Podcast thumbnail for The Gym Member Machine Podcast

The Gym Member Machine Podcast

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by Gym Member Machine

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18 episodes
Updated Daily
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Podcast Overview

<p>Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.</p><p> </p><p>In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).</p><p> </p><p>Here’s what that actually means:</p><p> </p><p>• Offer design that makes sense for you and your model</p><p>• Customized, multi-platform paid ad campaigns</p><p>• World-class gym websites and landing pages that convert</p><p>• Time-saving sales and automation systems</p><p>• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine clients</p><p> </p><p>Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).</p><p> </p><p>Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call at <a rel="noopener noreferrer nofollow" href="https://gymmembermachine.com" target="_blank">https://gymmembermachine.com</a></p><p> </p><p>Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).</p><p> </p><p>If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.</p><p> </p><p>Either way, we're rooting for ya 💪</p>

Language

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Publishing Since

2/19/2026

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Recent Episodes

Episode thumbnail for Do gym ads still work in 2026?

June 5, 2026

Do gym ads still work in 2026?

<ul><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=podcastbio&amp;htrafficsource=podcast" target="_blank"><b>Claim a (yes, actually) free 30-day trial with GMM here</b></a></li><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/corevaluesfree-545122?el=corevaluesworksheetshownotespodcast&amp;htrafficsource=podcast" target="_blank"><b>FREE Gym Core Values Worksheet</b></a> 👉 Find out if your gym’s core values are building real culture or just collecting dust on a wall. Create values your team can name, use, and live by in 45–60 minutes.</li><li>Instagram: <a rel="noopener noreferrer nofollow" href="https://instagram.com/gymmembermachine" target="_blank"><b>@gymmembermachine</b></a></li></ul><p>—</p><p>ABOUT US</p><p>Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.</p><p></p><p>In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).</p><p></p><p>Here’s what that actually means:</p><p>• Offer design that makes sense for you and your model</p><p>• Customized, multi-platform paid ad campaigns</p><p>• World-class gym websites and landing pages that convert</p><p>• Time-saving sales and automation systems</p><p>• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym</p><p></p><p>Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).</p><p></p><p>Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call <a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/podcast" target="_blank"><b>here</b></a> 📞</p><p></p><p>Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).</p><p></p><p>If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.</p><p>Either way, we're rooting for ya 💪<br /><br />TIMESTAMPS<br />00:00 Intro<br />02:10 Do Facebook ads still work for gyms?<br />04:50 How much should I spend on ads?<br />08:34 Should I run my own ads or hire someone?<br />11:06 The 4 types of offers to run<br />14:52 Free offers (if you've got it, flaunt it)<br />18:24 The contrasting A/B offer<br />21:28 Getting leads but no one signs up?<br />23:29 How long until ads start working?<br />25:02 Facebook vs Google ads<br />27:36 Do you need a website or just a landing page?<br />28:22 Who should (and shouldn't) run paid ads</p>

Episode thumbnail for How 'poster on the wall' core values kill a gym's culture (and how to fix them)

May 29, 2026

How 'poster on the wall' core values kill a gym's culture (and how to fix them)

