The Gym Member Machine Podcast

About The Gym Member Machine Podcast

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here’s what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine clients Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call at https://gymmembermachine.com (https://gymmembermachine.com) Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call. Either way, we're rooting for ya 💪

Publisher

Gym Member Machine

Category

business · health & fitness

Language

en

Explicit

Yes

First episode

19 Feb 2026

Latest episode

9 Oct 2026

Latest episodes

35 episodes in the feed.

1. 

   9 Oct 2026

   Gym Sales Hiring: How to Stop Being the Only Rainmaker in Your Gym

   If you're the only person selling memberships at your gym, you've got a ceiling on your growth and a one-way ticket to burnout. This episode breaks down exactly how to hire, compensate, train, and coach a gym salesperson so your revenue doesn't stop the second you step away. Whether you're running personal training, small-group, or a multi-location operation, this is the playbook you need. Claim a (yes, actually) free 30-day trial with GMM here (https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=podcastbio&htrafficsource=podcast) FREE Gym Growth Audit (https://join.gymmembermachine.com/free-audit?el=freeaudit&htrafficsource=podcast) 👉 Plug in your gym's numbers and find your growth ceiling. See if you're on pace to hit your member goal (or exactly what's capping you) in 5 minutes or less. Instagram: @gymmembermachine (https://instagram.com/gymmembermachine) ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here's what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here (https://join.gymmembermachine.com/podcast) 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call. Either way, we're rooting for ya 💪 Timestamps 0:00 - Why You Can't Be the Only Rainmaker 4:25 - The First Time Someone Else Closed for Me 6:55 - 4 Reasons You Need a Sales Bench NOW 9:04 - Sales Role Definitions: Booking vs. Closing 11:18 - 3 Gym Sales Models That Actually Work 12:38 - How to Structure Sales Compensation 15:56 - The Hiring Process: Where to Start 17:37 - The 4 C's: What to Screen Every Candidate For 21:00 - Video Applications: The Vibe Check Filter 22:37 - The Trial Role Play That Exposes Everything 26:13 - Screening for Competitiveness and Grit 28:41 - Screening for Care: The Hardest One to Fake 30:42 - Internal Promotions: The Hidden Trap 32:57 - Sneaky Hiring Tips They Don't Teach in HR 34:57 - Scare Them Away Before You Hire Them 36:07 - Onboarding: Async Libraries and Game Film 38:20 - Training Structure: Orchids Not Succulents 40:25 - Weekly Sales Meeting Blueprint 41:50 - Role Play Done Right: Keeler's Framework 47:48 - Objection Coaching: What to Look For 49:43 - Free Hiring Script and Sales Toolkit

2. 

   2 Oct 2026

   Fix Your Churn: How Great Gyms Keep Members Forever

   If your gym sessions aren't delivering a great experience, no marketing budget in the world is going to fix your retention or referrals. This episode breaks down the exact CCOS framework (Confidence, Care, Organization, Scaling), the 10-second rule, and the seven-touches system that turn every session into the kind of product members actually pay for month after month. Works for CrossFit, small group, semi-private, boot camp, one-on-one, whatever you're running. Claim a (yes, actually) free 30-day trial with GMM here (https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=podcastbio&htrafficsource=podcast) FREE Gym Growth Audit (https://join.gymmembermachine.com/free-audit?el=freeaudit&htrafficsource=podcast) 👉 Plug in your gym's numbers and find your growth ceiling. See if you're on pace to hit your member goal (or exactly what's capping you) in 5 minutes or less. Instagram: @gymmembermachine (https://instagram.com/gymmembermachine) ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here's what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here (https://join.gymmembermachine.com/podcast) 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call. Either way, we're rooting for ya 💪 Timestamps 0:00 - Why Your Sessions Are Your Real Marketing 1:07 - Methodology Matters Less Than You Think 2:15 - Principle 1: The Curtain Goes Up, You're On Stage 3:39 - Introducing the CCOS Framework 4:17 - First C: Confidence (Fake It Till You Make It) 6:19 - Second C: Care (Nobody Cares What You Know) 10:04 - The O: Organization and Preparation 11:23 - The S: Scaling for Any Client Who Walks In 13:52 - The 10-Second Rule for Coaching Sessions 19:44 - The 7 Touches System 20:08 - Touch 1: Greet by Name the Second They Walk In 21:31 - The Post-Session Fist Bump and Micro Win 23:06 - Individual Cues vs. Shouting at the Room 27:16 - Notes and Handoffs: Consistency Across Coaches 32:19 - Warm-Up Name Games and Building Real Rapport 35:09 - Give Your Clients Dessert 36:45 - Under-Indexing on Fun Is Killing Your Retention 39:42 - Putting the Bow on CCOS

3. 

   25 Sept 2026

   Questions Gym Owners Are Too Afraid to Ask [How much can I make as a gym owner + more]

   If you're a gym owner wrestling with gym pricing, bad hires, burnout, or whether to raise membership rates on current members, this episode goes deep on all of it without the sugar-coating. We break down real profit margins by stage, how to actually pay yourself, and a step-by-step playbook for raising gym prices without torching your community. Claim a (yes, actually) free 30-day trial with GMM here (https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=podcastbio&htrafficsource=podcast) FREE Gym Growth Audit (https://join.gymmembermachine.com/free-audit?el=freeaudit&htrafficsource=podcast) 👉 Plug in your gym's numbers and find your growth ceiling. See if you're on pace to hit your member goal (or exactly what's capping you) in 5 minutes or less. Instagram: @gymmembermachine (https://instagram.com/gymmembermachine) ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here's what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here (https://join.gymmembermachine.com/podcast) 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call. Either way, we're rooting for ya 💪 Timestamps 0:00 - Questions Gym Owners Are Too Scared to Ask 1:29 - How Much Can a Gym Owner Actually Make? 4:04 - The 4 Stages of Fitness Business Freedom 9:02 - Buying Back Your Time Costs You Margin 12:56 - The 20-30% Profit Margin Target 14:41 - How to Pay Yourself as a Gym Owner 19:51 - Cash Reserves: How Much to Keep on Hand 22:52 - You Hired a Friend and It's Going Sideways 25:07 - The Crucial Conversation Framework 33:33 - Burned Out After 10+ Years in the Gym 35:34 - Fuel for Growth When You're Broke and Beat 43:48 - Founding Member Rates Are Killing Your Margins 45:20 - Raising Prices on New Members: Total No-Brainer 49:57 - The Red Yellow Green Playbook for Price Raises 52:26 - Build Annual Increases Into Every Agreement

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Contact The Gym Member Machine Podcast

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Shows with a similar audience

• 

  Fitness Business Musings with Mark Fisher

• 

  Fitness Business University Podcast

• 

  Gym Business - Business for Unicorns Podcast

• 

  Gym World Worldwide

• 

  Built To Grow Fitness Business

• 

  The Business Of Strength Podcast