Join Food Industry Finance Expert Sarah Delevan as she breaks down the need-to-know financial concepts for running a profitable food business, shares case studies and lessons from around the food industry, and highlights the many different ways to build a successful food business on your own terms through conversations with founders and industry experts. <br/><br/><a href="https://thegoodfoodcfo.substack.com?utm_medium=podcast">thegoodfoodcfo.substack.com</a>

The Good Food CFO podcast
Claim This Podcastby The Good Food CFO
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Podcast Overview
Join Food Industry Finance Expert Sarah Delevan as she breaks down the need-to-know financial concepts for running a profitable food business, shares case studies and lessons from around the food industry, and highlights the many different ways to build a successful food business on your own terms through conversations with founders and industry experts. <br/><br/><a href="https://thegoodfoodcfo.substack.com?utm_medium=podcast">thegoodfoodcfo.substack.com</a>
Language
🇺🇲
Publishing Since
12/14/2020
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Recent Episodes

July 7, 2026
Traditional Bookkeeping Isn't Serving Small Businesses - So We’re Reimagining It
Host Sarah Delevan interviews Jennifer DeFilippo, Founder of Hello Jenn D, about reimagining bookkeeping for small food businesses, offering budget-friendly solutions beyond traditional options.

June 3, 2026
Sales Were Up 40%: Here's Why They Still Didn't Have Enough Cash
The Good Food CFO, Sarah, reveals why a growing food brand faced cash shortages despite a 40% revenue increase, offering a framework to identify and solve cash flow issues.

March 31, 2026
Thrive Market vs. KeHe: Who Really Gives Better Margin?
This is a free preview of a paid episode. To hear more, visit <a href="https://thegoodfoodcfo.substack.com?utm_medium=podcast&utm_campaign=CTA_7">thegoodfoodcfo.substack.com</a><br/><br/><p>Thrive Market has built a loyal following of health-conscious consumers who are actively looking for better-for-you brands.For good food founders, it’s a direct line to your target audience. And the conventional wisdom has always been that selling direct to retail, cutting out the distributor, means better margins and more money staying in your business. </p><p>But the Thrive Market relationship isn’t as cut and dry as we assumed, and as Sarah uncovered many founders don’t realize the financial impacts until it’s too late. </p><p>In this episode </p><p>In this episode Sarah breaks down the real cost of selling through Thrive Market, shares insights into Thrive's price negotiation process, and what she learned from Founders actively selling to Thrive Market right now.</p><p>You’ll hear: </p><p>* What Thrive Market actually charges brands on every invoice</p><p>* Why the direct-to-retail margin assumption doesn’t always hold</p><p>* How Thrive Market margins stack up against national distributor KeHE (the numbers might surprise you)</p><p>* The 5 steps every founder should take before signing with any retail or distribution partner </p><p>Before you say yes to Thrive Market, or any retail partner, listen to this episode.</p>
173 total episodes available with 2 transcripts
Recent guests on The Good Food CFO podcast
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Jennifer DeFilippo
Guest
Catt Fields-White
Guest
client
Guest
Kartik Das
Guest
Alyssa Fernandez
Guest
Joe Nicchi
Guest
Ilay Karateke
Guest
Julia Megson
Guest
Ariane Daguin
Guest
Nicole Schwartz
Guest
Kelly Bennett
Guest
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- What is The Good Food CFO podcast?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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