<ul><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=podcastbio&amp;htrafficsource=podcast" target="_blank"><b>Claim a (yes, actually) free 30-day trial with GMM here</b></a></li><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/corevaluesfree-545122?el=corevaluesshownotes&amp;htrafficsource=podcast" target="_blank">FREE Gym Core Values Worksheet</a> 👉 Find out if your gym’s core values are building real culture or just collecting dust on a wall. Create values your team can name, use, and live by in 45–60 minutes.</li><li>Instagram: <a rel="noopener noreferrer nofollow" href="https://instagram.com/gymmembermachine" target="_blank"><b>@gymmembermachine</b></a></li></ul><hr /><p>MENTIONED IN THIS EPISODE 👇<br />👉 "Fix or Fire" → These team members rot your gym from the inside out: <a rel="noopener noreferrer nofollow" href="https://youtu.be/LpqSNgb5VTQ" target="_blank">https://youtu.be/LpqSNgb5VTQ</a><br />👉 The 4 'C's of hiring a manager for your gym who won't bail (or bankrupt you) in 6 months: <a rel="noopener noreferrer nofollow" href="https://youtu.be/R_Idl6Rac_I" target="_blank">https://youtu.be/R_Idl6Rac_I</a><br />👉 Brutally honest advice to my former gym owner self: <a rel="noopener noreferrer nofollow" href="https://youtu.be/fGR-pM86loU" target="_blank">https://youtu.be/fGR-pM86loU</a></p><hr /><p>ABOUT US</p><p>Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.</p><p></p><p>In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).</p><p></p><p>Here’s what that actually means:</p><p>• Offer design that makes sense for you and your model</p><p>• Customized, multi-platform paid ad campaigns</p><p>• World-class gym websites and landing pages that convert</p><p>• Time-saving sales and automation systems</p><p>• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym</p><p></p><p>Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).</p><p></p><p>Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call <a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/podcast" target="_blank"><b>here</b></a> 📞</p><p></p><p>Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).</p><p></p><p>If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.</p><p>Either way, we're rooting for ya 💪</p><hr /><p>TIMESTAMPS</p><p>00:00 - Intro</p><p>01:24 - What good core values look like</p><p>02:42 - The test: ask your team at random</p><p>03:48 - Why core values matter</p><p>05:26 - GMM's three core values</p><p>06:06 - What makes a strong core value</p><p>07:32 - Treat everyone like family</p><p>14:16 - Be obsessed with getting better</p><p>15:58 - Be a fantastic teammate</p><p>20:38 - The inversion exercise to find yours</p><p>27:56 - Values in performance reviews</p><p>31:38 - Value shout-outs every meeting</p><p>37:58 - Hiring: fit over competence</p><p>42:54 - How often to revisit them</p>

Episode thumbnail for Gym marketing secrets from the best movie trilogy of all time

May 22, 2026

Gym marketing secrets from the best movie trilogy of all time

<ul><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=podcastbio&amp;htrafficsource=podcast" target="_blank"><b>Claim a (yes, actually) free 30-day trial with GMM here</b></a></li><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/corevaluesfree-545122?el=corevaluesworksheetshownotespodcast&amp;htrafficsource=podcast" target="_blank">FREE Gym Core Values Worksheet</a> 👉 Find out if your gym’s core values are building real culture or just collecting dust on a wall. Create values your team can name, use, and live by in 45–60 minutes.</li><li>Instagram: <a rel="noopener noreferrer nofollow" href="https://instagram.com/gymmembermachine" target="_blank"><b>@gymmembermachine</b></a></li></ul><p>—</p><p>ABOUT US</p><p>Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.</p><p></p><p>In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).</p><p></p><p>Here’s what that actually means:</p><p>• Offer design that makes sense for you and your model</p><p>• Customized, multi-platform paid ad campaigns</p><p>• World-class gym websites and landing pages that convert</p><p>• Time-saving sales and automation systems</p><p>• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym</p><p></p><p>Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).</p><p></p><p>Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call <a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/podcast" target="_blank"><b>here</b></a> 📞</p><p></p><p>Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).</p><p></p><p>If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.</p><p>Either way, we're rooting for ya 💪</p><p></p><p>TIMESTAMPS<br />(00:00) Cold open<br />(00:26) Why we are talking about Lord of the Rings<br />(01:48) The big idea<br />(03:22) Sam and Frodo, explained for non-nerds<br />(06:40) Applying it to your marketing<br />(07:54) Who your real target market actually is<br />(10:22) Why "Sally" is more valuable than Dave<br />(11:24) Client as hero, you as the guide<br />(14:08) What Frodo vs. Sam content looks like<br />(14:50) The viral client story<br />(17:50) The service side: being Sam inside the gym<br />(21:38) Give your clients "dessert"<br />(24:00) Don't manage like Gollum<br />(28:00) Why this mindset actually makes you more money<br />(33:48) Closing thoughts</p>

18 total episodes available

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What is The Gym Member Machine Podcast?
<p>Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.</p><p> </p><p>In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).</p><p> </p><p>Here’s what that actually means:</p><p> </p><p>• Offer design that makes sense for you and your model</p><p>• Customized, multi-platform paid ad campaigns</p><p>• World-class gym websites and landing pages that convert</p><p>• Time-saving sales and automation systems</p><p>• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine clients</p><p> </p><p>Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).</p><p> </p><p>Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call at <a rel="noopener noreferrer nofollow" href="https://gymmembermachine.com" target="_blank">https://gymmembermachine.com</a></p><p> </p><p>Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).</p><p> </p><p>If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.</p><p> </p><p>Either way, we're rooting for ya 💪</p>
How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

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