
The Handcrafted Podcast: The Business of making things
Claim This Podcastby Paul Mencel
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Podcast Overview
<p><b>The Handcrafted Podcast: The Business of Making Things"</b> is where craftsmanship meets business strategy. Hosted by Paul, founder of <b>Philadelphia Table Co.</b> and <b>The Handcrafted Network</b>, this podcast dives into the mindset, pricing, marketing, and systems that help makers turn their craft into a thriving business. Whether you're a woodworker, artisan, or creative entrepreneur, you’ll learn the strategies to build a profitable, sustainable business—because great craftsmanship deserves great business strategy.</p>
Language
🇺🇲
Publishing Since
3/14/2025
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Recent Episodes

July 6, 2026
Don't Niche Too Soon: Let Your Customers Build Your Business
Free Trial In this episode, Paul challenges one of the most common pieces of business advice: "Find your niche." While niching down is important eventually, he argues that many makers do it far too early—before they've collected enough real-world data about what customers actually want. Drawing from his own experience building Philadelphia Table Company, Paul explains how saying "yes" to a wide variety of projects in the early years allowed the business to discover its true specialty naturall...

June 29, 2026
Own Your Audience: Why Makers Need an Email List
Summer Special ! Start your free trial. Summary: This episode argues that makers should stop relying only on social media or handing out business cards, and instead start collecting emails so they can “own” their audience. The main idea is to use email marketing in a luxury, story-driven way—less “buy now,” more behind-the-build narratives, project highlights, inspiration, and client/project stories. Key points: Social media audiences belong to the platform, not you.Ask for emails...

June 22, 2026
The $500 Decision That Changes Everything
Start your free trial! In this episode, Paul shares a recent change to Philadelphia Table Company's sales process that has dramatically improved closing rates: replacing an immediate 60% deposit with a $500 design deposit. What started as advice from another furniture maker has quickly become one of the most impactful changes to the customer journey, reducing friction, accelerating decisions, and creating a healthier sales pipeline. The episode also opens with a discussion about the emo...
66 total episodes available
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Frequently asked questions
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- What is The Handcrafted Podcast: The Business of making things?
<p><b>The Handcrafted Podcast: The Business of Making Things"</b> is where craftsmanship meets business strategy. Hosted by Paul, founder of <b>Philadelphia Table Co.</b> and <b>The Handcrafted Network</b>, this podcast dives into the mindset, pricing, marketing, and systems that help makers turn their craft into a thriving business. Whether you're a woodworker, artisan, or creative entrepreneur, you’ll learn the strategies to build a profitable, sustainable business—because great craftsmanship deserves great business strategy.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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