Naked Founder bonus episode 2: 12 lessons in business
Ahead of the launch of season two of The Naked Founder podcast, BusinessCloud has produced two special bonus episodes featuring highlights from the first season.
Each episode brings together 12 compelling stories and valuable lessons from the entrepreneurs who appeared on the podcast.
Their insights cover everything from securing a celebrity investor, the importance of being paranoid in business, dealing with the menopause and knowing your lift pitch.
The 12 founders featured in the second bonus episode are:
Mark Stuart, Stuart Energy
Tom Dunlop, Summize
Simon Swan, uthful
Sean Brown, Versori
Clare Roberts, Kids Planet
Jennie Johnson, Vets at Home
Adam Ward, Airtime Rewards
Ruth Percival, Contollo
Suzanne Waring, The Helping Hands Group
Craig Smith, Mazuma Mobile and ICT Reverse
Dez Derry, exited founder
Daniel Burton, Wondrwall
The Naked Founder is a BusinessCloud podcast produced by Dan Brown at Renowned.
12 Oct 2026
Naked Founder bonus episode: 12 lessons of business
Ahead of the launch of season two of the Naked Founder podcast, we’ve produced two short bonus episodes featuring highlights from season one.
Each episode contains 12 founder stories from the entrepreneurs we interviewed.
The advice touches on a range of issues, including raising investment, mental health, seizing a once-in-a-lifetime opportunity and the impact of AI.
The 12 founder stories featured in the first bonus episode are:
Peter Cliff and Jos van der Steen, CONDUCTR
Hayley Roberts, Distology
James Cole, Panache Cruises
Holly Bennett (née Moore), Make Events
Jonathan Fitchew, Apprentify
Michelle and James Laithwaite, FuelHub
Russell Teale, Vivify
Matthew Scullion, Matillion
Jen Atkinson, Travel Seen
Laura Earnshaw, MyHappyMind
Derry Green, The Secret Garden Glamping
Sam White, Stella Insurance
Naked Founder is a BusinessCloud podcast produced by Dan Brown at Renowned.
7 Sept 2026
Daniel Burton: ‘I helped my 9-year-old daughter launch her own tech business’
When Daniel Burton’s nine-year-old daughter Ella asked for a £300 hairdryer, his response was simple: ‘Build your own.’
Burton is the guest on the season one finale of The Naked Founder podcast, where he explains why it’s vital that children understand the value of money.
That conversation with his daughter ultimately led to the launch of IONI, an independent British technology business created to design and manufacture high-end consumer electronics that are affordable and accessible to all.
In this episode of The Naked Founder, Burton also talks about:
His mission to change the world of smart home technology;
Living in his own sustainable smart home;
Why he’ll never quit; and
The loneliness of being a sole founder.
The Naked Founder is sponsored by Financielle – The Home of Money for Women – and produced by Dan Brown at Renowned.
Chapters
00:00 – Intro & Meet Daniel Burton00:50 – The Question We Always Ask01:29 – Ella's Story: Build Your Own Hairdryer03:22 – Tough Love & Kids Standing on Their Own04:00 – Leaving School at 1605:04 – Are Schools Built for Entrepreneurs?06:20 – The Idea Behind Wondrwall07:24 – Where the Name Wondrwall came From08:13 – The Original Vision: An Intelligent Home09:22 – Heating Only the Room You're In10:32 – Building Net Zero Homes11:33 – Inside Daniel's Own Smart Home13:22 – How Much Customers Save13:48 – The Gas Boiler Ban That Never Came15:10 – The Pivot: Energy as a Service16:51 – How the Subscription Model Works18:05 – Funding, Revenue & Headcount18:45 – The Hardest Part of Being a Founder19:47 – Doubt, Difficult Times & Staying the Course20:06 – A Backup Job22:36 – Final Advice to Founders
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