This podcast helps rural business owners, sales managers and reps be more productive and profitable by sharing insightful and intelligent conversations with guests who are at the top of their game. So if you are a rural company or rural marketing professional that wants to profit more, this show is made just for you.
#121: How To Back Yourself Before You Feel Qualified | Simon Ong On Never Being Ready
Simon Alexander Ong spent nearly ten years in financial services climbing a mountain he never chose. The video he made about it on his 40th birthday has since been watched 4.3 million times.
He joined Lehman Brothers a year before it collapsed, couldn't hold a job down for more than three years, and eventually worked out the universe was trying to tell him something.
He now coaches leaders, has written for The Guardian and HuffPost, speaks at Google, Salesforce and Microsoft, and wrote the award-winning book Energize.
He was also, briefly, the face of a national Barclays campaign - a story that starts with one client saying "you should come and talk to our team."
A few of the things we go over: energy over time management, why reinvention costs you friends, how to engineer your own luck, and the two words he's carried since losing his mum at seventeen.
Rural Sales Show is a podcast hosted by St John Craner - sales training and coaching for sales managers and the reps and people who sell to farmers across the world.
Connect with Simon on LinkedIn: https://www.linkedin.com/in/simonalexanderong/
Learn more about what he does here: https://simonalexanderong.com/
Follow him on Instagram: https://www.instagram.com/simonalexandero/
Subscribe to his Youtube channel: https://www.youtube.com/simonong
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Take my new AI rural sales training tool FieldCoach for a 15 day test drive for $1. No subscriptions or contract. Cancel anytime: https://www.ruralsalessuccess.com/fieldcoachio
Grab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/
(or join our Facebook Group below to get a free online copy).
Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebook
Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)
For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
17 Sept 2026
#120: Body Language Expert Scott Taylor: How I Read A Buyer Before They Speak
Companies pay Scott Taylor to walk into their own buildings without permission - not by picking locks, but by being pleasant enough that someone holds the door. He says he needs about twenty seconds.
Thirty-two years in security, safety and risk, and fourteen years training under the people who wrote the field: Joe Navarro and Robin Dreeke out of the FBI's behavioural programme, Lena Sisco on interrogation, Chase Hughes, Mark McClish and Peter Hyatt on statement and word analysis. He now reads people for government agencies, retailers, recruiters and sales teams.
In this conversation with St John Craner he explains what he's actually looking at - your hands, your neck, the speed you talk, where your sentences land - and why the tells everyone thinks they know are the wrong ones.
WHAT'S COVERED
- Truth tellers convey, liars convince
- Why people need to see your hands, and what standing with them behind your back says
- The sentence he builds into a first meeting to bring the contract forward
- The rapport framework that opens people up faster
- Where influence stops and manipulation starts
- Fear versus surprise, and how to tell them apart on a face
Rural Sales Success - sales training and coaching for the people who sell to farmers.
Connect with Scott on LinkedIn: https://www.linkedin.com/in/scotttaylorcpp/
Learn more about what he does here: https://praesidiumgroup.com.au/scott-taylor/
Check him out on his Socials:
- Facebook: https://www.facebook.com/itsscotttaylorofficial/
- Tiktok: https://www.tiktok.com/@behaviourrevealed
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Take my new AI rural sales training tool FieldCoach for a 15 day test drive for $1. No subscriptions or contract. Cancel anytime: https://www.ruralsalessuccess.com/fieldcoachio
Grab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/
(or join our Facebook Group below to get a free online copy).
Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebook
Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)
For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
3 Sept 2026
#119: Victor Antonio: How I Became One Of The Highest Paid Sales Speakers In The World
Victor Antonio was the CEO of a technology company on a $250,000 base salary. On the ninth of May 2001, at 3:48 in the afternoon, he quit to become a speaker. His first year he made $17,000.
He's been back to a corporate job three separate times since, just to refill the tank. Today he charges $20,000 a keynote, has written sixteen books, and has shared the main stage at OutBound with Jeb Blount, Mark Hunter and Anthony Iannarino.
Today he takes us through what actually happened in between - the commission that made him leave engineering, the buyer signals almost every rep misses, what's really behind a discount request, and why your last two years of failure are quietly making today's decisions for you.
WHAT'S COVERED
- The three words that mean a buyer has already said no
- Why you're in the conversation when you should be on it
- What's behind a discount request, and the one question that exposes it
- How your past hijacks a decision before you've made it
- The maths on one percent better every day, and what one percent actually costs you
- Coming back from a lost deal without beating yourself up
- Copy it, bend it, make it yours - the Japanese framework behind his voice
Connect with Victor on LinkedIn: https://www.linkedin.com/in/victorantonio/
Learn more about what he does here: https://www.victorantonio.com/
Check out his upcoming book "Priced to Win" here: https://www.victorantonio.com/priced-to-win
+++
Take my new AI rural sales training tool FieldCoach for a 15 day test drive for $1. No subscriptions or contract. Cancel anytime: https://www.ruralsalessuccess.com/fieldcoachio-welcome
Grab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/
(or join our Facebook Group below to get a free online copy).
Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebook
Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)
For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
Inside a recent episode
#18: Pricing, Positioning & Publishing with Jonathan Stark
Published 13 Dec 2022 · Transcript excerpt
[…] No one knows exactly how they're going to get there, but everybody knows how to get there. And they know you're going to be an extremely useful guide along the way. So I would use value pricing for projects, custom projects. You can also think about productized services, which are are still services. You deliver them like a service and there are some, some unique aspects. There's always some unique aspect of the delivery because every client is different, but the sales, all of the marketing and sales of the service are product are like a product. there's a very clear deliverable or outcome. If the right kind of client buys this, these are the outcomes they can expect. […]
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