www.rachelsmith.com.au">www.rachelsmith.com.au</a> <br /> Rachel's List <a href= "https://www.rachelslist.com.au">www.rachelslist.com.au</a> </div> <div><br /> Thanks (as always) to our sponsors Rounded (<a href= "https://www.rounded.com.au">www.rounded.com.au</a> ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: <a href= "mailto:[email protected]">[email protected]</a> for the details.</div> <div><br /> Episode edited by Marker Creative Co <a href= "https://www.markercreative.co">www.markercreative.co</a> </div> </div> </div>
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